Presentation on theme: "Facebook Training Our Purpose is To Help You… Develop a Marketing Plan"— Presentation transcript:
1Facebook Training Our Purpose is To Help You… Develop a Marketing Plan Generate Free LeadsDrive Traffic To Your WebsiteReach Your Target Market (this will help you find people that would want to buys gift baskets or start a gift basket business, this is so important to master).
2Why Facebook? Is Social Media a Fad? 600 million users are on Facebook. That is up 275 million from this time last year.Facebook is to social networking what Google is to search engines. It's the Power House. Facebook allows you to:Add people as friends and send messages.Network for FREE from the comfort of your homeTell your friends how you are doingJoin Networks set up by companies, schools, or people with similar interests.Is Social Media a Fad? No! Facebook is here to stay. Companies around the world are spending millions of dollars to learn how to effectively market and grow their business with social media. It’s a good idea to learn the basic now so in a few years you will be glad you build a great network!
3How to Set up A New Facebook Account Facebook for Beginners. Learn..How to Set up A New Facebook AccountSocial Media Etiquette (this will make or break you)What to Post on your WallHow to Choose Your Target Market How to Connect with PeopleHow to Set up a Fan PageWhat is a Facebook GroupHow to Post Ads on Facebook Marketplace For Free.How to Create An Event
4Step #1 CREATE A FACEBOOK ACCOUNT Create a Facebook Account Fill out the profile section informationHigh School, Employer & upload a pictureNote: Get a professional picture, its worth the investment.Under basic Information write something dynamic:Note: study profiles of people that are successful and model what they are doing. Your profile is the one page that other visitors will use to find out more about you or your services. You will want to put your website(s) on your list of sitesUpload photo’s of you with friends, business partners, (if you were promoted, post your promotion picture!)Once your page is set up, hide your friends listClick on “Account”, click “Privacy Setting”, click “View settings”, click “See your friend list” click “Only MeNOTE: Bookmark this site. Great site for “basic” questions about Facebook.
5Step #2 START UPDATING YOUR STATUS. WHAT'S ON YOUR MIND? What can you post?New Gift ArrivalsPost tips on what you learned (i.e. social media, marketing strategies/tips, blogging, online and offline advertising tips ) Post about what your passionate about. (i.e. gift ideas, recruiting, coaching, mind setting, leadership,).Books you likeTips of the dayInspirational quotesTo get great content visit: www.ezinearticles.com
6Ways to drive traffic to your page: On your Facebook profile, post your information in your profile under "website", this is what everyone sees once they click on your unique profile page. Occasionally update your status sharing your link for people to find more information about your business.please note we recommend doing this on very limited occasions Integrate other content that you create and share it in a status update. Every time you record a video or publish an article, post it on your Facebook status. But remember to make sure the content isn't spam my and has true value; always follow the 90/10 rule.ALWAYS FOLLOW:90% information/communicationAND10% marketing.
7In Social Media....You Develop Relationships, You Present, You Sell, You Grow.Three important tips to remember about social media.Advertising is very different in Facebook.* In regular advertising, it's very direct and very sales oriented. * In social media, people run away from that! Social media is about sharing: * Uploading photos, sharing information, or adding value of some kind.Don't expect massive results in the first 30 days.* it just isn't going to happen. Keep networking and it will grow. The best part is that it’s free to network and you can do it all from home!
8SOCIAL MEDIA ETTIQUETE This will make or break your social media experience!You Must Add Value (engage with members). Be authentic, transparent and provide information and be inspirational.Don’t Look at This Form of Marketing As A “Competition”. Look for where & how you can add the most value to the group!Avoid Blatant Self Promotion. You will only become attractive to the marketplace when you genuinely want toand do provide a valuable service. Be Professional. No venting or sharing personal information. (If you want to connect with folksthat way, then create two profiles, one for personal connections and one forprofessional connections.)
9STEP #3 CHOOSE YOUR TARGET MARKET: Identify the specific market and demographic you want to target.Who is Your Target Market?(get creative and think outside the box)For the gifts:Look at the categories in your store.Gardening - who would like gardening gift baskets?Infant Gift Baskets – who would like to purchase infant gift baskets?Sports Gift Baskets – who would like to purchase sports gift baskets?Military Gifts – who would like to send out military gifts?Candles – who would like to send out candles?
10STEP #3 CHOOSE YOUR TARGET MARKET: Identify the specific market and demographic you want to target.Who is Your Target Market?(get creative and think outside the box)For the opportunityWho would like to start a gift basket and flower business?Who would like to earn additional income . For example…(stay at home moms, entrepreneurs, women in a home business, small business owners, flower shops owners, people that love crafts).
11HOW DO YOU FIND YOUR TARGET MARKET? We are going to teach on how to find your target market thru joining relevant Facebook groups.Step #1. Go to your Facebook account. You will see a search function at the top of your Facebook profile. (indicated by the little magnifying glass)Type in the keywords you find relevant.
12Next, You Will Then See a List of Groups and Pages relevant To That Keyword: Facebook is a real bonanza for marketers, because users TELL YOU what they're interested in, through the keywords in their Profile description, the Groups they choose to join, the Pages they choose to "Like", even their posts on their profile wall!For example, if we doA search forMilitary, we seePages & groups ofPeople that selectedMilitary when theyCreated theirFacebook account.
13NEXT, Click on "groups" We recommend to always select “groups” because there will be many people in a “group”. Next, click a group that has the most members and then select “Request to Join”
14Some groups accept you immediately. NEXT, Click on "groups" Find a group that has the most members and then select “Request to Join”Some groups accept you immediately.Some groups have to approve you. If you are approved, you will receive an letting you know that you have been approved.
15Once you visit the group, Click on “Members” so you can view all the members. For example, “Military”. This group has 1,918 members! Note: You can connect with members them in two ways.
16STEP #4 CONNECT WITH PEOPLE You can connect two ways: 1st option: Simply add as friend. (with a personal message to increase the likelihood of them accepting). Or…2nd option: Send them a message and ask them to add you as friend.We suggest to do a combination of both. Why? Because if you are just adding people as friends, Facebook won’t like that and can freeze your account.You goal is to Reach out to 10 new people per day.
171st option: ADD AS FRIEND: Everyday go into some of these groups and invite 5 new friends from these target Face Groups, to your relevant Facebook account. (Do not go overboard with friends request). Adding over 5 friends a day can freeze your account.For example, let’s click on of the member’s name i.e. (Curt Tetrault)…. Click on his name and view the next page.
182nd option: Send them a message and ask them to add you as friend. What message do you send?Suggestion: “Hey Curt, my name is _____, and I really like your website/page. Looking forward to connecting with you. (If you can share specifically what you like about their website or what they posted on their wall, let them know!) Always Be yourself, be authentic. ALWAYS personalize it!(type the message and hit “send”. The person or people to whom you sent the message will be notified by or the next time they log in. We haven’t noticed that Facebook keeps track of ratios of ‘SENDING MESSAGES” TO PEOPLE. Keep in mind that Facebook Rules are always changing so read their rules.More information about sending messages visit:
19Play It Safe With Facebook Facebook limits the number of friends you can add per day.This number is limited to how many requests are accepted.We recommend to send no more than three –five friend requests until you get accepted. Each “friend accept” allows you three more requests. This is why we suggest to do a combination of both. Adding friend requests and sending messages.NOTE: We haven’t notice that Facebook keeps track of ratios of ‘SENDING MESSAGES” TO PEOPLE. Keep in mind that Facebook Rules are always changing so read their rules.
20YOUR GOAL: MESSAGE RULES: 3-5 messages per day lifestyle / or adding value3-5 interactions per day likes/comments (just 3-5 quick comments what others posted). If you like what they posted but can’t think of anything to say…simple hit the “like” button on the comments. The more you do this, the easier it gets..have fun and be yourself.It’s like having a 2 way conversation. You can’t just be posting and posting messages. You have to interact with people. It’s like when your sitting next to someone and all they do is talk about themselves! Going for the hard sell..won’t sell. Be creative with your post / use different headings and contentWhen you receive a friend request. Go and read their wall. Be picky!Reach out to 10 new people per day CONSISTENTLY.Soon you will see that you will get friends request.Facebook limits you to 5,000 friends so be picky (look at their photo, read their wall). Be choosy.. Look for: Good Photo?Open and friendly?Do you like their posts? Follow your intuition. We don’t spend a lot of time reading everything. Take a few minutes to read their wall. If you like what you see, then we invite them as a friend.
21Sharing The Opportunity On Facebook Pages You have the ability to put your ad, your company information in front of tens of thousands of people in your target market every single day for FREE.1. Login to you Facebook account. 2. Locate the search bar and do a search for Facebook pages that may have the target market you are trying to reach.3. Select the first page that has the most "likes". In this example, we selected ENTREPRENEURSHIP that came up since it has 46,213 people that like that page.4. Select “Like” page.5. Share your ad: Our company helps entrepreneurs start their own gifting business, no large overheads, no employees. Earn residual, daily pay and bonuses available.6. You've just placed an ad that will run across over 46,213 news feeds.IMPORTANT: Read the “info” tab or simply post and find out if posting is allowed. Some pages are moderated and if they don’t allowing posting about your business, they will remove it.
22FACEBOOK BUSINESS PAGES (FAN PAGES) Why set one up?WATCH VIDEO: DIFFERENCE BETWEEN FAN PAGE AND A REGULAR FACEBOOK ACCOUNT:You can have unlimited fans on your fan page. It's free and simple to set up.You can capture s addresses when you place an opt-in boxFacebook Business page is search engine index (standard Facebook isn’t). So, you can get MORE free traffic thanks to Google. You can Customize Your Business Page, (more info about your biz, your services, your opportunity). Fan Pages can become viral.
23Setting Up Your Own Business Page Step #1 Visit: Choose from:1- Local Business 2- Brand 3- Product 4- Organization 5- Artist, Band or Public FigureName your page. (Create a username that is your nitch market)USE KEYWORDSBeautiful Gift Baskets IdeasWork at Home OpportunitiesNOTE: The name you choose cannot be changed. To shorten your url for your business page visit: WWW.FACEBOOK.COM/USERNAME/Check the box that says you are the official representative, and then click the "Create Official Page" button.You will be redirected to your new Official Facebook page.
24Facebook PageSimply fill out the 4 steps to get started!
25Sample Business Page Sample of Business Page. Notice that the business page now has “ LIKE” button.
26FREE invitation to company training call Your goal is to get "LIKES“, Why?When people hit the like button, it will show up on all their friends walls! This is other people promoting your page.It’s like FREE advertising and it can grow your pages to having tens of thousands of fans quickly!This means more exposure, more traffic, more leads and more income.How do you get them to like your page?Think about what you can offer. * Gift Basket DrawingFREE invitation to company training callThings To Remember…Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.
27Ways to Promote Your Facebook Business Page Watch VideoHow to Grow and Engage Facebook Fans1. Post 4 updates a day on your Facebook page wall. This way people will like you and your Facebook Pages, and will click “Like”.The more you post on your Facebook Page Wall, the faster it will grow. 2. Suggest to Friends. Go to your business page and share with everyone. Click on "SUGGEST TO FRIENDS"
283. Embed Widgets on your website/blog http://developers. facebook 3. Embed Widgets on your website/blog http://developers.facebook.com/plugins This will put a "like" on your website/blog.
29More Ways To Promote Your Facebook Business Page Invite all your current leads enticing them with gift basket drawing.Add your business page to your signature line.Take photos of your friends. Then Get friends to TAG photo’s – message will show up on their walls & newsfeeds.Upload videos from YouTube. Extremely powerful.Place Facebook Ads (paid per click – optional)If your doing a presentation, webinar invite them to join your fan page.Every piece of print media (business cards, drop cards, flyers, signs should have your business page url.)
30Facebook Group Why set up a Facebook Group? Facebook has thousands of groups and the average user is involved with at least 8 groups.Groups are one of the simplest ways to do viral marketing on Facebook. Anybody that joins your group will see that you are the creator of that group and add you as a friend. If your members are excited about your group, they will tell their friends and it can grow really quickly.Your group name will usually appear on your members’ personal profile pages until they leave the group. You can posts to your group. When a post is made, members are notified on Facebook and by , and they can respond with comments. Once you build a rapport with your members. With the proper time and relationship building -- will most likely end up as a member or a business partner.
311st Step: Create a Facebook group: http://www.facebook.com/groups/ 2nd Step: Name the group: Select a name that is specific to our industry. ie. Gift Baskets, Gift Baskets and Flowers, Home business opportunity, etc. etc.(keep google keywords in mind).3rd step: Choose friends to add to your group.4th Step : Start sharing photos, videos, tips, resources, gift basket ideas or how to grow your gift basket business. Note: A group won’t grow if it’s all about you. Bring value to the group so others will refer your group.
32Facebook MarketplaceMarketplace is Facebook’s classifieds listing service. You can post a for-sale ad or want ad for free.Step #1 Go to your Facebook account and login (you must be logged in to your Facebook account).Step #2 On Your Browser type: www.facebook.com/marketplaceStep#3 On the right hand side click on POST.
33Post A Listing Fill out the form Categories for opportunity: Business Opportunity/Work at HomeCategories for gits: Coupon & OffersPost A Listing
34IMPORTANT RULES REGARDING FACEBOOK MARKET PLACE 1. You can only post 5 free ads a month. You can purchase additional ads thru Oddle. Silver 1-4 listings $49 / month 2. Your ads will stay online for 30 days. 3. When you get ready to post(you don’t want your ad to appear on your friends wall).Select” Select “do not post on my wall”.If you accidently selected “post on my wall”, you can login to your facebook account and remove the post from your wall.4. Be creative with your post. Use different headings, photos, content.5. Promote your ad daily Login to your facebook account everyday and select "my listing" Then select: PROMOTE TO THE TOPIt takes a few minutes to repost.Gold 5-20 listings $199 / month
35Create an EventFacebook Events is a free application developed by Facebook that anyone can use to promote :Marketing eventsCompany milestonesWebinarsGrand openings1. Log in to the Facebook home page 2. Select "Events" from the navigation menu.
37Social Media TIPS To Succeed: 1. Be consistent with your activity.Consistency is critical to your success.2. Study the techniques & strategiesGet a game plan and stick with it.3. Have fun! Looking for prospects from the comfort of your home and these strategies are FREE! Learn to LOVE marketing.4. Commit To Growing Your Network Link, find friends, and start building your following. It’s not enough to have a presence on a social networking site. You must connect and on most sites that means inviting friends to connect with you and following others.
38Social Media TIPS To Succeed: 5. Update Frequently (NO MORE THAN 20 MINUTES A DAY) Like any other marketing tool, in order for it to be effective, it’s important to update and participate regularly. Part of building a community is being involved in it. If you’re gone for any length of time, people easily forget about you – sad but true. 6. Remember The 90/10 RuleMarketing yourself 24/7 is tiresome and a turnoff. Social networking is about providing value, not a sales pitch. Keep the old 90/10 rule in mind when networking - 90% information / communicationand10% marketing