1. Company Name/Logo Name of Founder/Owner MGT 487 May 2014

2. Overview Brief explanation of your product or service Key points that will be covered in the presentation (including possible outcomes, e.g., business, societal, financial)

3. The Problem Explain the problem to be solved Validate the problem via research what do potential customers think? what do experts think? How big is the problem?

4. The Solution Present your business as the solution to the problem for customers How does your business provide a solution the situation How can you erect barriers to entry so that others do/can not copy your solution

5. Technology Describe technology or unique aspects of your product or service (if appropriate) Intellectual property (that can lead to a patent or copyright)

6. Opportunity and Target Market Define your target market (including market trends) Size of your target market Projected sales (3 years) Projected market share

7. Competition Discuss current and/or potential competitors Identify strengths or core competencies that lead to your sustainable competitive advantage Your Value Proposition

8. Marketing and Sales Describe your marketing strategy Describe your pricing strategy Discuss your sales process what motivates people to buy how do make customers aware how do your reach customers

9. Management Team What form of business organization? Why? Describe the management team (e.g., background, expertise, etc.) Gaps in management team Is there a Board of Directors? If so, who?

10. Financial Projections Summary of start-up costs Summary of income/revenue and expenses projections (3 years) Any cash flow issues?