1. DAT 100 Microsoft’s Data Platform Vision

2. Agenda - What We Will Cover History of Data Management Microsoft SQL Server: Current and Upcoming Offerings Trends and Future Challenges in Data Management Microsoft’s Data Platform Vision and Future Roadmap

3. Storage capacity beating Moore’s law Disk storage now cheaper than paper The First Data Explosion From Mega To Tera: PC Data PC and network proliferation Explosion of digital data: documents, email, etc. Local applications create data islands PC server ecosystem comes of age Storage Innovation

4. Data Management Today Consolidated Processing Data must be consolidated to be managed Processing primarily on the server Cusp of structured vs. unstructured inflection Scale & Availability Complexity & TCO Application backlogs Real-time BI Significant Challenges Relational engine Client libraries Data Utilities Management tools

5. Microsoft Data Management Capability Innovation And Leadership Scale & TCO Developer Productivity Integrated Business Intelligence New RDBMS architecture Auto resource management World record TPC-C 64-bit support Database Mirroring Online operations Management Studio Deeper Windows integration Integrated OLAP and ETL Integrated XML Integrated Notification Integrated Data Mining Scalable Analysis Reporting Native XML Multi-language programmability Service Broker Deep Data Mining Enterprise ETL Ad-hoc reporting

6. SQL Server 2005 Incredible Momentum 6M+ copies of CTPs downloaded Launched at 307 events, 92 countries, 247 cities 2M+ copies of SQL Server Express downloaded > 30% year-over-year growth in last 2 quarters Database Mirroring Management Studio Express

7. The Next Data Explosion From Tera To Peta Data moving upstream: transactional to pre-transactional Huge data volumes from sensors Less data being “managed” New clients: devices, phones, media PCs, … New data types: music, pictures, video, … User Experience Evolution Digitally Born Data Explosion

8. The Next Data Explosion New Application Architectures Connected Single data source Database driven Hard coded Monolithic & rigid Occasionally connected Multiple data sources Information based Model driven SOA

9. Microsoft Data Vision From Database To Complete Data Platform Beyond Relational From “words and numbers” to “sights and sounds” Dynamic Applications From isolated and rigid to adaptive and synchronized Abilities and Automation From manual to self-tuning, self healing; reliable, secure & compliant End-to-End Insight From static and centralized to real-time and personalized Documents & Portal BPI & Workflow Reporting Services Analysis Services Integration Services Dynamic Applications RDBMS FILE OLAP XML

10. Microsoft Data Capability From Vision To Reality Scale & Availability Seamless scale-out Always online Insight & Automation Health-model and policy based monitoring & administration Policy based and automated application deployment & configuration Security & Compliance Rich, policy-based audit infrastructure End-to-end encryption & fine-grained security Abilities And Automation

11. Microsoft Data Capability From Vision To Reality Abilities and Automation AlwaysOn Microsoft technologies Certified partner offerings

12. Microsoft Data Capability From Vision To Reality AlwaysOn: Scale & Availability Lowest TCO: Insight & Automation Enterprise Abilities: Security & Compliance Integrated Storage: Platform For All Data Documents go first class Spatial goes mainstream ADO.NET v3 Programming at conceptual entity level Language Integrated Query (LINQ) Beyond Relational Continuous Availability And Automation Abilities And Automation

13. Microsoft Data Capability From Vision To Reality Continuous Availability And Automation Beyond Relational Most Productive Development Platform Best Visual Studio experience Innovative data language experience Occasionally Connected Systems Integrated & seamless synchronization infrastructure Dynamic Applications AlwaysOn: Scale & Availability Lowest TCO: Insight & Automation Enterprise Abilities: Security & Compliance Integrated Storage: Platform For All Data ADO.NET v3: Entity Data Services Abilities And Automation

14. Microsoft Data Capability From Vision To Reality Dynamic Applications Lightweight, compact, embeddable Common management: SSMS Common programming model: ADO.NET Common replication / synchronization: occasionally connected apps CTP Summer 2006, RTM H2 2006

15. Microsoft Data Capability From Vision To Reality Continuous Availability & Automation AlwaysOn: Scale & Availability Lowest TCO: Insight & Automation Enterprise Abilities: Security & Compliance Integrated Storage: Platform For All Data ADO.NET v3: Entity Data Services Beyond Relational Most Productive Development Platform SQL Server Everywhere: Occasionally Connected Systems Dynamic Applications Richer Information Experiences Better business decisions through Microsoft Office Navigation, personalization, annotation Next Generation Data Warehousing End-To-End Insight Abilities And Automation

16. Microsoft Data Capability From Vision To Reality AlwaysOn: Scale & Availability Lowest TCO: Insight & Automation Enterprise Abilities: Security & Compliance Integrated Storage: Platform For All Data ADO.NET v3: Entity Data Services Most Productive Development Platform SQL Server Everywhere: Occasionally Connected Systems Richer Information Experiences Next Generation Data Warehousing Innovation, Value, Leadership Continuous Availability & Automation Beyond Relational Dynamic Applications End-To-End Insight Abilities And Automation

17. Microsoft Data Vision Your Data Any Place, Any Time Through The First Data Explosion Microsoft leadership: TCO, Development Productivity, BI Entering The Second Data Explosion The personal petabyte is coming New devices, data types, architectures Our Vision Meets Your Requirements Abilities and Automation Beyond Relational Dynamic Applications End-To-End Insight

18. Related Sessions

19. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. session evaluation

21. Appendix Information

22. Infrastructure & Management Layer Development Capability Development Tools, Enhanced productivity Data & BI Capability Data Store, BI capability, DB Services Interoperability SOA & Process Capability Business Process Automation, Integration Suppliers Customers User Capability Rich user experience, familiar tools Application Platform Capabilities

23. Microsoft Application Platform