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Lenovo Brand Positioning Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity.

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Presentation on theme: "Lenovo Brand Positioning Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity."— Presentation transcript:

1 Lenovo Brand Positioning Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. Lenovo creates Technology For Those Who Do. ThinkCentre ® Edge ThinkPad Edge: Do Machines for Small Business Succeed with Style Dependable performance in the boardroom, at the café, or behind a desk. The sleek, progressive design turns heads and makes a lasting impression. Time is Money Built-in features and services drive down immediate and long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done. Innovate with Focus Every tool is carefully developed with purposeful intent to ensure an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive. Lenovo Technology For Those Who Do Do Machines for consumers Do Machines for large business Do Machines for anywhere Do Machines for small business Inspire Creativity Simplify Go the Distance Captivate & Entertain Succeed with Substance Time is Money Innovate with Intent Succeed with Style Time is Money Innovate with Focus Explore from Anywhere

2 ThinkCentre Edge 71z Succeed with Style: Sleek, stylish design with no cable clutter makes workspaces look stylish and organized VESA mount with multiple mounting options allow for placement anywhere (support feet are even removable) Time is Money: Energy Star 5.0 and EPEAT Silver certifications use less power with greater efficiency… saving you more money Super fast 26 second boot time Innovate with Focus: Space saving design leaves up to 70% more room on your desktop versus traditional tower/monitor combinations Innovative security features help keep the PC & your data secure Wow Features

3 IS stylish, space-saving business PC that is easy to set-up & use all-in-one PC specifically developed for the SMB market designed to address mainstream productivity needs SERIES POSITIONING STATEMENT ThinkCentre Edge products are stylish desktop PCs with dependable performance, enhanced multimedia, and convenient space-saving features… modern desktop computing for the small business. IS NOT stylish business PC tower [Try ThinkCentre M91] equipped with vPro or touchscreen capability [Try ThinkCentre M90z] equipped with a graphics card for high-powered graphics applications [Try ThinkCentre Edge 91z] IS SOMEONE who wants to project a cool, modern image who cares about being productive and energy-efficient doesnt want to spend a lot of money for an increase in style IS NOT SOMEONE who would prefer to hide their PC under the desk who wants the most raw power regardless of the task at hand who will pay any price for the cool factor TARGET AUDIENCE: Style-Conscious Small Business Professional The Style-Conscious Small Business Professional needs a full powered professional grade PC that fits-in with their stylish environment- whether on a store counter or in a home office. While a traditional tower computer may have the power to tackle any task, it isnt a fit for the environment… and an iMac isnt compatible with their existing software, infrastructure, or budget. This customer wants a solution that is convenient, attractive, easy to set-up, and energy-efficient. SAMPLE PROFILE My name is Ratana, and I work as a paralegal in a local law firm. For my line of work I need computer that will help me gather and compile research for case preparation, and will also blend seamlessly with my work environment. I spend a lot of time at work and am frequently meeting with clients, witnesses, and peers- so I need my office to look just right. Id consider buying an iMac but theyre overpriced and Im concerned that they wont run all of my software programs. I want something that will turn heads and help me get the job done without being outside of our budget. PRODUCTS IN SERIES ThinkCentre Edge 91z ThinkCentre Edge 71z ThinkCentre Edge ThinkCentre Edge 71z

4 PRODUCT POSITIONING STATEMENT For those who need a reliable computer with an attractive, contemporary design, the ThinkCentre Edge 71z is a mainstream all-in-one desktop with dependable performance, enhanced multimedia, and convenient space-saving features. Success with Style Sleek, stylish design with no cable clutter makes any workspace look stylish and organized Contemporary island-style keyboard design VESA mount with multiple mounting options allow you to place it anywhere (support feet are even removable) KEY SPECS Intel® Core i5 processor Up to Windows 7 Ultimate 20" widescreen display (16:9) Up to 8GB 1333MHz DDR3 SODIMM Up to 1TB (optional SSD upgrade) Integrated Wi-Fi connectivity (optional) ThinkCentre Edge 71z 6 USB ports (2 side, 4 rear) Up to DVD-R/CD-RW drive Integrated graphics Display Port Video Out for Dual Independent Display (optional) 1.3 megapixel webcam, integrated microphone, & internal stereo speakers 6-in-1 card reader (optional) Spill-resistant wireless keyboard and mouse (optional) Time is Money Energy Star 5.0 and EPEAT Silver certifications use less power with greater efficiency… saving you more money Power Manager software utility provides custom settings for the optimal balance of energy usage and performance Super fast 26 second boot time Fast and easy to set up with only one wire to plug in Innovate with Focus Space saving design leaves up to 70% more room on your desktop versus traditional tower/monitor combinations (the wireless keyboard even slides underneath to save additional space) Comes with spill-resistant wireless keyboard with simplified function keys and wireless mouse Innovative features like Auto PC Lock, BIOS USB disable, Computrace support, and a Kensington chassis lock help keep the PC and your data secure Rubberized handle makes moving or repositioning the PC a snap Display Port Video Out for Dual Independent Display (optional)


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