Presentation on theme: "By Janie and Michael Jones"— Presentation transcript:
1By Janie and Michael Jones Faceoff withBy Janie and Michael Jones
2Our Purpose Purpose of this workshop is to help you: Develop a Marketing PlanGenerate Free LeadsDrive Traffic To Your WebsiteBuild an ListReach Your Target MarketIncrease sales
3Why Facebook? Social Media a Fad? 600 million users are on Facebook. That is up 275 million from this time last year.Facebook is to social networking what Google is to search engines. It's the Power House. It allows you to:Add people as friends and send messages.Tell your friends how you are doingJoin Networks set up by companies, schools, or people with similar interests.Social Media a Fad? Companies around the world are spending millions of dollars to learn how to effectively market and grow their business with social media.
4How to Set up A New Facebook account Today, you will learn:How to Set up A New Facebook accountSocial Media Etiquette (this will make or break you)What to Post on your WallHow to Choose Your Target Market How to Connect with PeopleWhy You Need to Create a Fan PageHow to Promote your Fan PageWhat is a Facebook GroupFacebook Marketplace (how to post free ads)Facebook Advertising (PPC and CPM)Facebook Advertising CouponsHow to Create An EventHow to Outsource
5Step #1 CREATE A FACEBOOK ACCOUNT Create a Facebook Account Fill out the profile section informationHigh School, Employer & upload a pictureNote: Get a professional picture, its worth the investment.Under basic Information write something dynamic:Note: study profiles of people that are successful and model what they are doing. Your profile is the one page that other visitors will use to find out more about you or your services. You will want to put your website(s) on your list of sitesUpload photo’s of you with friends, business partners, (pictures of leaders, corporate staff, mentors and Dennis & Daniel)Once your page is set up, hide your friend listClick on “Account”, click “Privacy Setting”, click “View settings”, click “See your friend list” click “Only Me
6Step #2 START UPDATING YOUR STATUS. WHAT'S ON YOUR MIND? What can you post?Post tips on what you learned (i.e. social media, marketing strategies/tips, blogging, online and offline advertising tips ) Post about what your passionate about. (i.e. recruiting, coaching, mind setting, leadership).STATS: healthcare, dental & identity theft protection statsBooks you likeTips of the dayInspirational quotesTo get great content visit: www.ezinearticles.com
7Ways to drive traffic to your page: Posting your information in your profile under "website", this is what everyone sees once they click on your unique profile page. Occasionally update your status sharing your link for people to find more information about your business.please note we recommend doing this on very limited occasions Integrate other content that you create and share it in a status update. Every time you record a video or publish an article, post it on your Facebook status. But remember to make sure the content isn't spam my and has true value; always follow the 90/10 rule.ALWAYS FOLLOW:90% information/communicationAND10% marketing.
8In Social Media....You Develop Relationships, You Present, You Sell, You Grow.Three important tips to remember about social media.Advertising is very different in Facebook.* In regular advertising, it's very direct and very sales oriented. * In social media, people run away from that! Social media is about sharing: * Uploading photos, sharing information, or adding value of some kind.Don't expect massive results in the first 30 days.* it just isn't going to happen. Keep networking and it will grow.
9SOCIAL MEDIA ETTIQUETE This will make or break your social media experience!You Must Add Value (engage with members). Be authentic, transparent and provide information and be inspirational.Don’t Look at This Form of Marketing As A “Competition”. Look for where & how you can add the most value to the group!Avoid Blatant Self Promotion. You will only become attractive to the marketplace when you genuinely want toand do provide a valuable service. Be Professional. No venting or sharing personal information. (If you want to connect with folksthat way, then create two profiles, one for personal connections and one forprofessional connections.)
10STEP #3 CHOOSE YOUR TARGET MARKET: Identify the specific market and demographic you want to target.Who is Your Target Market?People Who Want to Make Part Time/Full-Time Income at HomeNetwork MarketersInsurance AgentsStay at Home Moms, DadsTeachersFor the services: people with preexisting conditions, business owner, people that need legal services, financial services (who is your target market?)
11HOW DO YOU FIND YOUR TARGET MARKET? We are going to teach on how to find your target market thru joining relevant Facebook groups.Go to your Facebook account. You will see a search function at the top of your Facebook profile. (indicated by the little magnifying glass)Type in the keywords you find relevant.
12You Will Then See a List of Groups and Pages relevant To That Keyword: Facebook is a real bonanza for marketers, because users TELL YOU what they're interested in, through the keywords in their Profile description, the Groups they choose to join, the Pages they choose to "Like", even their posts on their profile wall!
13Click on "groups" Find a group that has the most members and then select “Request to Join”
14Select one of the members and then go to their profile Select one of the members and then go to their profile. You can connect with them in two ways.
15STEP #4 CONNECT WITH PEOPLE You can connect two ways: 1st option: Simply add as friend. (with a personal message to increase the likelihood of them accepting).2nd option: Send them a message and ask them to add you as friend.We suggest to do a combination of both. Why? Because if you are just adding people as friends, Facebook won’t like that and can freeze your account.You goal is to Reach out to 10 new people per day.
161st option: ADD AS FRIEND: Everyday go into some of these groups and invite 5 new friends from these target Face Groups, to your relevant Facebook account. (Do not go overboard with friends request). Adding over 5 friends a day can freeze your account.
172nd option: Send them a message and ask them to add you as friend. What message do you send?Suggestion: “Hey Lisa, my name is _____, and I really like your website/page. (If you can share specifically what you like about their website or what they posted on their wall, let them know!) Be yourself, be authentic. ALWAYS personalize it!We haven’t noticed that Facebook keeps track of ratios of ‘SENDING MESSAGES” TO PEOPLE. Keep in mind that Facebook Rules are always changing so read their rules.
18Play It Safe With Facebook Facebook limits the number of friends you can add per day.This number is limited to how many requests are accepted.We recommend to send no more than three friend requests until you get accepted. Each accept allows you three more requests. This is why we suggest to do a combination of both. Adding friend requests and sending messages.NOTE: We haven’t notice that Facebook keeps track of ratios of ‘SENDING MESSAGES” TO PEOPLE. Keep in mind that Facebook Rules are always changing so read their rules.
19YOUR GOAL: MESSAGE RULES: 3-5 messages per day lifestyle / or adding value3-5 interactions per day likes/comments (just 3-5 quick comments what others posted). If you like what they posted but can’t think of anything to say…simple hit the “like” button on the comments. The more you do this, the easier it gets..have fun and be yourself.It’s like having a 2 way conversation. You can’t just be posting and posting messages. You have to interact with people. It’s like when your sitting next to someone and all they do is talk about themselves! Going for the hard sell..won’t sell. Be creative with your post / use different headings and contentWhen you receive a friend request. Go and read their wall. Be picky!Reach out to 10 new people per day CONSISTENTLY.Soon you will see that you will get friends request.Facebook limits you to 5,000 friends so be picky (look at their photo, read their wall). Be choosy.. Look for: Good Photo?Open and friendly?Do you like their posts? Follow your intuition. We don’t spend a lot of time reading everything. Take a few minutes to read their wall. If you like what you see, then we invite them as a friend.
20Sharing The Services/Opportunity On Facebook Pages You have the ability to put your ad, your company information in front of tens of thousands of people in your target market every single day for FREE.1. Login to you Facebook account. 2. Locate the search bar and do a search for Facebook pages that may have the target market you are trying to reach.3. Select the first page that has the most "likes". In this example, we selected ENTREPRENEURSHIP that came up since it has 46,213 people that like that page.4. Select “Like” page.5. Share your ad: Our company helps entrepreneurs start their own business, no large overheads, no employees. Earn residual, daily pay and bonuses available.6. You've just placed an ad that will run across over 46,213 news feeds.IMPORTANT: Read the “info” tab or simply post and find out if posting is allowed. Some pages are moderated. p.s. Rich Dad Poor Dad Page not moderated
21FACEBOOK BUSINESS PAGES (FAN PAGES) Why set one up?You can have unlimited fans on your fan page. It's free and simple to set up.You can capture s addresses.Facebook Business page is search engine index (standard Facebook isn’t). So, you can get MORE free traffic thanks to Google. You can Customize Your Business Page, (more info about your biz, your services, your opportunity). Fan Pages can become viral.
22Setting Up Your Own Business Page Step #1 Visit: Choose from:1- Local Business 2- Brand 3- Product 4- Organization 5- Artist, Band or Public FigureName your page. (Create a username that is your nitch market)USE KEYWORDSBest Dental Plans, Discount Health PlansWork at Home OpportunitiesNOTE: The name you choose cannot be changed. To shorten your url for your business page visit: WWW.FACEBOOK.COM/USERNAME/Check the box that says you are the official representative, and then click the "Create Official Page" button.You will be redirected to your new Official Facebook page.
25Your goal is to get "LIKES“, Why? When people hit the like button, it will show up on all their friends walls! This is other people promoting your page.It’s like FREE advertising and it can grow your pages to having tens of thousands of fans quickly!This means more exposure, more traffic, more leads and more income.How do you get them to like your page?Think about what you can offer. (free audio, free guide , free webinar, free report, contest, something of high value)FREE Report on How to Stop Paying High Insurance PremiumsHow to Say No to Expensive Insurance PremiumsFREE Report on How to Find Legitimate Homebased CompaniesFREE report on How to Get Out of Debt in MonthsThings To Remember…Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.
26Custom Business Page Note: Missing: Step #1 CLICK “LIKE” to receive hot tips about how to save up to 80% on dental plans.Step #2 Request your free Report. We would add a jpg picture of the free report.Custom Business PageNote: Outsource a reputable company to set up your Customize Facebook Business Page.
27Rule of Thumb About People That Request Information Send Seven s with great information. Then One blast regarding the services/opportunity. (You will need a good auto responder).The more information you give, the more you get back.i.e. Sample s for the Free report (service)FREE Report on How To Stop Paying High Insurance PremiumsDifference Between Insurance and Discount Programs( s should be about how they can save money on healthcare.)7th By the way, here is a great company that has been in business for 19 years, etc. etc.Get great content from ezinearticles.comSample s for the Free report (opportunity)How to Avoid ScamsDifference between a job and a homebased business7th If your looking for a homebased business to earn extra income, I am adding 3 people this month. Share about your team, how you like to help people succeed.AUTORESPONDEROur experience has shown that AWeber has one of the highest delivery rates that we have seen. There is a reason for this. AWeber is not only a leader in auto responders, but they have a very good relationship with major Internet Service Providers. You can have as many lists that you want with one AWeber account. You could use one account across multiple sites or for multiple purpose within one site if you want. All of this for under $19 per month.Click here to find more about AWeber:
28Ways to Promote Your Facebook Business Page 1. Post 4 updates a day on the Facebook page wall. This way people will like you and your Facebook Pages, and will click “Like”.The more you post on your Facebook Page Wall, the faster it will grow. 2. Suggest to Friends. Go to your business page and share with everyone. Click on "SUGGEST TO FRIENDS"
29A list of your friends will appear… The profiles that are SHADED, have been invited.
303. Embed Widgets on your website/blog http://developers. facebook 3. Embed Widgets on your website/blog http://developers.facebook.com/plugins This will put a "like" on your website/blog.
31More Ways To Promote Your Facebook Business Page Invite all your current leads enticing them with your free offer.Add your business page to your signature line.Take photos of your friends. Then Get friends to TAG photo’s – message will show up on their walls & newsfeeds.Upload videos from YouTube. Extremely powerful.Place Facebook Ads (paid per click)If your doing a presentation, webinar invite them to join your fan page.Every piece of print media (business cards, drop cards, flyers, signs should have your business page url.)Join Ventures and "Ad-swaps: on FacebookSample message on
32Facebook Group Why set up a Facebook Group? Facebook has thousands of groups and the average user is involved with at least 8 groups.Groups are one of the simplest ways to do viral marketing on Facebook. Anybody that joins your group will see that you are the creator of that group and add you as a friend. If your members are excited about your group, they will tell their friends and it can grow really quickly.Your group name will usually appear on your members’ personal profile pages until they leave the group. You can posts to your group. When a post is made, members are notified on Facebook and by , and they can respond with comments. Once you build a rapport with your members. With the proper time and relationship building -- will most likely end up as a member or a business partner.
331st Step: Create a Facebook group: http://www.facebook.com/groups/ 2nd Step: Name the group: Select a name that is specific to our industry. ie. dental plans, identity theft, health care, network marketing, business opportunity, etc. etc.(keep google keywords in mind).3rd step: Choose friends to add to your group.4th Step : Start sharing photos, videos, tips, resources and training advice. Note: A group won’t grow if it’s all about you. Bring value to the group so others will refer your group.
34Facebook MarketplaceMarketplace is Facebook’s classifieds listing service. You can post a for-sale ad or want ad for free.Step #1 Go to your Facebook account and login (you must be logged in to your Facebook account).Step #2 On Your Browser type: www.facebook.com/marketplaceStep#3 On the right hand side click on POST.
35Post A Listing Categories: Financial Services/ Legal Services Child & Elderly Care Services (Child ID# Program)Business Opportunity/Work at HomePost A Listing
36IMPORTANT RULES: 1. You can only post 5 free ads a month. You can purchase additional ads thru Oddle. Silver 1-4 listings $49 / month 2. Your ads will stay online for 30 days. 3. When you get ready to post(you don’t want your ad to appear on your friends wall).Select” Select “do not post on my wall”.You can also go and remove the post from your wall.4. Be creative with your post. Use different headings, photos, content.5. Promote your ad daily Login to your facebook account everyday and select "my listing" Then select: PROMOTE TO THE TOPIt takes a few minutes to repost.Gold 5-20 listings $199 / month
37ADVERTISING ON FACEBOOK What is Facebook Advertisements?These are ads which appear on the right-hand side column of your Facebook Profile.2. These ads are specifically targeting certain demographics like career, occupation, age groups, etc.3. When creating ads, you target specific people, to specifically build your business with.
38To place a Facebook Paid Ad: 1. Login to your Facebook account 2. Scroll down and at the bottom click on Advertising.3. Click on “create an ad” Body:Promise of FREE offer THAT IS ON YOUR BUSINESS PAGE.FREE Report how to quit your jobFREE Guide On How to Save up to 80% Dental PlanTitleUsually a question.What is their problem?Frustrated With Your job?Tired of High Premiums?Picture:Most important part of the ad.Stand out from the crowd! Experiment with different pictures to see what gets the most results.
39Interests:Lets you define your ideal audience in detail, using terms people have included in their Facebook profiles. These terms may be drawn from their interests, activities, education and job titles, Pages they like or groups to which they belong.Broad Category Targeting:Categories such as:Family (baby boomers, Parents,Business: (small business owners)
40CPC– Which means Cost Per Click CPM – Which means Cost per One Thousand Impression. Every thousand time your ad is shown, you pay a set price.Is CPC or CPM better?With CPC - Facebook doesn’t know if people are going to click and they might lose money by keeping your ad on their spot. They are taking a risk therefore you will pay more money.With CPM- Facebook knows that they ARE going to make money so they can cut down the cost of your ad.
41How Much Do You Bid on Cost Per Impressions? Facebook strongly recommends bidding within the suggested bid range to increase your ad's likelihood of receiving impressions. For example, if they recommend Suggested Bid: $ USD I select 0.40 cents however, I do have to put more ads out.Do I still receive impressions and clicks?
42TIPS TO SUCCEED:Once your ad gets approved, stay alert and watch your ads like a hawk to make sure that you’re getting your money’s worth on your ads.Your Goal is 0.10% CTR or higher. If you are not achieving this 0.10% tighten your targeting.How do you tighten your target?go back to your ad and under "interest", "age" be more selective.The key to a successful campaign is to test, modify and recreate.To find out your stats go to your Facebook advertising campaign back office:(select report)
43What do the percentages mean? This means that I was paying 54 cents for every click. If we only get a 1% conversion, meaning only 1 out of every 100 becomes a lead, that’s still 54 cents a lead. And that’s only 1 out of every 100. Tips to run an effective campaignTweak your ads after 2 days if your click through rate (CTR) is under 0.10%Pause an ad for a couple of weeks if CTR drops below 0.10%Change picture every 7 to 10 days (TEST several pictures to see which one gets your more clicks).Every time you change an advertisement. Facebook has to manually approve it. Take the ad you want to edit and create a similar ad and edit that advertisement. Do one ad campaign for each target market. i.e. One ad for dental, one ad for medical.
44How to Get a Facebook Ad Coupon (Available for first time customers) 1. Login www.adscoupons.com In this site, people can get Facebook Ad Coupons which can be used to pay for their advertising campaigns. Save money by purchasing these coupons.$50 Facebook Ad coupon can be purchased for only $18.00Note: once you purchaseAn ad, you will receive anon how to login to Facebookand insert the couponcode under “billing”.
45Create an EventFacebook Events is a free application developed by Facebook that anyone can use to promote :Marketing eventsCompany milestonesWebinarsGrand openings1. Log in to the Facebook home page 2. Select "Events" from the navigation menu.
47Social Media TIPS To Succeed: 1. Be consistent with your activity.Consistency is critical to your success.2. Study the techniques & strategiesGet a game plan and stick with it.3. Have fun! Looking for prospects from the comfort of your home and these strategies are FREE! Learn to LOVE marketing.4. Commit To Growing Your Network Link, find friends, and start building your following. It’s not enough to have a presence on a social networking site. You must connect and on most sites that means inviting friends to connect with you and following others.
48Social Media TIPS To Succeed: 5. Update Frequently (NO MORE THAN 20 MINUTES A DAY) Like any other marketing tool, in order for it to be effective, it’s important to update and participate regularly. Part of building a community is being involved in it. If you’re gone for any length of time, people easily forget about you – sad but true. 6. Remember The 90/10 RuleMarketing yourself 24/7 is tiresome and a turnoff. Social networking is about providing value, not a sales pitch. Keep the old 90/10 rule in mind when networking - 90% information / communicationand10% marketing
49Outsourcing Sample ad: Daily Tasks: I am looking for a social media expert/assistance. Requirement: must speak good EnglishDaily Tasks:Adding Friends on Facebook (from relevant,targeted Facebook Groups)Joining relevant, targeted Facebook groupsAccepting Friends requestsCreating Facebook Accounts withaccounts (yahoo or Gmail)Creating Facebook Pages Posting Updates on Facebook Account wallsPosting updates on Facebook Pages wallsInviting friends to like your pagesHave them write out what they are doing for you.Track their results. Are your likes growing?Are they posting on your wall?Important: do try to find someone that is passionate about what you do.