1. Reporting Services Enhanced Reporting Capabilities Scalable Server Rich, Enterprise Reporting Platform (static and interactive) Multiple data sources with multiple delivery options Scalable, manageable and embeddable Web Services architecture Scheduling, Snapshots, Caching, more… Advanced Authoring Tools End-user, Ad Hoc Reporting Strong Management Story SOAP Web Service APIs Report Manager portal Extensible security model Integration with AS, IS, management tools

2. Extending the Reach of Reporting Services Ad hoc Reporting for the End-User With Report Builder you can: Report off a Business Model Modify a Report Build a New Report Report on Relational or OLAP data

3. Real-time insight into business trends Better decision making across entire organization Build a report with multiple data sources Enable interactive access to information Enable an end user to build (or modify) their own report Provide reports in a format that end users want Integrate reporting into applications easily Reporting Services Why Reporting Matters

4. Reporting Services SQL Server 2005 BI Development Studio Integrated design time environment exposes: Report Designer Multiple data sources Objects (tables, matrix, charts) SQL Generator MDX Query Generator New Reporting Controls: Interactive Sort Floating Headers Date Picker Multi-value Select

5. Architecture SQL Server Catalog Report Server Programmatic Interfaces Delivery Delivery Channels (E-mail, SharePoint, Custom) Security Services (NT, Passport, Custom) Security Data Processing Data Sources (SQL, OLE DB, XML/A, ODBC, Oracle, Custom) Rendering Output Formats (HTML, Excel, TIFF, Custom) Browser Web UI Report Processing Office Custom App Builder Report Model

6. A complete, integrated tool for the development of BI applications One tool, multiple technologies: Relational, OLAP, DM, SSIS, Reporting, Code, Web pages… Enterprise software development environment: Integrated into Visual Studio.NET Team development, source control, versioning, developer isolation, resource independent coding Development cycle lifetime support Develop, Test, Deploy, Modify, Test… Breakthrough ease of use

7. Integrated management Relational DB, Analysis Services, Reporting Services, Notification Services, SQL Server Mobile Edition Multiple versions of SQL Server from one interface Integrated with SSIS Rich management and authoring Performance Manage multiple servers, many objects Operations: Profiler, Query Analyzer

8. Collaboration and Content (Office SharePoint Server 2007) SQL Server 2005 RDBMS Integration Integration Services Analysis Analysis Services Reporting Reporting Services Business Scorecarding (Business Scorecard Manager 2005) End-user Analysis (Excel 2007) Scorecards, Analytics, Planning (PerformancePoint Server 2007) Advanced Analytics (ProClarity 6.1) Microsoft Business Intelligence An end-to-end integrated offering BIPlatform PerformanceManagementApplications

9.  Microsoft Office Business Scorecard Manager empowers organizations with  Advanced score-carding  Deep contextual insight  Collaborative group analysis and action  End-user empowerment  Extensible platform Monitor Metrics Analyze Issues Collaborate and Act Articulate Goals  SQL Server 2005 provides Business Scorecard Manager with  Centralized management of metrics and business logic  Multi-dimensional scorecards  KPI interoperability across end-user applications  Data integration and security through UDM

10. Deep Personalized Insight Immediate access to analysis and unstructured data Drill down through centrally managed KPIs and SQL Server data for deeper insight Empowerment and Productivity Scorecard authoring and editing tool Reduce reliance on IT for changes and customization Action-Driven and Collaborative Work as a team to analyze issues Add annotations and alerts to scorecards Tight integration with Microsoft collaboration platform Integrated and Extensible Add custom data to dashboards Integrate into LOB applications Extend through SharePoint Web Parts Scorecard Charting and Analysis Reports Business Scorecard Manager Action-driven and collaborative application

11. Articulate Goals Centralized authoring and access right management of scorecards and KPIs Analyze Issues Contextualized analysis of scorecards, KPIs, reports and unstructured data Collaborate and Act Strong integration with Portal and Office system Manage your business Data-driven email notifications for scorecard and KPIs Business Scorecard Manager 2005 Align Strategy from the top down

12. ProClarity 6.1 Advanced Analytics for every decision maker Simple ProClarity simplifies how decision makers receive information and gain insight into their business Powerful ProClarity provides organizations with the tools they need to conduct powerful analytic modeling Adaptable ProClarity works with a company’s existing business and technical infrastructure and adapts to ongoing needs and changes. Built for the Microsoft BI Platform Fully integrated with SQL Server, Business Scorecard Manager, SharePoint and Office applications

13.  Microsoft Office PerformancePoint Server empowers organizations with  Advanced scorecarding  Powerful analytics and reporting  Synchronized planning and budgeting  Workflow driven forecasting  Robust financial consolidation Accelerate Decision Making Enable Broad Performance Management Improve Business Performance Align Strategy & Execution  Microsoft Office PerformancePoint Server  Reaches all business users with familiar Office environment  Empowers business users to define and own business rules  Handles real-world complexity with model driven approach  Takes advantage of Microsoft SQL Server

14. Collaboration and Content (Office SharePoint Server 2007) SQL Server 2005 RDBMS Integration Integration Services Analysis Analysis Services Reporting Reporting Services Business Scorecarding (Business Scorecard Manager 2005) End-user Analysis (Excel 2007) Scorecards, Analytics, Planning (PerformancePoint Server 2007) Advanced Analytics (ProClarity 6.1) Microsoft Business Intelligence An end-to-end integrated offering BIPlatform PerformanceManagementApplications

15. 2007 Office system Goals for BI  BI in everyday tools and workflows for broad reach – make it actionable (Excel and Office SharePoint Server)  Significantly improved ease of use enables more employees to do analysis  Increased security, manageability, and control of structured and unstructured data  Office is the best front-end for the Microsoft SQL BI data platform

16. Excel 2007 Analyze information with powerful and familiar tools that are easier to use New PivotTable™, PivotChart and data visualization capabilities Formula based access to enterprise data integrates BI with spreadsheets Harness the power of SQL Server Analysis Services directly from within Excel 2007 Office system for BI Enabling Ubiquitous BI The Microsoft foundation for ubiquitous Business Intelligence is now in place. - AMR research, October 2005 Excel Services Save spreadsheets to the server and share them over the Web Broadly share spreadsheets securely and maintain control with document management and auditing capabilities Server based spreadsheet calculation with pure HTML (zero foot-print) interactive Excel experience Office SharePoint Server 2007 Secure, manageable business data, and hosted documents Report Center: One place for all reports Dashboard site templates, Filter Web Parts, KPI Web Parts Integrate BI within the portal: Enterprise Content Management, collaboration, search and business process

17. Easily find trends in data Excel Conditional Formatting Knowledge, Discovery & Insight Excel 2007 offers complete support for SQL Server 2005 Analysis Services Excel 2007 Get more out of the #1 BI front end BEST with SQL Server 2005

18. Excel “12” Design and author Browser High quality web rending Zero-footprint Interactive View and Interact Custom applications Set & get spreadsheet values Perform calculations Retrieve full workbook file Programmatic Access Open snapshots Open full spreadsheet Excel “12” Export/Snapshot into Excel Part of Office SharePoint Servers Server calculation and rendering External data retrieval and caching Choose the parts you want to publish Protect, Share & Reuse Spreadsheets Publish Spreadsheets Excel Services: Protect, Share, Reuse

19. Excel Services Zero-footprint, interactive, browser access to spreadsheets Table Formatting Pivot TablesKPIs from SQLGraphs & Charts

20. Dashboards and Web Parts Easily create powerful BI portals Report Center Centralize storage of business reports Office SharePoint Server 2007 BEST with SQL Server 2005

21. Customer Results/Benefits Solution Customer Challenge  Instances of store out of stock  Inappropriate stock levels  Difficult to perform analysis of large data volumes  Overburdened operational systems  End to end business intelligence with: SQL Server, Reporting Services, Analysis Services, Integration Services and Data Mining  3.0 TB Raw Data, 64- bit, 20-way server  50% reduction in development time over Oracle  SQL Server Integration Services shows up to 400% performance improvement  Deliver more meaningful, up-to-date info

22. Customer Results/Benefits Solution Customer Challenge  Business users had varying requirements  A lot of data needed for analysis  No centralized data store  Turn around time for analysis – too long for management  End to end business intelligence with: SQL Server 2005, Integration Services, Analysis Services, Reporting Services and Business Scorecard Manager 2005  5+ TB Data warehouse  More timely availability of information  Information available to more users (2000+)  Deep analysis capabilities for more users  ROI of over 2000% Premier Bankcard Inc.

23. Microsoft offers a Complete and Integrated BI Offering: - BI Platform (SQL Server) - End User Tools (Office) - Analytic Applications (Office) Intelligence where users want it: - Manage data “once” in the platform - Ease of use and familiarity of Office for interaction Ready for the Enterprise: - Server tools built for Enterprise scale - Priced and packaged so Enterprises can afford it! Microsoft BI: Faster Return on Information

24. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

25. Collaboration and Content (Office SharePoint Server 2007) SQL Server 2005 RDBMS Integration Integration Services Analysis Analysis Services Reporting Reporting Services Business Scorecarding (Business Scorecard Manager 2005) End-user Analysis (Excel 2007) Scorecards, Analytics, Planning (PerformancePoint Server 2007) Advanced Analytics (ProClarity 6.1) Microsoft Business Intelligence An end-to-end integrated offering BIPlatform PerformanceManagementApplications