2. Business Intelligence in Microsoft SQL Server 2005 Marin Bezić Microsoft EMEA SQL BI PRODUCT MANAGER marinb@microsoft.com

3. Agenda Overview of SQL Server 2005 Business Intelligence Vision Microsoft BI offering Integrate Report Analyze Office Business Scorecard Manager Demo!

4. Integration with Visual Studio and.NET Native XML technology Interoperability via Web Services Integrate and Transform Data Analyze, Store and Mine Data Report and Interact with Data High availability for enterprise applications Key security and performance features Focus on self manageability and optimization

6. Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions. Integrated platform and applications Secure and personalized Collaborative Cost effective and comprehensive

7. BI For The Entire Enterprise OperationalStrategicTactical Number of decisions Strategic Value Timeliness Timeliness Ease of Use Ease of Use High-Level View High-Level View Data Access Data Access Analysis Analysis Collaboration Collaboration 24x7 BI 24x7 BI Enterprise ETL Enterprise ETL Embedded Embedded New Form Factors New Form Factors

8. Portal (Office Server) Integrated Offering Office SQL Data Warehouse (SQL RDBMS) Integrate(SSIS)Analyze(SSAS)Report(SSRS) Business Scorecarding (BSM) End-user Analysis (Excel) BIPlatform AnalyticApplications End-userTools Integrated BI Offering

9. BIPlatform Data Warehouse (SQL RDBMS) Integrate(SSIS)Analyze(SSAS)Report(SSRS) Portal (Office Server) Business Scorecarding (BSM) End-user Analysis (Excel) AnalyticApplications End-userTools Microsoft BI Offering Leading Vendor in OLAP for 3 consecutive years More than 160K copies of SQL Server 2000 Reporting Services installed Integrate (ETL) Analyze (OLAP and Data Mining) Report (Reports and Notifications) Over 100,000 Downloads for Excel Add-in and the Business Scorecard Analyze (Excel) Collaborate (BI Portal) Manage (KPIs, Scorecard) Integrated BI Offering

10. SQL Server 2005 Business Intelligence Analysis Services OLAP & Data Mining Integration Services ETL SQL Server Relational Engine Reporting Services Management Tools Development Tools

11. SQL Server 2005 Business Intelligence Analysis Services OLAP & Data Mining Integration Services ETL SQL Server Relational Engine Reporting Services Management Tools Development Tools Partitioning Support Online operations Snapshot isolation Insert and load improvements T-SQL enhancements Native XML.NET Framework

12. SQL Server 2005 Business Intelligence Major investment New ETL pipeline Complex data routing Scale and performance DW & BI Savvy Rich transformations Integration with Analysis Services Enhanced designer and control flow Analysis Services OLAP & Data Mining Integration Services ETL SQL Server Relational Engine Reporting Services Management Tools Development Tools

13. SQL Server 2005 Business Intelligence Unified Dimensional Model Integrating relational and OLAP views Pro-active caching Bringing the best of MOLAP to ROLAP Advanced Business Intelligence KPIs, MDX scripts, translations, currency… Data Mining Smart applications Analysis Services OLAP & Data Mining Integration Services ETL SQL Server Relational Engine Reporting Services Management Tools Development Tools

14. Traditional and interactive reports Scalable, manageable and embeddable server infrastructure Integration with SharePoint Portal Server, Office, browser and other familiar tools Support for relational, OLAP, XML and other data sources End user report building tool Analysis Services OLAP & Data Mining Integration Services ETL SQL Server Relational Engine Reporting Services Management Tools Development Tools

15. SQL Server 2005 Business Intelligence A complete, integrated environment Integration Services, Relational, OLAP, Data Mining, Reports, KPIs, code, web pages, … Supports the entire life cycle Prototyping, development, test, deployment, modification Supports enterprise development Teams, source control, versioning, etc. Analysis Services OLAP & Data Mining Integration Services ETL SQL Server Relational Engine Reporting Services Development Tools Management Tools

16. Extract, Transform and Load Informatica PowerCenter % overall vote: 29.0% % vote, Large Enterprises: 41.5% % vote, SMEs: 20.4% Satisfaction Rating: 81% Runner-up: Microsoft Microsoft SQL Server 2000 Data Transformations Services (DTS) Multidimensional Analysis (OLAP) Microsoft Microsoft SQL Server 2000 Analysis Services % overall vote: 26.0% % vote, Large Enterprises: 21.6% % vote, SMEs: 30.3% Satisfaction Rating: 78% Runner-up: Cognos Cognos PowerPlay 7.3 Business Intelligence Suites Microsoft Microsoft SQL Server 2000 Reporting Services, SQL Server 2000 Analysis Services, SQL Server Accelerator for Business Intelligence % overall vote: 24.4% % vote, Large Enterprises: 20.4% % vote, SMEs: 25.7% Satisfaction Rating: 75% Runner-up: Cognos Cognos Enterprise BI Series Ad Hoc Query & Reporting Microsoft Microsoft SQL Server 2000 Reporting Services % overall vote: 22.2% % vote, Large Enterprises: 13.6% % vote, SMEs: 28.9% Satisfaction Rating: 74% Runner-up: Business Objects WebIntelligence #1 #2 #1

17. OLAP Leadership http://www.olapreport.com

18. Core Benefits: Deep contextual insight Rapidly display and share scorecards on Web pages Gain immediate access to analysis and unstructured data functionality Drill down through KPIs for deeper transactional insight Get all-on-one-page interaction MapPoint / Visio / OWC / Reporting Services Integration Charting and Analysis Documents & Spreadsheets Spreadsheets Scorecard Report Office Business Scorecard Manager

19. DEMO – Office Business Scorecard Manager

20. Summary SQL Server 2005 is a major BI release Complete, end-to-end BI platform From data collection to delivery SQL Server 2005 brings OLTP ‘abilities’ to BI SQL Server 2005 makes BI development easy SQL Server 2005 BI is enterprise ready