1. www.abacus-software.com Francisco Samuel – Internet Consultant

2. Francisco Samuel BS Computer Science SMU - 1987 Torch Photographer www.abacus-software.com

3. eCommerce Conference 2011 S earch E ngine O ptimization

4. www.abacus-software.com Mount Washington

5. www.abacus-software.com YAHOO! Yet Another Hierarchical Officious Oracle Founded by Jerry Yang & David Filo Based on categories and sub-categories An exercise in sleep deprivation Results were keyword driven

6. www.abacus-software.com Keywords

7. www.abacus-software.com Gaming Search Engine

8. www.abacus-software.com Gaming Search Engine

9. www.abacus-software.com Search Engine Results Page – SERP

10. www.abacus-software.com Google Larry Page, Sergey Brin Research project at Stanford University Carl Page, Ph.D. CS 1965, a “pioneer in CS and AI“ Brin’s, born in Russia, his father and grandfather were mathmaticians

11. www.abacus-software.com Page Rank Algorithm – PR

12. www.abacus-software.com Page Rank

13. www.abacus-software.com Links

14. www.abacus-software.com Links

15. www.abacus-software.com Page Rank – PR

16. www.abacus-software.com Search Engine Results Page – SERP

17. www.abacus-software.com Google SEO Starter Guide

18. www.abacus-software.com Google Webmaster Guide Good product / service Good content / Information architecture Titles / Keywords Site structure / Navigation Anchor text / Image optimization Header tags robots.txt / sitemap.xml

19. www.abacus-software.com Marketing Keyword research Market research Know your audience Know your product / service Study your competition Develop a strategy / Plan Chase the ‘long tail’, not the head

20. www.abacus-software.com Google Webmaster Tools

21. www.abacus-software.com Google Keyword Analysis

22. www.abacus-software.com Google Analytics

23. www.abacus-software.com Circle of Trust

24. www.abacus-software.com Circle of Trust Matt Cutts I'm the head of the webspam team at Google.

25. www.abacus-software.com Circle of Trust Matt Cutts Creator/Developer of Webmaster Tools at Google. Vanessa Fox

26. www.abacus-software.com Circle of Trust Matt Cutts SEO Program Manager for Yahoo Vanessa Fox Lara Lippay

27. www.abacus-software.com Circle of Trust Matt Cutts Search Quality Analyst @ Google... A Portuguese guy Tweeting about Google, SEO, Search & random stuff. I also blog in PT and EN... Yes I'm a Webspam assassin :) Vanessa Fox Lara Lippay Pedro Dias

28. www.abacus-software.com Circle of Trust Matt Cutts CEO & Co-Founder, SEOmoz Vanessa Fox Lara Lippay Pedro Dias Rand Fishkin

29. www.abacus-software.com Circle of Trust Matt Cutts Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. Vanessa Fox Lara Lippay Pedro Dias Rand Fishkin Google webmaster tools

30. www.abacus-software.com Validation

31. www.abacus-software.com Validation

32. www.abacus-software.com Internet is Global

33. www.abacus-software.com Some Random Tweets

34. www.abacus-software.com Panda

35. www.abacus-software.com Spam Clock

36. www.abacus-software.com Content Farms

37. www.abacus-software.com Content Farm Links

38. www.abacus-software.com Link Building Sponsor a local charity Sponsor a local business event Speak at local events Create your own event Vendors in exchange for promotions Testimonials for products/services Link in blog/newsletter Write press-releases Exchange links with clients

39. www.abacus-software.com Google Strikes Back The Dirty Little Secrets of Search – NY Times – (jcpenny.com) Google Penalizes Overstock for Search Tactics – NY Times (overstock.com)

40. Panda Algorithm change Targeted at content farms Targeted at low quality content (schemes) Some sites were effected (10%) Companies were irate and demanded an explanation www.abacus-software.com

41. Panda www.abacus-software.com

42. 0 * 70% = Zero

43. www.abacus-software.com Social Media – Does it Rank?

44. www.abacus-software.com Going Mobile – Smartphones

45. www.abacus-software.com Mobile Numbers (2010) There are 1 Billion mobile devices in the world 12% of Google searches were from a mobile device 50% of mobile users search Average American spends 2.7 hours/day 33% of Facebook’s 600+ Millions users 50% of Twitter’s 165+ Million users 200+ Million daily views on YouTube Women 35-54 are most active Web site optimization for mobile

46. www.abacus-software.com SEO Experts

47. www.abacus-software.com Anchor Tag To subscribe to our newsletter Click Here Subscribe to our newsletter

48. Francisco Samuel me@franciscosamuel.com 508 243-0999 @franciscosamuel www.abacus-software.com