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© 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Customer e-Newsletter Exclusively for Usborne Books & More Consultants.

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Presentation on theme: "© 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Customer e-Newsletter Exclusively for Usborne Books & More Consultants."— Presentation transcript:

1 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Customer e-Newsletter Exclusively for Usborne Books & More Consultants The definitive e-Communication solution for promoting Usborne Books & More to customers and prospects, helping to boost your business and lifetime customer value Brought to you by:

2 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Party Pulse allows you to automatically send personalized, professional s to your customers and prospects on a monthly basis. Benefits of Sending to Customers Significantly increase your business & earning potential. Uniquely designed to help you keep in touch with Customers and Prospects Keep customers informed about monthly specials and what’s going on at UB&M. Receive timely, detailed reports to add more customers to your database, host more parties, increase sales and recruit more Consultants. Strengthen customer relationships

3 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consistently stay in touch with customers and prospects, no matter how big your network is! Designed, written and produced by UB&M, so you don’t have to do all the work! Automatically sent to the addresses in your Consultant Portal database on your behalf each month. Each issue is customized with your personal photo, message, and contact information including links to your personal UB&M website.

4 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Warm Call Reports Nothing is more important than knowing your Customers! Receive 3 Warm Call Reports via after each e-Newsletter is launched, providing complete insight into the Customer and Prospect network. Learn how Customers and Prospects interact with the e-Newsletter and what they are interested in. Know who to call and what to talk about!

5 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Activity summary Call Targeting Sample Call Script Use your Warm Call Report every month to build your business with more sales, parties and recruits. When you see that a subscriber viewed the host promotion article for example, you might call them and say "Did you get my newsletter this month? I thought of you because we have some great host specials that might interest you. What are your thoughts about scheduling a party? I have next Friday or the following Tuesday available." Or, when you see that a subscriber viewed an article targeting the business opportunity, you might call and say something like "You'd be great at what I do. Have you given any more thought to giving this business a try?" What’s In a Warm Call Report

6 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY How to Use Warm Call Reports Use your Warm Call Report every month to build your business with more sales, parties, and recruits. When you see that a subscriber viewed the Hostess promotion, you might call them and say: When you see that a subscriber viewed an article targeting the Usborne Books & More Opportunity, you should call and say something like: “Did you receive my preferred customer e-Newsletter this month? I thought of you because we have some great Host specials that I thought might interest you. What are your thoughts about scheduling an Usborne Books & More party? I have next Friday or the following Tuesday still available. Which date works best for you?" “I’ve been thinking about you. You'd be great at what I do. I have some thoughts I’d like to share with you. Would you like to meet for coffee tomorrow?” Or “Have you given any more thought to giving this business a try? You'd be great at what I do."

7 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Proven Results An analysis of a four-month period with one direct selling company, across a wide range of Consultants, which compared Consultants who used the e-Newsletter to those who do not, yielded the following results: –1.5 to 2 times greater average total sales volume –1.5 to 2 times more parties held on average –2 to 3 times higher average online sales volume –2 to 3 times more recruits signed on average

8 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Proven Results: New Recruits An analysis of a year long study which compared New Recruits using the e-Newsletter to active consultants who do not, yielded the following results: –New Recruits engaged in the program outperform those that are not by 2.5X in their first 30 days. –New Recruits engaged in the program continue to outperform those that are not by 2X after their 90-day quick start period – even outperforming active consultants not engaged in the program. –New Recruits engaged in the program for 90+ days delivered an average 58% increase in more parties.

9 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY e-Newsletter Example Consultant Personal Photo Consultant Personal Message and Picture builds and strengthens relationships Tell a Friend promotes sharing! Consultant Name, Phone #, & Personal Website Actionable Content: Customer and Hostess Specials, Business Opportunity and Lifestyle Content Social Media enabled promotes viral sharing! (987)

10 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Social Media: Sharing Share With A Friend and Social Media Encourages Network Growth from Consultants, Customers and Prospects Thought you all might enjoy this book. And the Hostess Specials are great too. I’m going to have a party – who’s coming?

11 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Social Media: Gets Results Resulted in over $100 order

12 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consultant e-Newsletter Portal Login Login to your personal e-Newsletter Portal via the Internet

13 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consultant e-Newsletter Portal Dashboard High level overview of Consultant individual account details with quick links to the most important tasks

14 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consultant e-Newsletter Subscriber Management Simply upload your customer and prospect addresses and we’ll take care of sending your newsletter! You can manage your list at any time.

15 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consultant e-Newsletter Easily Personalize Your e-Newsletter A default image and message will be provided by corporate if you choose not to include your own. Add Personal Message and Photo (you can easily resize your photos for free using Use your personal message to engage your customers in your business, for example: include your remaining dates available for parties in the next few weeks, announce an Open House or upcoming Customer Appreciation event, or communicate additional incentives you might offer to build your business. Consultant Personal Image and Message Corporate Default Image and Message

16 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consultant e-Newsletter e-Newsletter Tab You can view the most current published e-Newsletter from your Portal!

17 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consultant e-Newsletter Warm Call Report Warm Call Reports are automatically ed to participating Consultants days 1, 3 and 7 following your e-Newsletter send. You can always access the current Warm Call Report from your Portal!

18 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consultant Testimonial "What an incredible tool to have when returning those phone calls to actually be able to know what they want. It's like …ESP! It’s an absolutely INDISPENSABLE tool that EVERY Consultant NEEDS, that will enhance our businesses SO MUCH. I know it will be a permanent part of my business. It is just too good a tool to not use!"

19 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Consultants Love Customer e-Newsletters e-Newsletter is turnkey—simply provide your photo, personal message, address with contact information for each person in your network. Monthly e-Newsletters are sent automatically on your behalf. Consistent contact every month—even if you don’t have time to contact everyone in your network, the e-Newsletter keeps you connected with a personal touch. Focuses the calling—often with limited time for phone outreach, you can now focus your calling on people highlighted in the warm call report— those showing an interest in hosting an event, in a specific product, or in the business opportunity—the most promising opportunities. Professional Business Building Tools—show corporate commitment to Consultant’s success

20 © 2011 IMN. All rights reserved. – CONFIDENTIAL FOR USBORNE BOOKS & MORE INTERNAL USE ONLY Bring more to your business! More Consultants… More Hostesses… More Parties… More Guests… More Sales… More Income… With the Usborne Books & More Customer e-Newsletter One more Anything Pays for Itself


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