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THE TALK TRACK SYSTEM A REVOLUTIONARY WAY TO FIND, SURVEY AND COMMUNICATE WITH CUSTOMERS AND SUPPORTERS.

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Presentation on theme: "THE TALK TRACK SYSTEM A REVOLUTIONARY WAY TO FIND, SURVEY AND COMMUNICATE WITH CUSTOMERS AND SUPPORTERS."— Presentation transcript:

1 THE TALK TRACK SYSTEM A REVOLUTIONARY WAY TO FIND, SURVEY AND COMMUNICATE WITH CUSTOMERS AND SUPPORTERS

2 Talk Track System The Talk Track System is an innovative way to talk to and track information from your customers and supporters. How does it work? Call #250 from any cell phone in the US and Canada Speak the discrete code of your event, product or company The caller is directed to your custom message This will give you access to all the cell phone numbers of callers so you can continue to engage them in the future Using our survey tool gives you immediate feedback and data results, including the ability to listen to the actual call

3 Meeting the Need To engage and retain customers and supporters effectively these days, you need to: Identify potential customers or supporters Communicate or survey in real time at events, public- access areas or in advertising when you are top-of- mind Gauge the satisfaction level of these customers/supporters and discover their interests Capture contact information and build a list to allow communication with them in the future about upcoming events, offers or surveys

4 Limits of Current Survey Methods 1. Surveying by phone or in person is slow, labor- intensive and very expensive 2. Survey kiosks are expensive, hard to transport and provide little traffic control 3. Response rates for most URL campaigns are under 1% and challenging to respond from smart phones when at an event or location 4. Currently 65% of Americans cannot use an app or Qr code because they do not have smart phones, which require downloads to use as well

5 Whats Different about MRDs Talk Track The Talk Track System is an innovative way to gather and disseminate information using any cell phone. The Talk Track advantage: Almost universal coverage: 9 in 10 Americans have at least one mobile device Simple access: customers dont need a smart phone, internet or wi-fi/internet access You collect cell numbers of everyone who comes to your portal so you can continue to engage these customers or supporters Feedback and data is available almost immediately

6 Talk Track is an effective way to: Increase contacts and build a list Gain insight from customers and supporters about their interests Gauge the level of customer satisfaction For instance, you could use Talk Track to: Survey customers about your product or service and get immediate, trackable data Build your contact list of supporters from a larger event or media/advertising campaign by getting them to call #250 for more information Talk Track to Collect Information

7 Talk Track to Share Information Talk Track also allows you to communicate directly with your customers or supporters to: Share updates or new information Remind them of upcoming events For instance, you could use Talk Track to: Inform meeting goers of changes in the program or special events Let customers know of product innovations or sales Remind them to take action, such as reminding them to vote or attend a rally

8 Talk Track Research Data Talk Track is perfect for market research. You can: Collect data on customer satisfaction or opinion polling Track data over time Segment and sort as you would any data For instance, you could use Talk Track to: Take an opinion poll to determine supporter interest and knowledge of issues over time Track changes in customer satisfaction over time or as a result of product or service changes and innovations

9 Possibilities Are Endless The Talk Track System can be programmed to give you endless ways to reach customers and supporters For instance, you could use Talk Track to: Enter names for a special drawing Text or call segments of the list to inform them of an event or product Ask for donations to a cause or campaign Inform voters to go to the polls or other actions

10 And You Can Test It MRD supports your efforts at every step of the process by: Working with you to develop content for your solicitation or survey Letting you test the survey with an inner circle before it goes live with your customers or the public Developing protocols for data collection Providing data at the end of your campaign or event Helping you determine next steps For a demonstration of this product, click herehere

11 About the Market Research Department The Market Research Department is a highly regarded, boutique, market research company MRD has worked for major Fortune 500 firms, including Nielsen, Best Buy, The Discovery Channel, and was chosen as an Ad Age Top 100 Companies Arlander Card, President of MRD Over 25 years of market research experience Background in computer programming, data design and engineering

12 Contact Us for More Information Arlander Card The Market Research Department We look forward to being your market research department Click On The Phone And Call Us Now


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