Presentation on theme: "Lenovo Brand Positioning Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity."— Presentation transcript:
Lenovo Brand Positioning Technology For Those Who Do Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. Lenovo creates Technology For Those Who Do. ThinkPad ® Edge ThinkPad Edge: Do Machines for Small Business Succeed with Style Dependable performance in the boardroom, at the café, or behind a desk. The sleek, progressive design turns heads and makes a lasting impression. Time is Money Built-in features and services drive down immediate and long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done. Innovate with Focus Every tool is carefully developed with purposeful intent to ensure an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive. Lenovo Technology For Those Who Do Do Machines for consumers Do Machines for large business Do Machines for anywhere Do Machines for small business Inspire Creativity Simplify Go the Distance Captivate & Entertain Succeed with Substance Time is Money Innovate with Intent Succeed with Style Time is Money Innovate with Focus Explore from Anywhere
ThinkPad ® Edge E320 Succeed with Style: Only 1.74kg with a 6cell battery and 1.2 thin, so it can go everywhere you do Durable construction with reinforced metal hinges and spill- resistant keyboard Time is Money: RapidBoot technology enables a boot-up time up to 30% faster than a typical Windows 7 laptop Innovate with Focus: Excellent VoIP and video conferencing w/ light-adaptive webcams, noise suppression technology, & high-quality speakers Simplified keyboard layout with Direct Access Multimedia Keys for fast & easy access to conferencing, audio, video, & entertainment features. Wow Features
SERIES POSITIONING STATEMENT ThinkPad Edge laptops provide the reliability and usability features that keep small business professionals productive, secure, and entertained… all in a clean, contemporary design. TARGET AUDIENCE: On-the-Go Small Business Professional Whether theyre a independent consultant, a student, or a lawyer in a boutique law firm, todays on-the-go small business professionals value mobility, performance, and design. These individuals dont stand still and wait for things to happen. They need a laptop that can perform everywhere they do, and wont weigh them down in the process. A computer that can handle the business tasks thrown at it and looks good while doing so. A tool they can rely on to keep them productive, connected, and entertained wherever they may be. PRODUCTS IN SERIES ThinkPad Edge E320/E420/E520 ThinkPad Edge 11/13/14/15 ThinkPad ® Edge ThinkPad ® Edge E320/E325 IS a small business laptop balancing reliability, usability, and style a thin and light, high-performance ultraportable laptop a business laptop with an excellent multimedia experience IS NOT a no-nonsense, classic business laptop [Try ThinkPad X/T/L Series] a netbook [Try IdeaPad S Series] a portable workstation [Try ThinkPad W Series] IS SOMEONE who values dependable reliability who wants to make an impression who travels frequently and works in varied settings IS NOT SOMEONE who wants the cheapest solution who is content working in the background who works only in the office SAMPLE PROFILE Im Stefan- a marketing rep for a small internet startup. My work can happen at the office, in the café around the corner, and even on my living room couch- so I need a computer that I can just pick up and take with me wherever Im headed. The semi-regular trips to visit clients and tradeshows make things like style and portability even more important. Right now, I have to lug around a big heavy laptop, and while it performs well enough its also inconvenient and unattractive. I need something that is reliable, has long battery life, and wont kill my shoulder after carrying it around. A laptop that Im NOT embarrassed to pull out to run our latest demo. Since I often find myself with unexpected downtime, it would also be great to have something that can keep me connected and entertained.
PRODUCT POSITIONING STATEMENT For small business professionals on the go, the ThinkPad Edge E320 is a stylish, thin & light ultraportable notebook with durable construction, long battery life, excellent multimedia & communication capabilities, and time-saving enhancements that keep you productive. Succeed with Style Built for Mobility: Only 1.74kg and 1.2 thin Available in either Heatwave Red 2 or Midnight Black soft touch matte finish Durable construction with reinforced metal hinges Spill-resistant keyboard with contemporary keycap design TrackPoint and large multi-gesture clickpad to accommodate various control preferences KEY SPECS Up to Intel 2 nd Gen i3/i5 processor Home Premium, Pro 13.3 HD (1366x768 resolution), Anti-Glare Up to 8GB DDR3 (2 DIMM slot) Only 1.74 and 1.2 thin Up to 320 GB 7200 HDD with APS OR optional 128 GB SSD ThinkPad ® Edge E320 Intel HD Graphics Display outputs: VGA, HDMI Connectivity: Ethernet, WiFi, Bluetooth 3.0, optional 3G 3 USB inputs (1 powered USB) 4-in-1 media card reader Low Light Sensitive HD Webcam, digital mic w/ noise suppression Up to 7.5 hrs battery life 1 with 6 cell battery Time is Money Lenovo RapidBoot technology enables a boot-up time which is up to 30% faster than the typical Windows 7 laptop (even faster performance with optional Lenovo RapidDrive) Active Protection System and Rescue and Recovery protect your data while on the move Energy Star 5.0, and RoHS promote energy efficiency and save you money Innovate with Focus Excellent VoIP and video conferencing w/ light-adaptive webcams, noise suppression technology, high-quality speakers, and dedicated software. Legendary ThinkPad keyboard with simplified layout and Direct Access Multimedia Keys for fast & easy access to conferencing, audio, video, & entertainment features. HDMI 1.4 output enables the display of high-definition content on HDTVs and HD projectors. Multiple connectivity options (Ethernet, WiFi, Bluetooth, WWAN [optional, Intel only]) keep you connected anywhere you work. 1 Actual battery life is depends on usage 2 Available on selected models only