1. Company Name Contact E-mail Phone Date Include logo here… 1© 2013 Company Name

2. Problem Statement Clearly state either: - the problem or customer pain that your product/service is going to solve - specific market opportunity that your product is targeting 2© 2013 Company Name

3. Solution Clearly state how your product fixes the customers pain or what value product/service creates. 3© 2013 Company Name

4. Product or Product Line Describe your product or product line. What are the key features? What makes it unique and innovative? [Show photo or sketch with notes…sell the value of the product.] What is the target market size (number of people) or yearly sales in your market space? 4© 2013 Company Name

5. Survey Results Provide summary of survey results that show people would buy this product and there is a market, or other proof of market acceptance. [Specify how many people your surveys, their demographics, when and where you did the survey. ] 5© 2103 Company Name

6. Comparison Your Product Features Pricing (MSRP) Materials Appearance Other Competitor #1Competitor #2 Categories -AAAA - BBBBB -CCCCC -DDDD - XXXXXXX - EEEE -FFFFF -GGGG -HHHHH -YYYYYYYY - JJJJJ - KKKKK -LLLLLL -MMMMM -ZZZZZZZZ 6 © 2013 Company Name Change categories as needed

7. For manufactured products: Pricing Current Cost of Goods Time to Manufacture Sale Price per item - $ ____ Profit per item - $____ Future Goal Cost of Goods Time to Manufacture Sale Price per item - $____ Profit per item - $_____ 7© 2013 Company Name

8. For a web-based or app-based products: How is the company going to make money? CurrentFuture Goal (C) 2103 Company Name8

9. Using Lion LaunchPad grant funds A $500 grant would be used for the following X items: 1. Activity or Milesone #1 ($____) 2. Activity or Milestone #2 ($____) - X. Activity or Milestone #X ($____) 9© 2103 Company Name