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Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing How Companies Track You.

Published byNathan Beasley Modified over 8 years ago

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Presentation on theme: "Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing How Companies Track You."— Presentation transcript:

1 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing How Companies Track You

2 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 2 Agenda Introductions Email Tracking Web Tracking Offline Tracking

3 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 3 Email Tracking Track Messages Opened Links Clicked Conversion to Purchase Valid Email Address When you open (time of day) Where you open (geographic)

4 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 4 Email Samples

5 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 5 Email Samples

6 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 6 Web Tracking Cookies Session Cookies Persistent Cookies 1 st Party Cookies 3 rd Party Cookies

7 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 7 Web Tracking Username & Password Login info Geographic Information Time, Date Facial Recognition Gender “Guessing”

8 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 8 eCommerce Conversion Tracking Conversion Tracking:  Code placed on order success page, contact form success page.  Allows you to know what CPC keywords resulted in a Conversion. You Can Only Control What You Can Measure

9 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 9 Offline Tracking Cooperative Databases Everyone adds to the pool Everyone can take from the pool Age, Income, Home, Marital Categories: White wine, import car Beer & Nascar

10 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 10 Offline  Online Tracking Promo Codes Personalized URLs Coupon Codes QR Codes

11 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 11 Search for “ Car Stereos ”

12 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 12 Confusing… No Car Stereos!

13 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 13 Search: build ipad app Boulder CO

14 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 14 Personalized Search Result

15 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 15 Want A Real Person?

16 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 16 Works for Other Terms, Too.

17 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 17 Personalization On Form

18 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 18 “ Personalized ” Success Page

19 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 19 Quick Conversion Stats Campaign Result: 35% Increase in Conversions for Personalized Search Pages

20 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 20 How Search Personalization Works  Website “Reads” inbound Search Terms  Uses terms to Personalize Page  Mail Merge  Rules-based System

21 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 21 Postcard - Front

22 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 22 Postcard – Personalized URL Dear Jeff, P.S. To sign up / more info, visit: www.AdventureRabbi.org/Jeff.Finkelstein Jeff Finkelstein 2990 Vassar Drive Boulder, CO 80305 P.S. To sign up / more info, visit: www.AdventureRabbi.org/Jeff.Finkelstein

23 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 23 Website – Personalized URL

24 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 24 Pre-Filled Contact Me Now

25 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 25 Pre-Filled Registration Page

26 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 26 How a pURL Works  User Enters pURL into Browser  System “reads” information from browser  System goes to database, retrieves info, creates personalized page.

27 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 27 Quick Conversion Stats pURL Success Statistic: 22% Increase in Registrations for Personalized Landing Page vs. non-personalized

28 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 28 Personalized Email Campaign Regular Website:

29 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 29 Welcome, Jeff Finkelstein!

30 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 30 First, Last, Email Pre-Filled Regular Website:

31 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 31 How Email Personalization Works  User Clicks On Link in Email message.  System “reads” information during link redirect.  System sets cookie; values of first, last, email can be read by site.

32 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 32 Quick Conversion Stats Email  Web Personalization: DiscountDecorating.com had 18% increase in orders vs. non- personalized site.

33 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 33 Customer Paradigm ’ s Approach (Talking to existing customers) Retain  Email Marketing  pURL / Direct Mail  Search Engine Optimization  Search Engine Marketing  pURL / Direct Mail  Trade Show Marketing  Viral / Microsites Acquire (Get new customers)  Design  Content Mgmt  Calendar / Events  eCommerce + more  iPhone / iPad Apps Interact (Interact via the web)

34 Copyright © 2013 Customer Paradigm, All Rights Reserved.Web Marketing 34 Questions? Contact: Jeff Finkelstein 303.473.4400 http://www.CustomerParadigm.com/ Questions? Web & Email Marketing Print Design

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