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1© 2011 Lenovo Confidential. All rights reserved. SMB Messaging: ThinkPad Edge Series E430/E530 February, 2012. Version: 1.0.

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Presentation on theme: "1© 2011 Lenovo Confidential. All rights reserved. SMB Messaging: ThinkPad Edge Series E430/E530 February, 2012. Version: 1.0."— Presentation transcript:

1 1© 2011 Lenovo Confidential. All rights reserved. SMB Messaging: ThinkPad Edge Series E430/E530 February, Version: 1.0

2 2© 2011 Lenovo Confidential. All rights reserved. Brand Architecture & Positioning

3 3© 2011 Lenovo Confidential. All rights reserved. Lenovo Brand Positioning Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. We make the tools. You make them do. ThinkPad Edge Brand Positioning ‘Do Machines’ for Small Business Lenovo Technology For Those Who Do Do Machines for large business Do Machines for anywhere Explore from Anywhere Succeed with Substance Time is Money Innovate with Intent Do Machines for small business Succeed with Style Time is Money Innovate with Focus Do Machines for consumers Inspire Creativity Simplify Go the Distance Captivate & Entertain Succeed with Style Dependable performance in the boardroom, at the café, or behind a desk. The sleek, progressive design turns heads and makes a lasting impression. Time is Money Built-in features and services drive down immediate and long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done. Innovate with Focus Every tool is carefully developed with purposeful intent to ensure an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive. ThinkPad Edge brand positioning BRAND ARCHITECTURE

4 4© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge Messaging Framework

5 5© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge product position Target audience / Product needs Soft touch paint & Chrome Edge ThinkPad Edge E Durable drop-down hinge Dolby advanced audio v2 ThinkPad Edge S Lenovo Essential B & V Traditional SMB Staff Value for money Stable and reliable Spill Resistant Keyboard Lenovo Enhanced Experience 3 Commercial SMB Business Individual New Buyer Energetic appearance, Strong performance, Friendly solution SOHO Full featured Ultra mobile Customized to business needs SMB Senior Staff Full featured Stable & Reliable Ideal for business needs Stylish Elite SMB Top class performance Stable & Reliable Stylish Office Manager Ultra mobile Solid performance Ideal for business solutions Progressive design

6 6© 2011 Lenovo Confidential. All rights reserved. The Edge line of products

7 7© 2011 Lenovo Confidential. All rights reserved. ThinkPad T, X, and EdgeLenovo V and B Business Performance Business SimplifiedMainstream ValueEntry Ultraportable Worry-Free Ultimate Worry-Free High- Value $1499 $1399 $1299 $1199 $1099 $999 $899 $799 $699 $599 $499 $399 $299 SMB LeadersSMB OptimizedValue BuyerOn-The-GoSOHOSOHO Value X2 T430i, T530i, X230i Edge E330/335, E430/435, E530/535 Edge E130/135 $729 $399 $499 Edge S430 $749 Lenovo V380, V480, V580, V585 Lenovo B480,B480r B580,B580r B485,B585 $349 $549 Edge 14”, Edge 15” $499 N-1 Powered Think & Light Portfolio Position – Price band segment Winner: S420

8 8© 2011 Lenovo Confidential. All rights reserved. Introducing the Edge product series ThinkPad Edge PremiumThinkPad Edge MainstreamLenovo B, Lenovo V Value series Models: S430Models: E130/E135, E330/E335, E430/E435 & E530/E535 Models:V380, V480, V580, V585, B480,B480r, B580,B580r, B485,B585 Series Positioning: Full powered laptops in an incredibly sleek form factor made for growing businesses Series Positioning: Sophisticated personalized design with world renowned ThinkPad quality, durability and reliability. Packed with features for SMBs. Series Positioning: Affordable and easy-to-use laptop that enhances productivity without sacrificing quality or design What it is: High performance laptop featuring Core i7 & Nvidia Optimus Compact at 22mm for the 14” S430 Stylish & Durable What it is: Mainstream laptops that combine style & substance Ultraportable designed for SMBs (E130/E330) High productivity with Intel 3rd Generation Core Processor & Nvidia optimus What it is: Value SMB offering Worry free laptop with SMB Security suite and One Key recovery Easy to use & ergonomic design with AccuType keyboard What it is not: Workstation (recommend ThinkPad W series) Mainstream SMB offering (recommend ThinkPad Edge series) Value SMB offering (recommend Lenovo B or Lenovo V series) What it is not: Performance laptop (recommend ThinkPad Edge Premium) Netbook (recommend IdeaPad S series) Value SMB offering (recommend Lenovo B or Lenovo V series) What it is not: Performance laptop (recommend ThinkPad T/W series for enterprise & Edge Premium for SMB) Netbook (recommend IdeaPad S series) Mainstream high durability offering (recommend ThinkPad L series) Series wow features: Up to 3 rd generation Core i7 Powerful 2GB Nvidia Optimus graphics Dolby Home theater v4 along with a HD+ display for brilliant multimedia Windows 8 ready Series wow features: Choice of Intel 3rd generation platform Nvidia Optimus on E33x, E43x & E53x models Dolby Home theater v2 Available in multiple colors Series wow features: AccuTypekeyboard with individual keys for convenient and accurate rounding typing Worry-free computing with Lenovo Security Suite

9 9© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge E530 Product Price E530 starts at $499 E535 starts at $449 Ultraportable performanceValue S430 E530/E535 E430/E435 E130/E135 E330/E335 Essential B & V Series Progressive Professional Design  New multiple soft touch paint color options and brushed aluminum finish to complement the chrome accents and a 35mm slim body KEY SPECS  Up to 3 nd gen Intel® Core™ i7 processor (E530)  15.0” HD & 15.0” HD+ Antiglare  Optional NVIDIA® GeForce graphics  Up to 16GB DDR3 1600MHz memory, up to 1TB HDD  > 8 hrs Battery Life (with Battery Safeguard Hardware Authentication)  Integrated DVD reader/writer  Integrated Bluetooth 4.0 combination with WLAN. WWAN optional  VGA, HDMI 1.4, 3 USB 3.0, 1 USB 2.0 with powered “always on” feature, RJ45, 4-in-1 cardreader Selling points Beyond Mainstream computing  Up to 3 rd Gen Intel i7 coupled with Nvidia discrete graphics and up to 16GB DDR3 ram, the E530 offer unprecedented performance at this price Full Featured for your growing business  Robust, durable, comes with cloud storage and Lenovo Small Business Solutions  The ThinkPad Edge E530 redefines the mainstream SMB PC category by bringing a new level of productivity features, ThinkPad reliability and personalized design for the growing business Positioning statement

10 10© 2011 Lenovo Confidential. All rights reserved. ThinkPad Edge E430 Progressive Professional Design  New multiple soft touch paint color options and brushed aluminum finish to complement the chrome accents and a 33mm thin body KEY SPECS  Up to 3 nd gen Intel® Core™ i7 processor (E430)  14.0” HD AntiGlare  Optional NVIDIA® GeForce® graphics  Up to 16GB DDR3 1600MHz memory, up to 1TB HDD  > 8 hrs Battery Life (with Battery Safeguard Hardware Authentication)  Integrated DVD reader/writer  Integrated Bluetooth 4.0 combination with WLAN. WWAN optional  VGA, HDMI 1.4, 3 USB 3.0, 1 USB 2.0 with powered “always on” feature, RJ45, 4-in-1 cardreader Selling points Beyond Mainstream computing  Up to 3 rd Gen Intel i7 coupled with Nvidia/AMD discrete graphics and up to 16GB DDR3 ram, the E430 offer unprecedented performance at this price  The ThinkPad Edge E430 redefines the mainstream SMB PC category by bringing a new level of productivity features, ThinkPad reliability and personalized design for the growing business Positioning statement Product Price E430 starts at $499 E435 starts at $449 Ultraportable PerformanceValue S430 E530/E535 E430/E435 E130/E135 E330/E335 Essential B & V Series Full Featured for your growing business  Robust, durable, comes with cloud storage and Lenovo Small Business Solutions

11 11© 2011 Lenovo Confidential. All rights reserved. I need a laptop that would enhance my firms productivity The ThinkPad Edge E430/E530 is a serious performance laptop with configuration up to Intel 3 rd gen core i7 processor Optional nVidia GeForce with Optimus provide lifelike graphic performance I don’t have dedicated IT staff to recover from data loss With Lenovo Solution Center, you have system hardware status, backups and security at your fingertips. Incase of a operating system crash, you can recover your entire system in one click! Get the highest level of protection with complete ThinkPad protection, Onsite next business day upgrade and 3 year warranty extension I need a portable solution that would last the entire day on the road ThinkPad Edge E430/E530 laptops come with Spill Resistant Keyboard, Durable Drop Down Hinges and Active Protection System to keep your notebook running far beyond other competitive offerings 8+ hours of battery life lets you focus on your next meeting rather than the next power outlet Edge Mainstream Series (E530 & E430) CONSUMER NEED I want a PC that gives me performance, and is durable enough to endure wear and tear, with minimum upkeep. All this at a reasonable price COMMON USES Performance on the go, reliable and affordable WHO IS THIS PRODUCT FOR AND WHY? PAIN POINTS & SOLUTIONS

12 12© 2011 Lenovo Confidential. All rights reserved.12© 2011 Lenovo Confidential. All rights reserved.

13 13© 2011 Lenovo Confidential. All rights reserved.


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