1. © 2009 Jacob Richman Fascinated with How to use Facebook to promote yourself, your blog, your products and your services by Jacob Richman International Jewish Bloggers Convention September 13, 2009

2. © 2009 Jacob Richman This presentation is online at: www.jr.co.il/articles/jacob/index.html

3. © 2009 Jacob Richman

5. Why Facebook? More than 250 million active users More than 120 million users log on to Facebook at least once each day More than 1 billion photos uploaded to the site each month More than 2.5 million events created each month

6. © 2009 Jacob Richman Why Facebook? Publicize an issue / article / video Get recognition in a field / become the "expert " Direct website traffic to your blog / site Sell Organize / Publicize an Event Fan Club for your Product / Service

7. © 2009 Jacob Richman Facebook Rules Do not breach the TOS - terms of service http://www.facebook.com/terms.php Do not spam users or groups or fan pages Do not "bother" or attack users Do not write on stranger's walls Do not create a regular user profile for a company (create a fan page)

8. © 2009 Jacob Richman

9. If you break the rules….

10. © 2009 Jacob Richman

11. Play it safe….. Backup your important information Record all your friends names and if available their non-Facebook emails Duplicate / backup all important / unique content

12. © 2009 Jacob Richman Be My Friend? Do you know them ? View their basic info if security permits Email them and ask how they know you If you do not know them and they have 5,000 "friends" - do they really want to be your friend or add you to their marketing list?

13. © 2009 Jacob Richman

18. Posting to Your Wall Determine your wall policy Who can post Who can comment Who can tag photos MONITOR YOUR WALL!

19. © 2009 Jacob Richman

20. Posting to your Newsfeed Post relevant links http://apps.facebook.com/posted.php Post relevant notes http://apps.facebook.com/notes.php Post Photos and allow name tagging (i.e. photos of olim at airport) www.facebook.com/jacobrichman?v=photos Monitor / follow-up on comments Decide if and which comments to delete

21. © 2009 Jacob Richman

24. Join Groups and Fan Pages You may join up to 300 groups You may join up to 3,000 fan pages Find groups / fan pages related to your product / service The new Facebook search box is very powerful and useful in finding groups and fan pages and related postings http://www.facebook.com/search/

25. © 2009 Jacob Richman Join Groups and Fan Pages View which of the groups that you joined are being updated and view which groups your friends recently joined www.facebook.com/groups.php Browse Fan pages www.facebook.com/pages/ View Groups and Fan Pages of your friends (if their security permits) www.facebook.com/pages/#/jacobrichman?v=info

26. © 2009 Jacob Richman Join Groups and Fan Pages List of 1,700+ Jewish and Israeli Facebook Groups / Fan Pages www.jr.co.il/hotsites/facebook.htm

27. © 2009 Jacob Richman Join Groups and Fan Pages Participate / Post Do not spam Stay within the topics Be civilized even when provoked Discussion Board Posting vs. Wall Posting

28. © 2009 Jacob Richman Create a Facebook Group Anyone can create and admin a group Groups are very useful for organizing support for a cause Search to see if a group already exists Determine if the group will be open or closed

29. © 2009 Jacob Richman Create a Facebook Group Members will see that you are the Admin Groups are directly connected to the people who administer them Admin can email up to 5,000 members You can not convert a Facebook group into a Fan Page

30. © 2009 Jacob Richman Create a Facebook Fan Page "Only the official representative of an artist, business, or brand may create a Facebook Page. The Page creator can then add other representatives to help them manage the Page. Each Page Admin will be able to build and edit their pages from their own accounts."

31. © 2009 Jacob Richman Create a Facebook Fan Page More than 8 million users become fans of Pages each day Members will not be able to see that you are the Admin You can restrict membership by certain ages and locations

32. © 2009 Jacob Richman Create a Facebook Fan Page Envision / plan how to get your first 100 members Set a username for your Fan Page (need over 100 fans) www.facebook.com/username/

33. © 2009 Jacob Richman Create a Facebook Fan Page Different Fan page layout / category options Choose the Page category carefully and wisely It is not possible to edit / change a Page category View existing fan pages similar to what you do / offer

34. © 2009 Jacob Richman Facebook Fan Page Examples www.facebook.com/IsraelConsulate www.facebook.com/JerusalemPost www.facebook.com/hotsites www.facebook.com/cjicoil Index: www.facebook.com/pages/

35. © 2009 Jacob Richman Create a Facebook Fan Page When a fan of your page takes action on it, their actions will appear on their own news feed Great publicity! Add applications (i.e. import RSS feed from blog and displays new posts) Admin gets Page statistics (insights)

36. © 2009 Jacob Richman

37. Facebook Fan Page Insights

38. © 2009 Jacob Richman Promote your Fan Page

39. © 2009 Jacob Richman Facebook Applications More than 350,000 active applications currently on Facebook Platform Directory of Applications and Recent Activity From Friends www.facebook.com/apps/directory.php Engage / update your fans on new features Review your statistics / insights

40. © 2009 Jacob Richman Facebook Applications Easier and cheaper to start from an existing website The Jewish Wisdom Database www.jewish-wisdom.com www.facebook.com/JewishWisdom Jewish Clipart Database www.j.co.il www.facebook.com/JewishStickers

41. © 2009 Jacob Richman

43. Points to Remember Long term time investment Your group or fan page members may not want to be active participants Do not abuse sending emails and updates Actively update your pages with new material

44. © 2009 Jacob Richman Points to Remember Stay focused on your Facebook goals Request feedback from your audience Follow-up on audience feedback Recruit new members from within Facebook and from the outside Track your Facebook statistics

45. © 2009 Jacob Richman Questions /comments: jrichman@jr.co.il Subject: Facebook Presentation www.jr.co.il www.facebook.com/jacobrichman

46. © 2009 Jacob Richman