Presentation on theme: "By Janie and Michael Jones. Our Purpose Purpose of this workshop is to help you: Develop a Marketing Plan Generate Free Leads Drive Traffic To Your Website."— Presentation transcript:
By Janie and Michael Jones
Our Purpose Purpose of this workshop is to help you: Develop a Marketing Plan Generate Free Leads Drive Traffic To Your Website Build an List Reach Your Target Market Increase sales
Why Facebook? 600 million users are on Facebook. That is up 275 million from this time last year. Facebook is to social networking what Google is to search engines. It's the Power House. It allows you to: Add people as friends and send messages. Tell your friends how you are doing Join Networks set up by companies, schools, or people with similar interests. Companies around the world are spending millions of dollars to learn how to effectively market and grow their business with social media.
How to Set up A New Facebook account Social Media Etiquette (this will make or break you) What to Post on your Wall How to Choose Your Target Market How to Connect with People Why You Need to Create a Fan Page How to Promote your Fan Page What is a Facebook Group Facebook Marketplace (how to post free ads) Facebook Advertising (PPC and CPM) Facebook Advertising Coupons How to Create An Event How to Outsource
Step #1 CREATE A FACEBOOK ACCOUNT Create a Facebook Account Fill out the profile section information High School, Employer & upload a picture Note: Get a professional picture, its worth the investment. Under basic Information write something dynamic: Note: study profiles of people that are successful and model what they are doing. Your profile is the one page that other visitors will use to find out more about you or your services. You will want to put your website(s) on your list of sites Upload photos of you with friends, business partners, (pictures of leaders, corporate staff, mentors and Dennis & Daniel) Once your page is set up, hide your friend list Click on Account, click Privacy Setting, click View settings, click See your friend list click Only Me
Step #2 START UPDATING YOUR STATUS. WHAT'S ON YOUR MIND? 1.Post tips on what you learned (i.e. social media, marketing strategies/tips, blogging, online and offline advertising tips ) 2.Post about what your passionate about. (i.e. recruiting, coaching, mind setting, leadership). 3.STATS: healthcare, dental & identity theft protection stats 4.Books you like 5.Tips of the day 6.Inspirational quotes To get great content visit:
Ways to drive traffic to your page: 1. Posting your information in your profile under "website", this is what everyone sees once they click on your unique profile page. 2. Occasionally update your status sharing your link for people to find more information about your business. please note we recommend doing this on very limited occasions 3. Integrate other content that you create and share it in a status update. Every time you record a video or publish an article, post it on your Facebook status. But remember to make sure the content isn't spam my and has true value; always follow the 90/10 rule. ALWAYS FOLLOW: 90% information/communication AND 10% marketing.
You Develop Relationships, You Present, You Sell, You Grow. Advertising is very different in Facebook. * In regular advertising, it's very direct and very sales oriented. * In social media, people run away from that! Social media is about sharing: * Uploading photos, sharing information, or adding value of some kind. Don't expect massive results in the first 30 days. * it just isn't going to happen. Keep networking and it will grow. In Social Media....
You Must Add Value (engage with members). Be authentic, transparent and provide information and be inspirational. Dont Look at This Form of Marketing As A Competition. Look for where & how you can add the most value to the group! Avoid Blatant Self Promotion. You will only become attractive to the marketplace when you genuinely want to and do provide a valuable service. Be Professional. No venting or sharing personal information. (If you want to connect with folks that way, then create two profiles, one for personal connections and one for professional connections.) SOCIAL MEDIA ETTIQUETE
Who is Your Target Market? People Who Want to Make Part Time/Full-Time Income at Home Network Marketers Insurance Agents Stay at Home Moms, Dads Teachers For the services: people with preexisting conditions, business owner, people that need legal services, financial services (who is your target market?) STEP #3 CHOOSE YOUR TARGET MARKET:
We are going to teach on how to find your target market thru joining relevant Facebook groups. You will see a search function at the top of your Facebook profile. (indicated by the little magnifying glass) Type in the keywords you find relevant. HOW DO YOU FIND YOUR TARGET MARKET?
Facebook is a real bonanza for marketers, because users TELL YOU what they're interested in, through the keywords in their Profile description, the Groups they choose to join, the Pages they choose to "Like", even their posts on their profile wall! You Will Then See a List of Groups and Pages relevant To That Keyword:
Click on "groups" Find a group that has the most members and then select Request to Join
You goal is to Reach out to 10 new people per day. 1st option: Simply add as friend. (with a personal message to increase the likelihood of them accepting). 2nd option: Send them a message and ask them to add you as friend. We suggest to do a combination of both. Why? Because if you are just adding people as friends, Facebook wont like that and can freeze your account. STEP #4 CONNECT WITH PEOPLE
Everyday go into some of these groups and invite 5 new friends from these target Face Groups, to your relevant Facebook account. (Do not go overboard with friends request). Adding over 5 friends a day can freeze your account. 1st option: ADD AS FRIEND:
Send them a message and ask them to add you as friend. 2nd option: Suggestion: Hey Lisa, my name is _____, and I really like your website/page. (If you can share specifically what you like about their website or what they posted on their wall, let them know!) Be yourself, be authentic. ALWAYS personalize it! We havent noticed that Facebook keeps track of ratios of SENDING MESSAGES TO PEOPLE. Keep in mind that Facebook Rules are always changing so read their rules.
NOTE: We havent notice that Facebook keeps track of ratios of SENDING MESSAGES TO PEOPLE. Keep in mind that Facebook Rules are always changing so read their rules. Facebook limits the number of friends you can add per day. This number is limited to how many requests are accepted. We recommend to send no more than three friend requests until you get accepted. Each accept allows you three more requests. This is why we suggest to do a combination of both. Adding friend requests and sending messages. Play It Safe With Facebook
Soon you will see that you will get friends request. Facebook limits you to 5,000 friends so be picky (look at their photo, read their wall). Be choosy.. Look for: Good Photo? Open and friendly? Do you like their posts? Follow your intuition. We dont spend a lot of time reading everything. Take a few minutes to read their wall. If you like what you see, then we invite them as a friend. YOUR GOAL: 3-5 messages per day lifestyle / or adding value 3-5 interactions per day likes/comments (just 3-5 quick comments what others posted). If you like what they posted but cant think of anything to say…simple hit the like button on the comments. The more you do this, the easier it gets..have fun and be yourself. Its like having a 2 way conversation. You cant just be posting and posting messages. You have to interact with people. Its like when your sitting next to someone and all they do is talk about themselves! Going for the hard sell..wont sell. Be creative with your post / use different headings and content When you receive a friend request. Go and read their wall. Be picky!
1. Login to you Facebook account. 2. Locate the search bar and do a search for Facebook pages that may have the target market you are trying to reach. 3. Select the first page that has the most "likes". In this example, we selected ENTREPRENEURSHIP that came up since it has 46,213 people that like that page. 4. Select Like page. Sharing The Services/Opportunity On Facebook Pages You have the ability to put your ad, your company information in front of tens of thousands of people in your target market every single day for FREE. 5. Share your ad: Our company helps entrepreneurs start their own business, no large overheads, no employees. Earn residual, daily pay and bonuses available. 6. You've just placed an ad that will run across over 46,213 news feeds. IMPORTANT: Read the info tab or simply post and find out if posting is allowed. Some pages are moderated. p.s. Rich Dad Poor Dad Page not moderated
You can have unlimited fans on your fan page. It's free and simple to set up. You can capture s addresses. Facebook Business page is search engine index (standard Facebook isnt). So, you can get MORE free traffic thanks to Google. You can Customize Your Business Page, (more info about your biz, your services, your opportunity). Fan Pages can become viral. FACEBOOK BUSINESS PAGES (FAN PAGES)
Choose from: 1- Local Business 2- Brand 3- Product 4- Organization 5- Artist, Band or Public Figure Name your page. (Create a username that is your nitch market) USE KEYWORDS Best Dental Plans, Discount Health Plans Work at Home Opportunities NOTE: The name you choose cannot be changed. To shorten your url for your business page visit: Check the box that says you are the official representative, and then click the "Create Official Page" button. You will be redirected to your new Official Facebook page. Setting Up Your Own Business Page
Sample Business Page
Your goal is to get "LIKES, Why? When people hit the like button, it will show up on all their friends walls! This is other people promoting your page. Its like FREE advertising and it can grow your pages to having tens of thousands of fans quickly! This means more exposure, more traffic, more leads and more income. How do you get them to like your page? Think about what you can offer. (free audio, free guide, free webinar, free report, contest, something of high value) FREE Report on How to Stop Paying High Insurance Premiums How to Say No to Expensive Insurance Premiums FREE Report on How to Find Legitimate Homebased Companies FREE report on How to Get Out of Debt in Months Things To Remember… Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Dont expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.
Custom Business Page Missing: Step #1 CLICK LIKE to receive hot tips about how to save up to 80% on dental plans. Step #2 Request your free Report. We would add a jpg picture of the free report. Note: Outsource a reputable company to set up your Customize Facebook Business Page.
Send Seven s with great information. Then One blast regarding the services/opportunity. (You will need a good auto responder).auto responder The more information you give, the more you get back. i.e. Sample s for the Free report (service) FREE Report on How To Stop Paying High Insurance Premiums Difference Between Insurance and Discount Programs ( s should be about how they can save money on healthcare.) 7 th By the way, here is a great company that has been in business for 19 years, etc. etc. Get great content from ezinearticles.comezinearticles.com Sample s for the Free report (opportunity) How to Avoid Scams Difference between a job and a homebased business 7 th If your looking for a homebased business to earn extra income, I am adding 3 people this month. Share about your team, how you like to help people succeed. Rule of Thumb About People That Request Information AUTORESPONDER Our experience has shown that AWeber has one of the highest delivery rates that we have seen. There is a reason for this. AWeber is not only a leader in auto responders, but they have a very good relationship with major Internet Service Providers. You can have as many lists that you want with one AWeber account. You could use one account across multiple sites or for multiple purpose within one site if you want. All of this for under $19 per month. Click here to find more about AWeber:
1. Post 4 updates a day on the Facebook page wall. This way people will like you and your Facebook Pages, and will click Like. The more you post on your Facebook Page Wall, the faster it will grow. 2. Suggest to Friends. Go to your business page and share with everyone. Click on "SUGGEST TO FRIENDS" Ways to Promote Your Facebook Business Page
3. Embed Widgets on your website/blog This will put a "like" on your website/blog.
Invite all your current leads enticing them with your free offer. Add your business page to your signature line. Take photos of your friends. Then Get friends to TAG photos – message will show up on their walls & newsfeeds. Upload videos from YouTube. Extremely powerful. Place Facebook Ads (paid per click) If your doing a presentation, webinar invite them to join your fan page. Every piece of print media (business cards, drop cards, flyers, signs should have your business page url.) Join Ventures and "Ad-swaps: on Facebook Sample message on
Facebook has thousands of groups and the average user is involved with at least 8 groups. Groups are one of the simplest ways to do viral marketing on Facebook. Anybody that joins your group will see that you are the creator of that group and add you as a friend. If your members are excited about your group, they will tell their friends and it can grow really quickly. Your group name will usually appear on your members personal profile pages until they leave the group. You can posts to your group. When a post is made, members are notified on Facebook and by , and they can respond with comments. Once you build a rapport with your members. With the proper time and relationship building -- will most likely end up as a member or a business partner. Facebook Group
1st Step: Create a Facebook group: 2 nd Step: Name the group: Select a name that is specific to our industry. ie. dental plans, identity theft, health care, network marketing, business opportunity, etc. etc. (keep google keywords in mind). 3rd step: Choose friends to add to your group. 4 th Step : Start sharing photos, videos, tips, resources and training advice. Note: A group wont grow if its all about you. Bring value to the group so others will refer your group.
Marketplace is Facebooks classifieds listing service. You can post a for-sale ad or want ad for free. Step #1 Go to your Facebook account and login (you must be logged in to your Facebook account). Step #2 On Your Browser type: Step#3 On the right hand side click on POST. Facebook Marketplace
Post A Listing Categories: Financial Services/ Legal Services Child & Elderly Care Services (Child ID# Program) Business Opportunity/Work at Home
1. You can only post 5 free ads a month. You can purchase additional ads thru Oddle. Silver 1-4 listings $49 / month 2. Your ads will stay online for 30 days. 3. When you get ready to post (you dont want your ad to appear on your friends wall). Select Select do not post on my wall. You can also go and remove the post from your wall. 4. Be creative with your post. Use different headings, photos, content. 5. Promote your ad daily. Login to your facebook account everyday and select "my listing" Then select: PROMOTE TO THE TOP It takes a few minutes to repost. IMPORTANT RULES: Gold 5-20 listings $199 / month
1.These are ads which appear on the right- hand side column of your Facebook Profile. 2. These ads are specifically targeting certain demographics like career, occupation, age groups, etc. 3. When creating ads, you target specific people, to specifically build your business with. ADVERTISING ON FACEBOOK
1. Login to your Facebook account 2. Scroll down and at the bottom click on Advertising. 3. Click on create an ad To place a Facebook Paid Ad: Picture: Most important part of the ad. Stand out from the crowd! Experiment with different pictures to see what gets the most results. Body: Promise of FREE offer THAT IS ON YOUR BUSINESS PAGE. FREE Report how to quit your job FREE Guide On How to Save up to 80% Dental Plan Title Usually a question. What is their problem? Frustrated With Your job? Tired of High Premiums?
Interests: Lets you define your ideal audience in detail, using terms people have included in their Facebook profiles. These terms may be drawn from their interests, activities, education and job titles, Pages they like or groups to which they belong. Broad Category Targeting: Categories such as: Family (baby boomers, Parents, Business: (small business owners)
CPC– Which means Cost Per Click CPM – Which means Cost per One Thousand Impression. Every thousand time your ad is shown, you pay a set price. CPC– Which means Cost Per Click CPM – Which means Cost per One Thousand Impression. Every thousand time your ad is shown, you pay a set price. Is CPC or CPM better? With CPC - Facebook doesnt know if people are going to click and they might lose money by keeping your ad on their spot. They are taking a risk therefore you will pay more money. With CPM- Facebook knows that they ARE going to make money so they can cut down the cost of your ad. Is CPC or CPM better? With CPC - Facebook doesnt know if people are going to click and they might lose money by keeping your ad on their spot. They are taking a risk therefore you will pay more money. With CPM- Facebook knows that they ARE going to make money so they can cut down the cost of your ad.
Facebook strongly recommends bidding within the suggested bid range to increase your ad's likelihood of receiving impressions. For example, if they recommend Suggested Bid: $ USD I select cents however, I do have to put more ads out. Do I still receive impressions and clicks? How Much Do You Bid on Cost Per Impressions?
Once your ad gets approved, stay alert and watch your ads like a hawk to make sure that youre getting your moneys worth on your ads. Your Goal is 0.10% CTR or higher. If you are not achieving this 0.10% tighten your targeting. How do you tighten your target? go back to your ad and under "interest", "age" be more selective. The key to a successful campaign is to test, modify and recreate. To find out your stats go to your Facebook advertising campaign back office:(select report) TIPS TO SUCCEED:
What do the percentages mean? This means that I was paying 54 cents for every click. If we only get a 1% conversion, meaning only 1 out of every 100 becomes a lead, thats still 54 cents a lead. And thats only 1 out of every 100. Tips to run an effective campaign Tweak your ads after 2 days if your click through rate (CTR) is under 0.10% Pause an ad for a couple of weeks if CTR drops below 0.10% Change picture every 7 to 10 days (TEST several pictures to see which one gets your more clicks). Every time you change an advertisement. Facebook has to manually approve it. Take the ad you want to edit and create a similar ad and edit that advertisement. Do one ad campaign for each target market. i.e. One ad for dental, one ad for medical.
1. Login In this site, people can get Facebook Ad Coupons which can be used to pay for their advertising campaigns. Save money by purchasing these coupons. $50 Facebook Ad coupon can be purchased for only $18.00 Note: once you purchase An ad, you will receive an on how to login to Facebook and insert the coupon code under billing. How to Get a Facebook Ad Coupon (Available for first time customers)
Facebook Events is a free application developed by Facebook that anyone can use to promote : Marketing events Company milestones Webinars Grand openings 1. Log in to the Facebook home page 2. Select "Events" from the navigation menu. Create an Event
1. Be consistent with your activity. Consistency is critical to your success. 2. Study the techniques & strategies Get a game plan and stick with it. 3. Have fun! Looking for prospects from the comfort of your home and these strategies are FREE! Learn to LOVE marketing. 4. Commit To Growing Your Network Link, find friends, and start building your following. Its not enough to have a presence on a social networking site. You must connect and on most sites that means inviting friends to connect with you and following others. Social Media TIPS To Succeed:
5. Update Frequently (NO MORE THAN 20 MINUTES A DAY) Like any other marketing tool, in order for it to be effective, its important to update and participate regularly. Part of building a community is being involved in it. If youre gone for any length of time, people easily forget about you – sad but true. 6. Remember The 90/10 Rule Marketing yourself 24/7 is tiresome and a turnoff. Social networking is about providing value, not a sales pitch. Keep the old 90/10 rule in mind when networking - 90% information / communication and 10% marketing Social Media TIPS To Succeed:
Sample ad: I am looking for a social media expert/assistance. Requirement: must speak good English Daily Tasks: Adding Friends on Facebook (from relevant, targeted Facebook Groups) Joining relevant, targeted Facebook groups Accepting Friends requests Creating Facebook Accounts with accounts (yahoo or Gmail) Creating Facebook Pages Posting Updates on Facebook Account walls Posting updates on Facebook Pages walls Inviting friends to like your pages Have them write out what they are doing for you. Track their results. Are your likes growing? Are they posting on your wall? Important: do try to find someone that is passionate about what you do. Outsourcing