2Main Points Credit Card: How Credit Card Transaction process works? How to Accept credit card payment to your E-Business?What is Merchant account and Where would an e-business go to obtain it?What does Payment gateway do and Where would an e-business go to obtain it?What are the features to consider when choosing a payment gateway?What are the strategies an e-business owner should consider to help prevent credit card fraud?Paypal:What is PaypalHow paypal linksWhy and why not PaypalPaypal express checkoutHow Paypal transaction work
3IntroductionFor online merchants, the acceptance and growth of e-commerce have simplified the process of credit card use.The e-business owner must have a good understanding of how credit card purchases work.If so, it is time to add credit card function to the web.Demo of online purchaseRefer to Ch6 page 165 in your book
4How credit card payment works 1. A customer goes shopping on a web site and puts products into a virtual shopping cart.When customers are ready to check out, the shopping cart starts the process of computing the sale.2. The customer pays the product by using a credit card. The shopping cart program should provide an online form for the customer to complete, including:Personal informationShipping detailsA credit card numberAn expiration date... etc
5Cont.3. The web site sends that credit card information to a payment gateway.The gateway is a virtual gate through which information is transmitted, or passed, between the web site and a credit card processing site (payment processor).4. The payment gateway sends the customer’s credit card information to a payment processor ( customer’s bank) to verifies it.The processor’s job is to talk with the company or bank that issues the credit card.The processor ensures that the card is valid and has sufficient credit to pay the product.
6Cont.5. The payment processor sends a credit decision back to the payment gateway.The decision include the customer approval or denial for the purchase.6. The payment gateway passes along the approval decision to the shopping cart and finalizes the shopping transaction.The customer receive approval message on the webThe customer is provided a receipt and invitation againStep 2-6 take only a few seconds, and the customer purchase is complete
7Cont.7. The payment processor sends the money to the e-business’s bank account ( Merchant account)Merchant account is specialized bank account that allows a business to accept credit card.
8Accepting Credit Card To accept credit card you must set up: What you need to accept credit card payment in your e-business website?To accept credit card you must set up:Merchant AccountPayment Gateway
91. Merchant AccountMerchant account is a specialized bank account that allows a business to accept credit card payments.Merchant account Types:Card present (e.g. POS)Card not present (fees higher)
101. Merchant Account How to be obtained? Bank Most banks now offer e-commerce merchant services as part of their standard small-business service package.Banks often have a more rigid approval process for online business because they are still considered high-risk ventureFees for credit card merchant:Application, Set up, Statement, Transaction...etc
11Cont.Online services represent another option for finding merchant account.Companies that offer shopping cart program are now accessing you to multiple companion services that set up merchant account.
122. Payment GatewayAfter gaining approval to accept credit card, an e-business’s next action is to choose a payment gateway.The payment gateway is an e-commerce service provider that communicates with:the credit card companies (payment processor),merchant bank,and the website.Why payment gateway is important?No face-to-face
13Cont. How to obtained payment gateway? Merchant account provider might already have a designated payment gatewayIt indicated that a relationship is already established.Alternatively, Merchant bank might have partnership set up with several gateways.Refer to better-known payment gateways in your book Ch6 page 169
14Payment Gateway features Look for a payment gateway that meets the following criteria:1. DiverseA gateway needs to work with all major credit cards, including MasterCad, Visa, and American Express2. CompatibleA gateway integrates with a web site’s shopping cart softwareSome programming might be required to get the gateway communicate with the web site
15Cont. 3. Pays in a timely manner Choose a gateway that deposit money within a few days.4. SupportiveA gateway should have customer service support available any time of the day or night5. AccessibleClients should be able to view the status of their web site’s transaction in an online report6. Connection to Merchant bank
16Strategies to prevent credit card fraud Strategies for preventing credit card fraud:1. Post an anti-fraud policy that warns fraudulent that systems are in place to monitor all transaction2. Ask customers for enough information to verify the validity of a card (demo)3. Be aware of customers that use addresses from free services such as Hotmail and Yahoo.Such addresses are simple to obtain under a false nameTracing these addresses can lead you to nothing
17Cont. 4. Ask customers for shipping and billing address. This can assist credit card issuers when tracking down fraudulent activity5. Use a phone call or to contact the customer to confirm the authenticity of an order6. Be cautious of international orders, and send products via a national shipping company that offers tracking on every package sent.
19PaypalPayPal is an Internet business which allows the transfer of money between users and merchants.Founded in December 1998 by Peter Thiel and Max Levchin in Silicon Valley, California.In October 2002 PayPal was acquired by eBay.
20How PayPal links Links to a credit card and/or a bank account Transfer money from the credit card or bank account into their PayPal account.Pay for goods with your PayPal balance.The specified dollar amount is then transferred from the buyer's PayPal account into the seller's PayPal account.
21Why PayPal (from Buyer) Merchant won't receive sensitive financial information like your credit card or bank account number. This way, you don't have to worry about paying people you don't know.FreeThey can send money also using address
22Why PayPal (from Seller) Easy and cheap to use.No need for a merchant accountNo need gatewayTime to market. (can set up a PayPal account to accept payments in minutes).Offers user another payment option. 25 million people have PayPal accounts.In the future PayPal looks to expand to more countriesNo monthly or setup fees
27PayPal Express Checkout PayPal’s Express Checkout lets your customers pay quickly and conveniently.With PayPal Express Checkout, your customers get the fastest, most streamlined PayPal checkout experience.Your customers select items to purchase and proceed to check out. When your customers choose to pay with PayPal, they are securely transferred to PayPal.Your customers also have the option of using your existing checkout for credit card payments.
28How PayPal Transaction Work With PayPal Express Checkout, customers who choose to pay with PayPal are sent to secure PayPal pages to approve using PayPal to pay. The PayPal-hosted pages can be customized to match the look and feel of merchant website.Once customers approve the use of PayPal, they are automatically returned to merchant website to complete their order and pay. PayPal accepts, authorizes, and processes the payment instantaneously.Once the payment is successfully processed, the funds are deposited directly into PayPal e-business account and can be withdrawn or transferred to merchant bank account easily.