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The Business Plan Chp. 5 ITB. What is a Business Plan? A business plan is a written description of a new business venture that describes all aspects of.

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Presentation on theme: "The Business Plan Chp. 5 ITB. What is a Business Plan? A business plan is a written description of a new business venture that describes all aspects of."— Presentation transcript:

1 The Business Plan Chp. 5 ITB

2 What is a Business Plan? A business plan is a written description of a new business venture that describes all aspects of the business. It helps entrepreneurs focus on what they want to do, how they will do it, and what they expect to accomplish.

3 The Business Plan Chp. 5 ITB Checklist for Starting a Venture A checklist is a good way to organize your thinking when you begin planning your own business. What will I produce? Who are my main competitors? Why is my product or service needed? How much will my product or service cost to produce? What physical facilities will I need? What licenses, permits, or other legal documents do I need? How much money will I need to get started?

4 The Business Plan Chp. 5 ITB Parts of a Business Plan Executive Summary Management Team Plan Company Description Product and Service Plan Vision and Mission Statements Industry Overview Market Analysis Competitive Analysis Marketing Plan Operational Plan Organizational Plan Financial Plan Growth Plan Contingency Plan Cover Page, Title Page, Table of Contents, and Supporting Documents

5 The Business Plan Chp. 5 ITB Executive Summary Brief account of the key points contained in a Business Plan. No more than two pages and should include the most important information from each section of the plan. It should open with a compelling story to persuade the reader that the business is going to succeed. Then it should support the statement gathered through market research.

6 The Business Plan Chp. 5 ITB Management Team Plan Presents your qualifications and those of any partners you might have. You must describe your management teams capabilities.

7 The Business Plan Chp. 5 ITB Company Description A description that provides an outline of the business. It helps investors understand the size, scope, and type of business you plan to start. It describes the business opportunity and explains why the venture will succeed.

8 The Business Plan Chp. 5 ITB Product and Service Plan Describe the product or service you want to offer. You should note the unique features of the product and service and possible spin-offs.

9 The Business Plan Chp. 5 ITB Vision and Mission Statements States the guiding principles by which a business functions. – A vision statement establishes the scope and purpose of a company and reflects it values and beliefs. – A mission statement expresses the specific aspirations of a company, the major goals it will try to reach.

10 The Business Plan Chp. 5 ITB Industry Overview This section presents your research of the industry. Discuss trends and growth within the industry.

11 The Business Plan Chp. 5 ITB Market Analysis Presents research about your customer profile. Analyzes your customers and the competition. Includes geographic, economic, and demographic data about the target market and business location.

12 The Business Plan Chp. 5 ITB Competitive Analysis Indicates how the proposed business has an advantage over its competitors. Gather information on competitors by viewing their web sites; talking to their customers, vendors, suppliers and employees; and attending trade shows.

13 The Business Plan Chp. 5 ITB Marketing Plan Discusses how a company makes its customers aware of its products and services. It includes features such as the market niche, pricing, company image, marketing tactics, a media plan, and a marketing budget.

14 The Business Plan Chp. 5 ITB Operational Plan Includes the business processes that result in production and delivery of the product and service. Explains the criteria used to determine the location(s) of your business.

15 The Business Plan Chp. 5 ITB Organizational Plan This part looks at the people who will run the firm as well as managements philosophy. The form of business organization that is chosen, such as sole proprietorship, is also discussed.

16 The Business Plan Chp. 5 ITB Financial Plan Forecasts for the business. Data are usually shown in financial statements.

17 The Business Plan Chp. 5 ITB Growth Plan Looks at how the business will expand in the future. Looks at the effects of growth on your company and the resources need to accommodate the growth.

18 The Business Plan Chp. 5 ITB Contingency Plan Looks at likely risks to the business, such as lower-than-expected sales and emergencies that might affect it. Suggests a way to minimize risk.

19 The Business Plan Chp. 5 ITB Cover Page, Title Page, Table of Contents, and Supporting Documents Cover Page should include the companys name, address, phone number, website and addresses, and logo. Title Page follows the cover page. It includes company name; the names, titles, and addresses of the owners; the date the plan was submitted; and the name of its preparer. Table of Contents details the components of the business plan. Supporting Documents include exhibits and other information relevant to the business.


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