1. Kaleïs

2. Selling points New dimensions 855x90x9,1mm New glue-free installation system New surface finish Bevelled edges on the 4 sides New acoustic solution CML process – Class 32 product

3. Selling advantages Advantages related to dimensions -Easier handling -Easier transport -Easier installation Advantages related to aesthetics -Parquet look-driven ( single strip ) -True-to-life decors with matt finish = wood-alike finish -Bevelled edges for even greater realism in terms of relief -A great deal of lay out possibilities 1 BOX = 1m²

4. Selling advantages Advantages related to glue-free installation system -New system, new profile for an even easier installation -Quicker, cleaner & childs play: need of 1 helptool given with the flooring Advantages related to acoustic solution -Brand new acoustic underlayer with proven results -Treated against germs & bacteria for greater higyene

5. Selling advantages Advantages related to branding -Tarkett branded – high end oriented & benefitting from Tarkett core values -Kaleïs = referring to a kaleidoscope in relation to the visal effects resulting from the dimensions of the planks, their 4 bevelled edges & lay out possibilities As define in the Oxford Advanced learners Dictionnary, a kaleidoscope is « a constantly & quickly changing pattern »

6. Selling advantages Advantages related to production process & standard -CML process = an even stronger inner structure for higher shock&impact resistance an even higher edge-stability for a greater protection of the decor at the seams -Class 32 product according to EN13329

7. Existing Labels & pictogrammes BRAND CLASS PRODUCT core board wear layer

8. New Labels & pictogrammes SURFACE= OILED = Low gloss = Matt surface -Analysis : Kaleïs oiled surface effect can be parallelled with Tarkett wood Proteco oil process - Suggestion: to decline the current Proteco oil label by using its graphic outline for visual recognition in association with a new name WOODLAMINATE

9. New Labels & pictogrammes BEVELLED EDGES = RELIEF = 3 D effect -Analysis : Bevelled edges on the 4 sides = it gives « relief » to the flooring = different approach than competitors - Suggestion: to emphasize this outfit with a catching name within a recognisable graphical explanation consistent with Tarkett laminate labels EFP Unilin

10. New Labels & pictogrammes New glue-free system = better than « ultra » : extra! -Analysis : new profile & new locking system. 10° angle. New installation procedure. Any hint to an angle installation method is to be banned! Todays labels & pictogrammes for UltraLoc:

11. New Labels & pictogrammes New glue-free system: better than ultra: extra! -EFP pictogramme for equivalent system: -Suggestion: 1) to stick to Tarketts UltraLoc name spirit to benefit from its brand awareness & marketing actions 2) to regroupe the installation steps within the label so as to undermine the angled process & get a more straightforward understanding

12. New Labels & pictogrammes New glue-free system: Xtraloc

13. New Labels & pictogrammes New acoustic solution: SoundSafe -Analysis: 1) different than any other Tarkett acoustic solution eg not a foam but paper = eco concern focus = « safer » on an environmental point of view 2) added advantage: treated against germs bacteria eg hygiene focused = « safer » on an hygienic point of view

14. To Sum it Up: Kaleïs by Tarkett