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Kelley Snodgrass Christina Dumas Nicole Butcher. Shopping Website – New wave of e-commerce – Making Shopping More social! Specializes in vintage clothes.

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Presentation on theme: "Kelley Snodgrass Christina Dumas Nicole Butcher. Shopping Website – New wave of e-commerce – Making Shopping More social! Specializes in vintage clothes."— Presentation transcript:

1 Kelley Snodgrass Christina Dumas Nicole Butcher

2 Shopping Website – New wave of e-commerce – Making Shopping More social! Specializes in vintage clothes & items made by independent designers – Flirty dresses – Vintage blouses – Stylish Accessories

3 -Founded in 2002 by Eric and Susan Kroger -Originally sold only vintage items -In 2006, expanded and began offering vintage-inspired clothing by indie designers from all over the world -Became profitable in 2009 after four back-to-back years 600% annual growth - ModCloth has now grown into a thriving business of over 100 employees, yet the small business feel still remains History History

4 Modcloths Target Market Young women in the age range of , their core market is in their 20s Have a sense of retro indie/vintage style, wanting to have a one of a kind style Independent women looking to create their own style Technology savvy- use twitter/ Facebook

5 Strengths Ease of use – Free Returns, quick Exchanges – Great resources on website Social Shopping Community – Active Facebook – Stylists – Shoppers name, describe, and review products – App for I-phone – Live Support – Let customers decide what they sell Quick turnover

6 Social Media Facebook: 58,000 followers Twitter: 21,000 followers ModLife Blog Be The Buyer Name It to Win It

7 Minimal Advertising Minimal Advertising No retail locations No retail locations New Company New Company Strong Competition Strong Competition Weaknesses

8 Modcloths overall goal is to change the fashion industry! Currently just an online store now, but in the future have retail stores throughout the country Generate a well known logo for the company Opportunities

9 Threats Competition includes retailers offering trendy, moderately priced apparel & jewelry and/or home décor Urban Outfitters Forever21 Anthropologie

10 and-designers-social-media-dead-stock 83#!/ModCloth modcloth-a-social-shopping-site/ Modcloth.com million-in-series-b-led-by-accel html 026.htmlSOURCES


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