1. The Year in SEO, Marketing, and Moz - Rand Fishkin, CEO & Co-founder

2. 5 Big Trends in Web Marketing

3. 3 #1: Web Marketing is Becoming Brand Dominated

4. Google’s Preference for Brands is Everywhere

6. User Behavior is Biased by Branding, Too. The domain name (in green) is a big part of how searchers choose what to click.

7. This Holds True on Twitter, Amazon, & Everywhere Else

8. 8 Become a Brand People Know, Trust, and Share. Want to Win on the Web?

9. 9 #2: A More Crowded, Competitive Marketing Field

10. Dramatic Growth Among Web Marketing Practices

11. +13,656 (in the last 21 days) +63,468 (in the last 21 days)

12. Even Historically Underserved Markets Are Growing Rapidly

13. Fewer Short-Term Tactics that Work at Scale

14. One of my favorite SERPs of the last few years

15. Success with New Sites is Harder than Ever Before

16. A Multi-Discipline Approach is More Critical Than Ever I have to put aside my personal biases & preferences to recognize that these channels work together, or they don’t work at all.

17. 17 #3: Social is Fragmenting. Search Isn’t.

18. Social Media Networks at Scale (25mm+ monthly active users) 343mm 1.1B+ 250mm 225mm 33mm 25mm 70mm 517mm 170mm 48mm 50mm 87mm 130mm 25mm 1B

19. Google Has 90%+ Market Share Worldwide

20. And 80% of Searches in the US

21. Even Massive Privacy Concerns Haven’t Shifted Market Share

22. 22 #4: A Concerning Rise in Data Hoarding

23. Keyword Data

25. Referral Data Far too many referral sources are now hiding in this number

26. Reader Data

27. Social Data

28. Are we seeing the end of the “open & free” Internet?

29. Or perhaps it simply falls to us to fix this problem…

34. 34 #5: Multi-Device Marketing is Now

35. The Smartphone is Taking Over

36. Tablet Adoption is 34% in the US

37. Yet, Desktop’s Not Going Anywhere

38. And Apps Aren’t Eating Away at Web Use, They’re Merely Becoming Their Own Channel

39. News from the Mozplex

40. 40 We’ve Grown to 130 Mozzers!

41. 41 Our Newest Office: Mozlandia

42. 42 Our Newest Office: Mozlandia

43. 43 Our Newest Office: Mozlandia

44. 44 We Said Goodbye to SEOmoz

45. 45 Our Software Made Huge Steps Forward

46. 46 Launched Fresh Web Explorer

47. 47 Launched Social Authority

48. 48 Launched Just Discovered Links

49. 49 Upgraded Keyword Difficulty

50. 50 Upgraded Rank Tracker

51. 51 Upgraded Mozscape API

52. 52 Upgraded Mozbar

53. 53 Upgraded Open Site Explorer

54. 54 Faster-than-Ever Mozscape Updates

55. 55 Launched Moz Analytics in Private Beta

56. 56 Access to Moz Analytics for Mozcon Attendees

57. Our Biggest, Best Mozcon Yet!

58. 58 An Incredible, New Venue

59. 59 1,200+ Passionate Marketers

60. 60 A New Place to Party

61. 61 36 Remarkable Speakers

62. 62 Shocking Turns of Events!

63. 63 Huge Thanks to Erica & Charlene

64. Have a Great Mozcon!