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TEAM Coalition Jill Pepper. 2 Key Messages Buckle Up America – Every Trip, Every Time Click It or Ticket Safety Belts Drunk Driving Social Norming Enforcement.

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Presentation on theme: "TEAM Coalition Jill Pepper. 2 Key Messages Buckle Up America – Every Trip, Every Time Click It or Ticket Safety Belts Drunk Driving Social Norming Enforcement."— Presentation transcript:

1 TEAM Coalition Jill Pepper

2 2 Key Messages Buckle Up America – Every Trip, Every Time Click It or Ticket Safety Belts Drunk Driving Social Norming Enforcement Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest

3 3 TEAM Coalition Members

4 4 Strategic Partners IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association RADD: Recording Artists, Actors, and Athletes Against Drunk DrivingRADD: Recording Artists, Actors, and Athletes Against Drunk Driving SMA: Stadium Managers AssociationSMA: Stadium Managers Association SUM: Soccer United MarketingSUM: Soccer United Marketing HERO CampaignHERO Campaign GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association

5 5 Calendar of Opportunities January February June July August September October NovemberDecember March April May Over The Limit Under Arrest Click It or Ticket

6 6 OUTREACH OPPORTUNITIES Employee Training Fan Code of Conduct Cards Designated Driver Program Public Service Campaign - Responsibility Has Its Rewards Responsibility Promotional Events

7 7 TEAM Training in Effective Alcohol Management Warning Signs of Impairment/Tolerance Absorption Rate Factors/BAC Legal Liability/Reasonable Efforts Intervention Guidelines/Practice Scenarios ID Checking/State Laws for Responsible Alcohol Service

8 8 TEAM Training in Effective Alcohol Management Trainers Facility/concessionaire managers 2-day certification workshop 40-question exam 2-year certification $600 registration fee Employees All job functions interacting with fans 3-hour certification training session 20 or 30-question exam 3-year certification $12 per certification manual

9 9 Employees Actively Certified As of 2007 MLB NFL NHL NBA MLS Live Nation NCAA Minors Other Total OperationsARAMARKLevy RestaurantsSportserviceCenterplateIn-houseTotal

10 10 Upcoming TEAM Train-the- Trainer Workshops 2/20-21/2008 Yankee Stadium New York, NY Reg. deadline: 2/13/2008 7/21-22/2008 BC Place Vancouver, British Columbia Reg. deadline: 7/14/2008 6/11-12/2008 EnergySolutions Arena Salt Lake City, UT Reg. deadline: 6/4/2008 5/6-7/2008 Ralph Engelstad Arena Grand Forks, ND Reg. deadline: 4/29/2008 3/4-5/2008 Cleveland Browns Stadium Cleveland, OH Reg. deadline: 2/26/2008

11 11 FAN CODE OF CONDUCT CARDS OFFER DIRECT REACH TO FANS

12 12 Designated Driver Program

13 13 Designated Driver Program Register fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” Designated driver award drawing (winner for each game, winner of the season)

14 14 Responsibility Has Its Rewards Sweepstakes Sweepstakes encouraging fans to be designated drivers at professional sports stadiums MLS, MLB, NBA, NFL currently participating Over 400,000 fans participated in 2007 Grand prize winners attend MLS Cup, World Series, NBA Finals, and Super Bowl Secondary winners attended All-Star Games and Pro Bowl

15 15 Responsibility Has Its Rewards Buckle Up Never Drive Drunk Always Have A Designated Driver RHIR PLEDGE Branded Photos Video Messages Tickets to Future Events REWARDS

16 16 Major League Soccer 2005 –Click It Or Ticket –InterLiga –Launch Responsibility Has Its Rewards 2006 –InterLiga –World Cup –Sierra Mist All-Star Game –MLS Cup

17 17 Major League Soccer 2007 –SuperLiga –Gold Cup –Sierra Mist All-Star Game –MLS Cup

18 18 Major League Soccer MLS Cup –Hundreds of photos –Designated Drivers of the Season from Dynamo and Revolution won trips 2007

19 19 Major League Soccer Buckle Up PSA Designated Driver PSA 2007

20 20 Major League Soccer Sierra Mist All-Star Game –Designated Driver of the Season from the Wizards attended the game –Hundreds of photos –51 fan videos –2 PSAs –Buckle Up and Designated Driver 2007

21 Major League Soccer SuperLiga Gold Cup: –Partnership with Miller –28 fan videos

22 22 Major League Soccer MLS Cup –Hundreds of photos –Designated Drivers of the Season from Dynamo and Revolution won trips 2006

23 23 Major League Soccer Sierra Mist All-Star Game –Designated Driver of the Season from DC United attended game –Hundreds of photos –60 fan videos –2 PSAs –Buckle Up and Designated Driver 2006

24 Major League Soccer InterLiga World Cup: –22 fan videos –PSAs produced in English and Spanish

25 Major League Soccer Launch Responsibility Has Its Rewards –Sweepstakes for designated drivers –Posters and PSAs

26 Major League Soccer Click It Or Ticket PSAs aired in stadiums –Supported NHTSA enforcement efforts –English and Spanish InterLiga: re-branded Beer Cup Shuffle PSA

27 27 Jill Pepper Executive Director TEAM Coalition


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