1. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! Interview Series Strategy - Class #1 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! Interview Series Strategy - Class #1 Stephen and Kerry Beck

2. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Class Page http://www.familyebiz.com/interview-series – Schedule – Email templates – Web page templates – Class Notes – Class recordings

3. Introduction The Process Why It Works Why Big Players will Cooperate Our Results

4. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved 6 Step Formula To Success 1.Pick a ______________ 2.Identify the __________in that topic 3.Interview the ones with ______ email lists 4.Ask them to send their people to your web page to listen to the interviews for _____ …for a _______________! 5._____ the recordings as a package 6.Have a product to sell _________the free interviews are over

5. Day 3 Free Interview #3 LISTEN Recordings BUY How The Strategy Works “Expert Series” Expert 1 Expert 2 Expert 3 Expert 4 Free Interviews Name _______ Email _______ Day 2 Free Interview #2 LISTEN Recordings BUY Day 1 Free Interview #1 LISTEN Recordings BUY Expert 1 Expert 2 Expert 3 Expert 4

6. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why This Works People in your niche want to ________________________ __________________in your industry or niche The Big Players in your niche will want to send all of their people to your registration page to listen to the _________________ – We will explain why in a minute

7. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why This Works When people register to listen to the free interviews, they ____________________________ – You have just created a list of ___________________ – If you take care of these potential customers, they will stay with you __________! (Take care of the __________ and they will take care of __________!) – From now __________, you can market __________that you feel would be useful to them _________________________________ _______________________________. – You now have a __________________your other products to – You now have __________ with other ____________________

8. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why This Works The free interviews are only available for a __________of time …and there are _________________! Many people will _________________________to all the free interviews, so they will want to _________________ Other people will want to listen to these interviews again and would love _______________________________to follow along, so they will want to buy the recordings

9. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why This Works Both the people that _________________________ and the ____________________ are ready to hear about your next product

10. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recap of Why This Works You are _________________________ through the efforts of the Big Players (they have already done the heavy lifting) You are ________________________by selling the recordings You are _______________________that you can sell over and over You are __________________________________that will last a lifetime You are _____________________________of product owners

11. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved But Why Would Big Players Cooperate? ___________________ _______________to their list – Big Players are always looking for good content to give away and they get tired of creating it themselves – The free interviews are the perfect answer! Exposure to the other ___________________ Exposure to __________________

12. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved But Why Would Big Players Cooperate? Puts them on the __________as the other Big Players that are being interviewed – So you want to get ________________________________ – This works especially well _____________________ – Of course, __________ should be included too! Makes them ________________from recording sales – They will get half of each recording package that is sold using their affiliate link Doesn’t require ______________on their part (This is HUGE!)

13. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Results Of The Interview Series Strategy Kerry added over __________ email subscribers to one list...in less than a week! Stephen added over __________ email subscribers to a completely...in less than a week! We generated __________in sales of the recordings We created __________ that we can now sell over and over (do the work __________, reap the rewards __________!) We created __________that will last forever I have never seen this strategy fail! It works __________!

14. Getting The Big Players Choose A Topic Choose The Big Players Asking The Big Players Interviewing The Big Players

15. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Choose A Topic We assume you already have a __________ – if not, now is the perfect time to find one! Choose topic that most people in your niche are __________ Examples: – Internet Marketing: __________ – Parenting: __________ – Real Estate: __________ – Relationships: __________ – ___________________________ (look under article categories)

16. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Choosing Your Experts Don’t be __________! Create a __________ Start with the __________ – Who are the __________in your niche? – Who are __________________in your niche? – Who have you ________________from in your niche? – Who are your __________? – Who is ___________________in your niche? – Who are the _________________in your niche? (check Amazon) – Who owns the ____________________________________ in your niche?

17. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Choosing Your Experts Who is selling in __________ in your niche? Who are the top authors in __________? Who appears on the ___________________for your keyword? Who is _________________________for your keyword? Who is _______________________________in your niche?

18. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Choosing Your Experts Once you have written down a whole list of experts, start ____________________ #1 criteria – ___________________________________ – Look for an _________________________________________ Try to include at least _______________________ – This will help __________ other Experts – This will help ______________________for your free interviews

19. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved How To Get Contact Information For Your Experts Check their ____________________________ – Many Big Players have __________________________ – Check out their _______________________ – Check out their ___________________ Type their name ______________________into Google Look up __________________________________ – http://whois.domaintools.com/ http://whois.domaintools.com/ Look them up in ______________________

20. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Before Approaching Big Players 1._______________________ email (template) 2._______________________ web page (template) 3.Free ___________________ 4.Free _________________ software (so you are not playing email/phone tag) 5._______________________ (so Big Players can get credit)

21. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Free Conference Line http://www.freeconferencecall.com/signin.asp You will receive this email Copy/paste “Conference Dial-in Number” in the scheduling software message Copy/paste “Participant Access Code” in the scheduling software message The recording instructions are found here

22. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Scheduling Software http://www.timetrade.com/Default.aspx 30 day free trial, then $29.95 per year You should be able to schedule all your speakers within 30 days! Sample “welcome message” is in the email templates that I’ve given you

23. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Affiliate Program What is an affiliate program? And why do you need one? – You give an ________________to your expert – If a sale results, ____________________ – We normally pay our experts ________________refund date – We normally pay our experts _____________________ – An affiliate program is the only ______________________ There are literally ____________________________

24. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Affiliate Program ___________________________ http://www.familyebiz.com/1shoppingcart – Shopping cart, Autoresponder and Affiliate Program all in one! – $99/month – You will need a __________and a __________ – Everything “talks” to one another seemlessly – __________ to add affiliates “on the fly” – __________are easy

25. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Affiliate Program ______________________ http://www.familyebiz.com/paydotcom – Shopping cart and Affiliate Program! – __________ – Works with __________ - no merchant account/payment gateway – You will need a _____________________and you will need a way to add buyers to an owners list – Affiliates must __________

26. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Affiliate Program __________ http://www.familyebiz.com/clickbank – Shopping cart and Affiliate Program! – Free – Works with __________________- no merchant account/payment gateway needed – You will need a __________________and you will need a way to add buyers to an owners list – Affiliates must add themselves – ClickBank must __________________ – __________ are difficult – __________ can be a hassle

27. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved “Invitation To Speak” Email So we need these three things before we send out our “Invitation To Speak” email – __________________________

28. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Speaker Invitation Web Page Obviously, you need a __________and a web hosting account to have a web page You can customize the __________ in a free HTML editor called Kompozer You can upload your web pages to your web hosting account using a free FTP program called __________ You do not have to have a separate domain name if you create a __________ Ex: www.familyebiz.com/interviews/page.htmlwww.familyebiz.com/interviews/page.html