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Designed for local small businesses AdWords Express Designed for local small businesses.

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Presentation on theme: "Designed for local small businesses AdWords Express Designed for local small businesses."— Presentation transcript:

1 Designed for local small businesses AdWords Express Designed for local small businesses

2 What is AdWords Express? AdWords Express is a Google advertising product that can help you reach potential customers who are searching for nearby businesses like yours. Your ad will show when a customer within 40 miles of your location searches for your product or service. If they are further away, your ad will still show up when someone uses your location as a search term when looking for a business like yours e.g "Pizza restaurants Chicago". You will be able to reach people wherever they are since your ads show on desktops, laptops, tablets and on mobile devices. What? Why?Where?MeasureConclusion Designed for local small businesses AdWords Express

3 Cost-effective: Created especially for local businesses to ensure optimal return on investment. Locally targeted: AdWords Express will show your ads to mobile users who are close to your business, looking for what you have to offer, at the right instant. It helps you connect with the people most likely to become regular customers. Effective & easy: Users can call you directly from a call button in your ad. You can also link your ads to a free Google+ business listing page. Efficient: AdWords Express gets you local customers, helping you get more leads with your advertising dollars. Why choose AdWords Express? What? Why?Where?MeasureConclusion Designed for local small businesses AdWords Express

4 How does it it differ from AdWords? Designed for local small businesses AdWords Express

5 Where will your AdWords Express ads show? (Part 1 of 2) Google Search: When a user searches for a product or service you offer, your ads can appear above and next to their search results. They can then find your info on your website or call you. What? Why?Where?MeasureConclusion Google Maps: Highlight your business on Google Maps, used by thousands of your potential customers. Your business location shows up as a blue pin on Google Maps. Designed for local small businesses AdWords Express

6 Where will your AdWords Express ads show? (Part 2 of 2) Mobile: Show your ads to people when they're on the go. Which means, if a mobile user is looking for what you have to offer, chances are they will find your store and walk in right away. Related websites: Google's vast network includes thousands of related websites and blogs where you can reach potential customers and increase awareness for what you have to offer. What? Why?Where?MeasureConclusion Designed for local small businesses AdWords Express

7 Measuring your progress. We'll measure the success of your AdWords Express campaign by examining: How your budget has been spent. Which ads have been viewed. Which devices are the most effective. What? Why?Where?MeasureConclusion We'll collate your campaigns results, share them with you and use this information to help ensure you always receive the best possible return on your online advertising investment. Designed for local small businesses AdWords Express

8 Ready to promote your business? Attract more customers to your business with an AdWords Express ad on Google: Get visits to your website and calls to your business from people searching nearby. Drive in-store traffic to your business. Show your ads on websites related to your product or service. Be where your customers are with your ads on desktops, tablets and mobile devices. Receive regular updates on how your ads are performing, so you're always in the know on how your online advertising investment is working for you. Sign up now and help local customers to find you. What? Why?Where?MeasureConclusion Designed for local small businesses AdWords Express

9 If you have any queries or would like help setting up AdWords Express please contact: Mike Johnston Thank you. Designed for local small businesses AdWords Express


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