Presentation on theme: "Bell Ringers: 14 Feb – 25 Feb How can persuasion be used to gain power, position, profit, or pity in our society? E2: 5.4 E2: 2 E2: 6."— Presentation transcript:
Bell Ringers: 14 Feb – 25 Feb How can persuasion be used to gain power, position, profit, or pity in our society? E2: 5.4 E2: 2 E2: 6
Copy EVERYTHING BELOW. CHOOSE the best answer. EXPLAIN why you think it is. Which would best support the following argument: Random locker searches create a safer school environment. a. many knives, guns, and drugs have been confiscated b. lockers are much neater now c. principals often laugh at what they see Mon., 14 FEB: HSAP
Copy EVERYTHING BELOW. CHOOSE the best answer. EXPLAIN why you think it is. Which would best support the following argument: Random locker searches create a safer school environment. a. many knives, guns, and drugs have been confiscated b. lockers are much neater now -irrelevant c. principals often laugh at what they see -irrelevant Mon., 14 FEB: HSAP
Persuasion vs. Propaganda Both are techniques used to convince someone to believe or act in a certain way Persuasion is based upon an appeal to ethos (ethical/character), logos (logic), or pathos (emotion) Propaganda is based upon a groups agenda to spread its message to benefit the group Ex.: advertisements, organizations, politicians, religious groups Tue., 15 FEB: HSAP
Persuasive/Propaganda Techniques: Make a three- column chart. (We will be adding, so keep it NEAT!) The art of persuasion: Convincing others to agree with your opinion or act in a certain way… #1 Rule: Know your audience! Tue., 15 FEB: HSAP TECHNIQUEDEFINITIONEXAMPLE 1. Plain folks appealPart of the common population, people just like you.. Im one of you. Chrysler 2. Testimonial/ Endorsement Someone you admire recommends something Jennifer Hudson promoting Weight Watchers 3. Bandwagon/Group Appeal What everyone else is doing, popularity Dont be left out; everyone is doing it!
Persuasive/Propaganda Techniques Chart…cont. Wed., 16 FEB: HSAP TECHNIQUEDEFINITIONEXAMPLE 4. Glittering Generalities Info that is so general it sounds like a fact but is MEANINGLESS!MEANINGLESS Many people believe… (How many?) Its time for change. (Changing what?) 5. Loaded/Slanted Words Words used because of how they make you feel, positively OR negatively It tastes like home. He is simply un- American. Campbells Soup 6. Empty words/Buzz words Popular words in advertising but meaningless when you really think about it. Its natural and pure soap. Light olive oil. Aveeno
Persuasive/Propaganda Techniques Chart…cont. Tue., 22 FEB: HSAP TECHNIQUEDEFINITIONEXAMPLE 7. EuphemismEuphemism (Look up what the prefix eu- and root word -pheme- mean) Making an unpleasant reality sound more acceptable by using words that are indirect and euphemistic. Used Pre- owned Crippled Handicapped Disabled Differently Abled Charmin 8. Name callingBlatant attacks on people or groups without any proof The judge is racist. My opponent is lying.opponent 9. TransferConnecting a person/group/product with a positive, humorous, or negative associationnegative association A politician standing next to an American flag. A product next to a person in a lab coat. McCain
Persuasive/Propaganda Techniques Chart…cont. Wed., 23 FEB: HSAP TECHNIQUEDEFINITIONEXAMPLE 10. One-sided Comparisons, Card-Stacking, or One-sided Facts & Figures Using statistics that dont really give the full story, only give ONE SIDE or only one way to compare 73% of Americans voted for year-round schoolwho, exactly? This soap cleans betterthan what? Ex.: Crest Mac vs. PC Hummer 11. Snob appealSuggesting that a product will give you social status When you want the finer things in life. Toyota
Persuasive/Propaganda Techniques Chart…cont. Thur., 24 FEB: HSAP TECHNIQUEDEFINITIONEXAMPLE 12. Fear factorPlaying on ones fears or feelings of being vulnerable or at-risk The protection we need from terrorism. ADT Security 13. RepetitionThe hope that the more people hear something, the more they will believe it OR remember it. - Rhyming jingles - Catch phrases used repetitivelyCatch phrases Oreo Double Stuff 14. Giveaways, PrizesIncentives for people who might not otherwise purchase something -Cereal prizesCereal -Toys!Toys
Fri., 25 FEB: HSAP HSAP PRACTICE QUESTION: Copy ALL then circle your choice. Which of the following is an example of card- stacking? A.Calling your enemy a loser B.Continuing a rumor about how you heard that your enemy vandalized the bathroom C.Telling your enemys boy/girlfriend that you saw him in the principals office with a referral form D.Asking your enemys ex to tell what a jerk he/she was
EQ: How are propaganda techniques used to gain power, position, profit, or pity in our society? 1. Watch the following excerpt about government/political use of propaganda, and then answer the EQ in a scholarly, complete response. 2. ALSO, please describe something about our study of propaganda techniques that you connected with/related to.excerpt You have 10 minutes to complete this task. This will be part of your bell ringer grade! Fri., 25 FEB: HSAP
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