1 Welcome to the Open Court Business Plan Executive Summary Template! IntroductionWelcome to the Open CourtBusiness Plan Executive Summary Template!Please complete this Business Plan template for your presentation at Open Court.Importantly:Be clear and conciseComplete all sectionsLimit response to 1 slide per Topic (2 max)
2 Topic Areas 1. Company Background 2. Executive Summary 3. Management Team4. Customers, Segments & Needs5. Market, Channels, Internet6. Value Proposition, Your Solution7. Competition / Barriers to Entry8. Risk Factors9. Brands & Go-to-Market Strategy10. Pipeline & Infrastructure11. Financial Overview12. Funding Sought – Use of Funds Summary13. Alliances or Partnerships14. Intellectual Property15. Manufacturing, Quality, Regulatory16. Exit Strategy17. Final Thoughts – Additional Information
3 Company Background Company Name Leadership Type of legal entity (check box), date incorporatedWeb site AddressLeadershipKey Managers: Names, TitlesPrimary Contact InformationKey Contact: Mailing/ address, phone #’s
4 Executive Summary Brief Company (Product or Service) Description What is your product or service?Stage of developmentWhat is unique or distinct?Funding RequestDollar level of funding requestedUse of proceeds
5 Management Team Management Team Key personnel (as a group) Highlight collective industry experiencePast successesSummarize key equity ownershipCapital contributed by management team
6 Customers & Needs Who Is Your Customer (User)? Market Research DemographicsMotivations (why buy product?)What are their needs or unmet needs?How frequent?In what situations or context?Market ResearchAny market research or independent validationDescribe
7 Market, Channels, Internet Market Definition & SizeDescribe marketCurrent product/service choicesMarket sizeMarket potentialRevenue potentialGrowth rateChannelsWhere are products/services available?How are they distributed?InternetWhat is the role of the internet?What are influential web sites?
8 Value Proposition – Your Solution Your Solution (Product & Service)How does it solve the customer problem?What gives your company a competitive edge?Unique Reason WhyWhat makes your business unique?How can this be sustained/insulated?What is the expected lifecycle of your product or service?
9 Competition / Barriers to Entry Major Competitor A:Market Share (%, $)Advantage:Vulnerabilities:Major Competitor B:Barriers to EntryHow will you discourage new competition?
10 Risk Factors What are the primary risk factors? Changes or shifts in technologyGovernment or regulatory policiesLabor market conditionsBusiness climate changesProduct liabilityComputer crimeOther
11 Brand & Go-to-Market Strategy Brand NameGo-to-Market Strategies – How will launch grow or expand your business?Strategy #1:Strategy #2:Strategy #3:
12 Product Pipeline & Infrastructure Product/Service PipelineWhat other products/services are in development?TechnologyTime to marketCost to complete developmentInfrastructureExisting sales forceAccounting & financial systemsOffice or production spaceHow do you plan to expand your workforce?
13 Financial Overview Balance Sheet Projected Revenues and Expenses Table format – past 3 years, 3-5 years projectedGross margins, operating margins (% of revenues)When will company break even in terms of profitability and cash flow?Balance SheetCash on handDebtCapital RequirementsEquipment (internal or outsourced)Intellectual property (patents or other)
14 Funding Sought - Use of Proceeds Funding Request$ Level requestedUse of proceedsPre-money valuationPrevious Funding$ Level receivedTypes of equity/debt financing in placeShares Outstanding# Shares outstanding – fully dilutedDescribe any option plans
15 Intellectual Property Legal CounselName, key contactTrademarks or CopyrightsName, date issuedPatentsBrief description, statusPatent counselKnow-howBriefly describe unique know-how
16 Alliances or Partnerships What alliances or partnerships have you entered?Joint venturesMarketing alliancesLicensing arrangementsSelling/distribution agreementsChannel partnershipsSoftware agreementsOther
17 Manufacturing, Quality, Regulatory Where is product manufactured?Cost of goods analysisQualityQuality control requirements/statusQuality assurance requirements/statusRegulatoryAny regulatory approvals required?Permits/licenses required?Only complete this page if your business idea is a product, not a service.
18 Exit Strategy What are your probable exit scenarios? IPO M&A possibilitiesPotential targetsTimingPrice
19 Final thoughts What have we forgotten? Add anything else you believe would be helpful.
20 Thank You!Upload your completed document at the How To Apply page ofOpen Court Contact Information: Beth DowningT:
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