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E530 Sales Snapshot
2© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge E530 ThinkPad reliability & personalized design Key Selling Points Lenovo Enhanced Experience 3 for 40% system boot time Progressive design with multiple soft pain color options and premium sound with Dolby Advanced Audio Thinkpad power: No compromise on performance for SMB users using Full Voltage processor Product Positioning For those who DO: Customers who want mainstream SMB PC but with no compromise on productivity features In addition, it offers useful SMB software, a durable & reliable working tool and stylish design Top Services and Options World’s first SMB notebook with INTEL SBA ‒ No software maintenance needed during work hours ‒ USB blocker to protect transfer of confidential files Hard Disk Performance Booster ‒ Close to SSD performance from HDD Target Customers Home office and small and medium business owners Freelance workers Student who familiar with IT
3© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge E530 * Fingerprint reader is not offer in Australia and New Zealand
4© 2011 Lenovo Confidential. All rights reserved. ThinkPad reliability & SMB productivity offering Lenovo Cloud Storage powered by SugarSync Helping your business PCs to be Secure, Productivity, at the same time being Simple and Easy to use Featuring Security Monitor After-Hours Maintenance Energy Saver USB Blocker Enhanced backup and restore Lenovo Solutions for Small Business The Cloud Ready Client & Secure Cloud Access Sync (device collaboration) Storage (social & sharing) Lenovo Enhanced Experience 3 Optimized for Business RapidBoot technology to start your PC 40% faster than a typical Windows 7 compute Progressive design & ThinkPad quality
5© 2011 Lenovo Confidential. All rights reserved. Who are the Target Customers? Those that are…. Freelance workers Home Office & Small/Medium Business Owners I need a laptop that would enhance my firm’s productivity The ThinkPad Edge E530 is a serious performance laptop with configuration up to Intel 3 rd gen core i7 processor Optional nVidia GeForce with Optimus technology I don’t have dedicated IT staff to recover from data loss With Lenovo Solution Center, you have system hardware status, backups and security at your fingertips. Incase of a operating system crash, you can recover your entire system in one click! Get the highest level of protection with complete ThinkPad protection, Onsite next business day upgrade and 3 year warranty extension I need a portable solution that would last the entire day on the road ThinkPad Edge E530 laptops come with Spill Resistant Keyboard, Durable Drop Down Hinges and Active Protection System to keep your notebook running far beyond other competitive offerings 8+ hours of battery life* lets you focus on your next meeting rather than the next power outlet Students who familiar with technology * Actual battery life is base on usage
6© 2011 Lenovo Confidential. All rights reserved. E530/E535 Product Images SMB Keyboard with Numpad K-lockUSB3.0 HDMIVGA
7© 2011 Lenovo Confidential. All rights reserved. Lenovo Cloud Storage by SugarSync ( available ROW ) 5GB included for free Automatic backup and syncing Business plans with advanced features available
8© 2011 Lenovo Confidential. All rights reserved. Fast start-up START 40% FASTER with RapidBoot* Time taken from power on until boot complete (defined as CPU no longer being used to load Windows® 7 and start-up applications). DISCLAIMER *Available on certified models with Intel® Core™ i3, i5 or i7 processors. Claim is calculated by taking the average of Lenovo EE3 notebooks and desktops, and compares it with averaged data from 49 competitor products of similar configuration (Intel® Core™ i3, i5 and i7 PCs only). Testing conducted by CNET Labs, Beijing in December 2011, using the independent VTS tool to measure start-up time and other performance measurements. Performance will vary by model and configuration. Please refer to FAQ section for more details. Optimized start-up time A Lenovo Enhanced Experience 3 PC features a fast start-up process while still initializing critical security features like anti-virus software. Utilizing Lenovo’s RapidBoot technology, Enhanced Experience 3 PCs have optimized system files, processes and hardware settings to achieve a quicker boot time compared with non-optimized PCs. Average Lenovo EE3 PC Average competitor Win7 PC 24secs 41secs
9© 2011 Lenovo Confidential. All rights reserved. Dolby Dolby® Advanced Audio v2 Dolby processing is available on all audio outputs; speakers, headphones and externally connected devices like TVs and Home Theater systems. Traveling with ThinkPad… a more enjoyable experience Increases audio clarity for VOIP applications Maximizes volume output without distortion Improves dialogue clarity when watching movies
10© 2011 Lenovo Confidential. All rights reserved. World’s first SMB notebook with INTEL SBA: Maximize Productivity and Security After hours maintenance allows employees to focus 100% on work during work hours No maintenance/ reboot needed for software updates during work hours System updates even when your Lenovo is off Software monitor ensures protection against cyber attacks, program corruption, employee tampering USB blocker prevents transfer of confidential files Maximize Productivity and Security
2012 ThinkPad Technical. 2© 2012 Lenovo Confidential. All rights reserved Range T420 T520 X220 W520 T420s X220 Tablet Power Users Tech Enthusiast.
Lenovo Brand Positioning Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity.
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