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Published byEunice Lizbeth Parks
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Market Advertise or promote an item or service
Marketing The action of promoting or selling products or services
Goods Items that are sold for food or private ownership
Product An item that is manufactured or refined for sale
Service The action of helping or doing work for someone.
Target Market A group in which a company has directed its marketing effort
Universal Market The practice of trying to sell or market an item outside of this country
Marketing Mix Using different ways to market a product
Customer A person or company that buys goods or services
Consumer A person who purchases goods or services for their private use
Need An essential item
Want A desire for an item that is not necessary to purchase
4 P’s of Marketing Product Price Place Promotion
Product The item or service someone is marketing to sell
Price The cost of an item or service
Place Where the item or service is offered
Promotion How the item or service is marketed or advertised
Marketing Mix (4p’s) Slide 1 Product Price Place Promotion
The 4 P’s of Marketing consumer The Marketing Mix.
Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after.
The 4 “P”s of Marketing Product, Price, Place, and Promotion
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Key Concepts The Basics of Marketing The Functions of Marketing The Marketing Mix.
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PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.
4 P’s of Marketing.
PREPARED BY: PEREZ KERR. ADVERTISING- To effectively inform, persuade and remind target market. PUBLIC RELATION- to offer a positive image of the.
Marketing. Marketing is… … the strategy of bringing consumers and products together… …from product development to product delivery.
ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:
SPORTS AND ENTERTAINMENT MARKETING
Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE 1 (PART 1) 10-1 (PART 1) 10-1Marketing Basics Develop.
Marketing in Today’s World
Ms. Smith Marketing. Marketing is the process of planning, pricing, promoting, selling, and distributing ideas to create exchanges that satisfy customers.
DO NOW The last item you purchased was__________. What motivated you to purchase that item?
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