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TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry,

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Presentation on theme: "TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry,"— Presentation transcript:

1 TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition

2 The Role of Alcohol in Sports and Entertainment Beer industry is the #1 sports marketer 1Beer industry is the #1 sports marketer 1 If sold, major source of event revenue for concessionaire, team, event, facilityIf sold, major source of event revenue for concessionaire, team, event, facility Building management may be responsible for guest behavior due to consumption before or after eventBuilding management may be responsible for guest behavior due to consumption before or after event Beer industry is the #1 sports marketer 1Beer industry is the #1 sports marketer 1 If sold, major source of event revenue for concessionaire, team, event, facilityIf sold, major source of event revenue for concessionaire, team, event, facility Building management may be responsible for guest behavior due to consumption before or after eventBuilding management may be responsible for guest behavior due to consumption before or after event 1 Sports Business Journal February 2008

3 What We Are Up Against Real Sports with Bryant Gumbel

4 Your Best Defense Proactive plan to address alcohol-related issues EVEN IF the building does not serve alcoholProactive plan to address alcohol-related issues EVEN IF the building does not serve alcohol Engage ALL organizations and employees in alcohol management planEngage ALL organizations and employees in alcohol management plan Reasonable efforts demonstrate commitmentReasonable efforts demonstrate commitment TEAM Coalition supports alcohol management effortsTEAM Coalition supports alcohol management efforts Proactive plan to address alcohol-related issues EVEN IF the building does not serve alcoholProactive plan to address alcohol-related issues EVEN IF the building does not serve alcohol Engage ALL organizations and employees in alcohol management planEngage ALL organizations and employees in alcohol management plan Reasonable efforts demonstrate commitmentReasonable efforts demonstrate commitment TEAM Coalition supports alcohol management effortsTEAM Coalition supports alcohol management efforts

5 Mission Statement To provide effective alcohol service training in public assembly facilities and promote responsible alcohol consumption that enhances the entertainment experience while reducing alcohol-related incidents both in facilities and on surrounding roadways.

6 TEAM Coalition Members

7 Strategic Partners IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police NSA: National Sheriffs AssociationNSA: National Sheriffs Association RADD: Recording Artists, Actors, and Athletes Against Drunk DrivingRADD: Recording Artists, Actors, and Athletes Against Drunk Driving SMA: Stadium Managers AssociationSMA: Stadium Managers Association SUM: Soccer United MarketingSUM: Soccer United Marketing HERO CampaignHERO Campaign GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association

8 Benefits of TEAM Approach Reduces alcohol-related incidentsReduces alcohol-related incidents Promotes family friendly atmosphere, safetyPromotes family friendly atmosphere, safety Demonstrates Reasonable EffortsDemonstrates Reasonable Efforts Helps prevent underage access to alcoholHelps prevent underage access to alcohol Helps prevent drunk drivingHelps prevent drunk driving Validates that facilities can serve alcohol responsiblyValidates that facilities can serve alcohol responsibly Reduces insurance claims and liability suitsReduces insurance claims and liability suits Reduces alcohol-related incidentsReduces alcohol-related incidents Promotes family friendly atmosphere, safetyPromotes family friendly atmosphere, safety Demonstrates Reasonable EffortsDemonstrates Reasonable Efforts Helps prevent underage access to alcoholHelps prevent underage access to alcohol Helps prevent drunk drivingHelps prevent drunk driving Validates that facilities can serve alcohol responsiblyValidates that facilities can serve alcohol responsibly Reduces insurance claims and liability suitsReduces insurance claims and liability suits

9 TEAM Training in Effective Alcohol Management Warning Signs of Impairment/ToleranceWarning Signs of Impairment/Tolerance Absorption Rate Factors/BACAbsorption Rate Factors/BAC Legal Liability/Reasonable EffortsLegal Liability/Reasonable Efforts Intervention Guidelines/Practice ScenariosIntervention Guidelines/Practice Scenarios ID Checking/State Laws for Responsible Alcohol ServiceID Checking/State Laws for Responsible Alcohol Service Warning Signs of Impairment/ToleranceWarning Signs of Impairment/Tolerance Absorption Rate Factors/BACAbsorption Rate Factors/BAC Legal Liability/Reasonable EffortsLegal Liability/Reasonable Efforts Intervention Guidelines/Practice ScenariosIntervention Guidelines/Practice Scenarios ID Checking/State Laws for Responsible Alcohol ServiceID Checking/State Laws for Responsible Alcohol Service

10 TEAM Training in Effective Alcohol Management Trainers Facility/concessionaire managersFacility/concessionaire managers 2-day certification workshop2-day certification workshop 40-question exam40-question exam 2-year certification2-year certification $600 registration fee$600 registration feeTrainers Facility/concessionaire managersFacility/concessionaire managers 2-day certification workshop2-day certification workshop 40-question exam40-question exam 2-year certification2-year certification $600 registration fee$600 registration feeEmployees All job functions interacting with fansAll job functions interacting with fans 3-hour certification training session3-hour certification training session 20 or 30-question exam20 or 30-question exam 3-year certification3-year certification $12 per certification manual$12 per certification manualEmployees All job functions interacting with fansAll job functions interacting with fans 3-hour certification training session3-hour certification training session 20 or 30-question exam20 or 30-question exam 3-year certification3-year certification $12 per certification manual$12 per certification manual

11 Employees Actively Certified As of 2007 MLBNFLNHLNBAMLS Live Nation NCAAMinorsOtherTotalMLBNFLNHLNBAMLS NCAAMinorsOtherTotal OperationsOperationsARAMARKARAMARK Levy Restaurants SportserviceSportserviceCenterplateCenterplateIn-houseIn-houseTotalTotal

12 FAN CODE OF CONDUCT CARDS OFFER DIRECT REACH TO FANS

13 Board Member Commitment

14 Reasonable Efforts Training ALL facility employees in effective alcohol managementTraining ALL facility employees in effective alcohol management Defining, communicating, and enforcing Code of Conduct and alcohol service policiesDefining, communicating, and enforcing Code of Conduct and alcohol service policies Documentation of violationsDocumentation of violations Roving alcohol enforcement teamsRoving alcohol enforcement teams Tools for guests to support your effortsTools for guests to support your efforts Training ALL facility employees in effective alcohol managementTraining ALL facility employees in effective alcohol management Defining, communicating, and enforcing Code of Conduct and alcohol service policiesDefining, communicating, and enforcing Code of Conduct and alcohol service policies Documentation of violationsDocumentation of violations Roving alcohol enforcement teamsRoving alcohol enforcement teams Tools for guests to support your effortsTools for guests to support your efforts

15 Enforcement AND Prevention Law enforcement officers at Ralph Wilson StadiumBuffalo Bills Fan Responsibility PSA

16 Key Messages Social Norms/Prevention Complement to High Visibility Enforcement Social Norms/Prevention Complement to High Visibility Enforcement Buckle Up America – Every Trip, Every Time Click It or Ticket SafetyBeltsSafetyBelts Drunk Driving Social Norms HVEHVE Fans Dont Let Fans Drive Drunk Fans Dont Let Fans Drive Drunk Over the Limit, Under Arrest Over the Limit, Under Arrest

17 Key Messages Social Norms/Prevention Complement to High Visibility Enforcement Social Norms/Prevention Complement to High Visibility Enforcement Buckle Up America – Every Trip, Every Time Click It or Ticket SafetyBeltsSafetyBelts Drunk Driving Social Norms HVEHVE Fans Dont Let Fans Drive Drunk Fans Dont Let Fans Drive Drunk Over the Limit, Under Arrest Over the Limit, Under Arrest

18 Key Messages Social Norms/Prevention Complement to High Visibility Enforcement Social Norms/Prevention Complement to High Visibility Enforcement Buckle Up America – Every Trip, Every Time Click It or Ticket SafetyBeltsSafetyBelts Drunk Driving Social Norms HVEHVE Fans Dont Let Fans Drive Drunk Fans Dont Let Fans Drive Drunk Over the Limit, Under Arrest Over the Limit, Under Arrest

19 Designated Driver Program

20

21 Register fans of drinking age by pledging not to drink during event, get friends home safelyRegister fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drinkUsually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other trinketsPromotion can also include giveaways to individuals such as a t-shirt or other trinkets Designated driver awards (winner for each race, winner of the season)Designated driver awards (winner for each race, winner of the season) Register fans of drinking age by pledging not to drink during event, get friends home safelyRegister fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drinkUsually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other trinketsPromotion can also include giveaways to individuals such as a t-shirt or other trinkets Designated driver awards (winner for each race, winner of the season)Designated driver awards (winner for each race, winner of the season)

22 Responsibility Has Its Rewards Sweepstakes Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsSweepstakes encouraging fans to be designated drivers at professional sports stadiums MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating Over 425,000 fans participating in 2007Over 425,000 fans participating in 2007 Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super BowlGrand prize winners attend World Series, MLS Cup, NBA Finals, and Super Bowl Secondary winners attended All-Star Games and Pro BowlSecondary winners attended All-Star Games and Pro Bowl Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsSweepstakes encouraging fans to be designated drivers at professional sports stadiums MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating Over 425,000 fans participating in 2007Over 425,000 fans participating in 2007 Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super BowlGrand prize winners attend World Series, MLS Cup, NBA Finals, and Super Bowl Secondary winners attended All-Star Games and Pro BowlSecondary winners attended All-Star Games and Pro Bowl

23 Calendar of Opportunities January February June July August September October NovemberDecember March April May Over The Limit Under Arrest Click It or Ticket 2008 World Series MLS Cup 2008 Home Depot Center Los Angeles 2009 NCAA Mens Final Four Detroit 2009 NCAA Womens Final Four St. Louis 2009 BCS Championship Miami 2008 All Star Game BMO Field Toronto 2008 All Star Game Yankee Stadium 2009 College World Series Omaha 2008 Bowl Championship Series 2009 All Star Game Phoenix 2008 NBA Finals 2008 Draft Day Super Bowl XLIII Tampa 2009 Pro Bowl Honolulu 2008 Stanley Cup 2009 All Star Game Montreal

24 Responsibility Has Its Rewards Buckle UpBuckle Up Never Drive DrunkNever Drive Drunk Always Have A Designated DriverAlways Have A Designated Driver Never Provide Alcohol to Anyone Under 21Never Provide Alcohol to Anyone Under 21 Buckle UpBuckle Up Never Drive DrunkNever Drive Drunk Always Have A Designated DriverAlways Have A Designated Driver Never Provide Alcohol to Anyone Under 21Never Provide Alcohol to Anyone Under 21 RHIR PLEDGE Branded PhotosBranded Photos Video MessagesVideo Messages Tickets to Future EventsTickets to Future Events Branded PhotosBranded Photos Video MessagesVideo Messages Tickets to Future EventsTickets to Future Events REWARDS

25 Results come from TEAMwork 25,000 facility employees certified annually25,000 facility employees certified annually 150 sports and entertainment facilities150 sports and entertainment facilities 500 active trainers500 active trainers 425,000 MLB, MLS, and NFL fans pledged to be designated drivers in ,000 MLB, MLS, and NFL fans pledged to be designated drivers in ,000 facility employees certified annually25,000 facility employees certified annually 150 sports and entertainment facilities150 sports and entertainment facilities 500 active trainers500 active trainers 425,000 MLB, MLS, and NFL fans pledged to be designated drivers in ,000 MLB, MLS, and NFL fans pledged to be designated drivers in 2007

26 Jill Pepper Executive Director TEAM Coalition Jill Pepper Executive Director TEAM Coalition


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