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MLS and TEAM Coalition Responsibility Has Its Rewards.

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Presentation on theme: "MLS and TEAM Coalition Responsibility Has Its Rewards."— Presentation transcript:

1 MLS and TEAM Coalition Responsibility Has Its Rewards

2 TEAM and MLS Alcohol Management Initiatives Alcohol Training Certification Designated-Driver Programs Public Service Announcements MLS Premiere Events –MLS All-Star Game –MLS Cup RHIR Sweepstakes New Promotional Opportunities

3 Alcohol Management Training Certification 2010 MLS Training award winners –DC United –New England Revolution –Securitas Services USA

4 Designated-Driver Program Number of MLS clubs participating:

5 Top 3 MLS Teams for Designated-Driver Program Real Salt Lake: 3,796 Seattle Sounders FC: 3,000 New York Red Bulls:2,000

6 Public Service Announcements 3 MLS clubs filmed PSAs –Chivas USA –LA Galaxy –DC United 10 of 16 MLS clubs have designated- driver PSAs filmed with TEAM Photos for responsible fans –MLS All-Star Game –MLS Cup

7 Creative and Successful Incentives for Designated Drivers New England Revolution/Patriots with HERO Campaign –Designated drivers receive souvenir keychain + soft drink coupon + with discount at team store –Designated Driver for the Game earns sideline visit before next game –Designated Driver for the Season serves as honorary team captain at last home game –3 end of season winners receive autographed helmets –No alcohol sponsorship

8 Responsibility Has Its Rewards Sweepstakes Grand Prize Winners Designated Drivers for the Season attended MLS Cup 2010 TM Colorado Rapids Designated Driver for the Season Zerain Martinez FC Dallas Designated Driver for the Season Phil Green

9 Responsibility Has Its Rewards Sweepstakes First Prize Winner Designated Driver for the Season attended 2010 AT&T MLS All-Star Colorado Rapids 2009 Designated Driver for the Season Larry Gloss

10 Responsibility Has Its Rewards Sweepstakes First Prize Winner Designated Driver for the Season will attend 2011 MLS All-Star Game And the WINNER is…

11 Responsibility Has Its Rewards Sweepstakes – 2011 Goals Designated-driver programs in place with all 17 MLS clubs Film PSAs promoting designated- driver program with 3 clubs –No cost to MLS club; simply provide logo, space on concourse, access to fans –TEAM films, edits, distributes PSAs –TEAM issues press release –TEAM brings partners to program

12 Responsibility Has Its Rewards Sweepstakes – 2011 What we need from you: –Mid-Season DD numbers (July 2011) –End of Season DD numbers (Nov 2011) –Select DD of the year to include: Name of winner Phone number or address Send prize to TEAM for winner, to be included with prize pack sent from TEAM

13 Fan Behavior Initiatives Fan Code of Conduct Cards –Printed for all MLS clubs, All- Star Game and MLS Cup –Used as Yellow Card by some clubs Text Messaging –Offers anonymous outlet for fans to report behavior issues –Static signage in stadium and tailgate parking lots –Information can be added to 2010 FCOC cards for Philadelphia Union, MLS All- Star Game and MLS Cup

14 Jill Pepper Executive Director Mark Salazar Event Marketing Director


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