Presentation on theme: "Helping retailers sell to mobile shoppers since 2007 How to Increase Sales with an SMS Campaign February 29th, 2012 Ken Barber – VP Marketing and Gwin."— Presentation transcript:
Helping retailers sell to mobile shoppers since 2007 How to Increase Sales with an SMS Campaign February 29th, 2012 Ken Barber – VP Marketing and Gwin Coleman – Client Success Mgr.
Today’s agenda focuses on the SMS Marketing Tool to Increase Sales 1.Intro to SMS Marketing 2.Design Sign-up Form 3.Promote Sign-up Form 4.Send an SMS Campaign 5.SMS Best Practices 6.Get 3,000 FREE SMS Credits 7.Help Resources Look for this PowerPoint presentation in your inbox later this week.
I want to know first! Learn about new products before others Texts opened much faster than emails I want exclusive offers! Special deals they can’t get elsewhere “My phone gets me VIP access!” I want to be able to shop anytime! It’s all about accommodating my schedule A little bit about the (selfish) mobile shopper
Why Send SMS? * Note: SMS effectiveness comes from statistically significant regressions on mShopper merchants and may vary based on factors such as type of product sold, compelling offer, etc. Reward your most loyal consumers wherever they are, whenever you want Amazing Reach Guaranteed, Fast Interaction Subscribers open SMS at >90% rate, and most within 15 minutes Subscribers will remain engaged for a long time Low Unsubscribe Rate Direct Response Branding (Future Sale) Insert a link and your mobile store’s Add To Cart page is one click away Keep your brand fresh in shopper’s mind for when their future need occurs mShopper data indicates 4 to 8 additional sales occur with every 1,000 SMS sent *
Step One: Design Sign-up Form How It Works Benefits Allows you to create a form that collects data from your shoppers Targets their favorite items in your mStore Shoppers will use these forms to select the deals they want to receive Provide Shoppers a better shopping experience by catering to their specific needs Grow your online database and target your audience with each Campaign you send Your sign-up form is the key to building your valuable mobile subscriber database and generating sales through text message alerts
How to Design Your Sign-up Form Log-inLog-in > SMS Marketing > Design Sign-up Form Dashboard Location TUTORIAL
Step Two: Promote Sign-up Form How It Works Benefits Place a promotional asset prominently in these places & link to your sign-up form Website Email Social Networking We make it easy by providing library of promotional images Embed code and HTTP link for sign-up form Note: Sign Up & Save feature is another effective way to get subscribers into database Let’s your shoppers know there are great deals out there on their favorite products Provides easy access for shoppers to connect to the form and start choosing their selections Now that your sign-up form is ready, it’s time to drive traffic so shoppers can sign-up and get SMS
How to Promote Your Sign-up Form Log-inLog-in > SMS Marketing > Promote Sign-up Form Dashboard Location TUTORIAL
Step Three: Send an SMS Campaign What It Is Benefits Create an SMS Campaign to offer great deals on products, brands, or categories. Select all subscribers or just certain sign-up categories Add a link to your SMS to take shoppers to your mStore for an immediate purchase Buy additional SMS credits or see how to get 3,000 FREE Credits to get you started3,000 FREE Credits You now have subscribers who want to receive deals or messages! Now, give them what they want… Offer great deals to your shoppers with the ease of an SMS (text message) Mobile shoppers are deal-seekers -- you can reach shoppers who: Want to hear from you Will open your SMS (90%+ open rate) Will open your SMS FAST (within 15 minutes) Will remain loyal (low opt-out rate) NOTE: This is a great place to utilize the PROMO CODE tool.
How to Send an Effective SMS alert Log-inLog-in > SMS Marketing > View & Create SMS Campaign Dashboard Location TUTORIAL
A few SMS Best Practices Include Promo Codes Mobile shoppers expect deals & special offers Include Promo Codes Mobile shoppers expect deals & special offers Promote Sign-ups Everywhere Integrate in all channels, including non- digital via shortcodes & QR codes Promote Sign-ups Everywhere Integrate in all channels, including non- digital via shortcodes & QR codes Respect the Personal Nature of SMS Provide some form of value in every communication Respect the Personal Nature of SMS Provide some form of value in every communication Do Not Overwhelm (or Underwhelm!) Once per week is a good - they want to hear from you but not too often Do Not Overwhelm (or Underwhelm!) Once per week is a good - they want to hear from you but not too often Build Impressions The sale may not happen right away - - branded repetition leads to future sales! Build Impressions The sale may not happen right away - - branded repetition leads to future sales!
Get 3,000 SMS Credits To help get you started with sending out your first SMS Campaign, we are offering 3,000 Free SMS Credits. Implement any of the three tools below and we will credit you 1,000 credits for each one. That’s 3,000 SMS credits you can use towards your next SMS Campaign. When you are ready, just email firstname.lastname@example.org and we will add your free SMS credits to your account right email@example.com Managing Promo CodesSign up and Save FeatureAbandoned Cart Feature
Dashboard Help Resources mHelp Full help center with keyword search, FAQs Question mark icons in navigation and in top-right mHelp Full help center with keyword search, FAQs Question mark icons in navigation and in top-right Email Use the two links in top- right corner of mHelp section of Dashboard Email Use the two links in top- right corner of mHelp section of Dashboard Live Chat Available on every page during normal business hours (MST) M-F Live Chat Available on every page during normal business hours (MST) M-F
Thanks! Stay tuned for more webinars and training materials on improving conversion rates from mShopperU mShopper’s merchant education program