Presentation on theme: "Domestic Market Centers for Fashion. Terms Fashion Market – A place where goods are sold to retail store buyers at wholesale prices for re- sale (retail."— Presentation transcript:
Domestic Market Centers for Fashion
Terms Fashion Market – A place where goods are sold to retail store buyers at wholesale prices for re- sale (retail store buyers go to market and purchase the styles we will be wearing in the upcoming months) Market Center – An area of a city devoted to wholesaling of fashion goods Market Weeks – Specific weeks during the year when the retail store buyers go to the market centers to view and purchase and the new lines to be sold in their stores.
Major Market Weeks Fall 1February Fall 2Early April ResortJuly/August HolidayJuly/August SpringSeptember SummerNovember/Dec.
Major Domestic Fashion Market Centers New York City (most important) Los Angeles Miami Dallas
Why New York City? American Fashion Industry is born in NYC -Immigrant laborers in early 1900s -Originally an manufacturing city -Central location on East coast -Major port city -Major financial district -Has always been cosmopolitan and fashionable -Major stores had their starts their
Why New York City? Fashion publishing center Advertising center Cultural and art center Nations fashion capital
NYC Fashion Market Center Major market center for fashion in US 7 th Ave from 27 th Street to 42 nd Street is called the garment district (divided by category and price) 7 th Avenue is named Fashion Avenue. All major and minor designers and manufacturers have their showrooms in the garment district. (showrooms are offices in the fashion industry) Primary (level) sources are located here as well
Offices in the Garment District NJwNtGhttp://travel.webshots.com/photo/ NJwNtG Empire State Building – Houses most of the showrooms for mens wear.
Los Angeles Market Center Fashion District is an 8 block section of downtown LA California leads the nation in retail apparel sales Southern CA is the nations largest apparel manufacturing area More than 4000 manufacturers 2 nd to NYC
Los Angeles Market Center Major market for junior sizes and Contemporary BUM, Guess, Laundry, Guess, Rampage, surf companies, Richard Tyler, Bisou Bisou, Juicy, XOXO, Ed Hardy, BCBG Revolves around casual sportswear Fall market week early April
Dallas Market Center Third largest market center Major menswear market center Budget womens wear Specializes in bright, hand crafted specialty items and jewelry Services the Southwestern US Major NY designers and companies will set up temporary showrooms during market weeks
Miami Market Center 4 th US fashion market Latino influence Specialty is cruise wear and swim wear Big childrens market