1. Marg Faryna, DTM Lorraine Wheatley, CC, ALB Achieving Our Membership Goals Mid-Winter Training, Red Deer, AB February, 2015

3. SMART Goals  S – specific goalIncrease membership  M – measurable20+ members  A – attainableAbsolutely!  R – realisticMany successes!  T – timelyBefore May 31

4. Area Governors - Aim High!  20+ members in every club  Help the club plan to succeed  Be ready to provide guidance  Be ready to provide assistance

5. Helping Weak Clubs  Immediate need for action  Meet with the executive  Determine the problems/obstacles  Create goals and strategies  Ask for help  Don’t delay

6. Tips for Building Membership  ADVERTISE:  Speechcraft – turn students into members  Volunteer to do an interview  Demonstration meeting  Conduct Success/Leadership Programs at Guest Meetings  MARKET your event:  Website, Facebook, Meetup

7. Market the Program

8.  Hold an Area Membership Contest  Use TM Int’l Branding materials for:  posters, business cards  hand out Guest Passes for a specific “Guest Night” or Demo meeting  Display in a mall or busy area, bank, library  Submit an article on special events such as club anniversary Tips for Building Membership

9. Opportunities for Members  Being a club coach – gets credit for ALS  Being a club coach – more speaking opportunities, going outside the club  More leadership experience  Assigned to coach a club with 12 or fewer members

10. Finding Help  Ask a strong club to work with a low membership club (District Club Buddy Incentive)  Promote the speaking opportunities  Contact former members, invite them to help  Request a club coach  One enthusiastic person can bring in many members  Be personal, helpful, friendly

11. Talking Toastmasters What are your guests NEEDS  Speaking in front of a group  Impromptu speaking  Conducting meetings  Personal reviews/interviews  Management skills  Leadership development Toastmasters offers SOLUTIONS  Communication program  Table Topics  Toastmaster/Club President  Evaluator & Table Topics  Club Officer  Leadership Program

12. Helping Your Clubs Guest Packages  Membership application  Fee schedule  Newsletter  Toastmaster Magazine  Sample meeting Agendas  Welcome letter from the Club President  Contact information  Comment card to leave at the club

13. Convincing a Guest to Join  Toastmasters is an educational and personal development program  Cost effective price - $72 per year (plus club dues)  Relatively minimal time commitment, self-paced  Quality – educational materials are continually updated  Fun – non-intimidating, with a friendly and fun atmosphere

14.  Where do our members work?  Members can market the benefits of Toastmasters to their own employers  LGM and LGET available to assist Marketing to Corporate

15. Promotional Material

16.  Use the upcoming Toastmasters International promotions to help you plan:  Talk up Toastmasters (Feb 1 – Mar 31)  Beat the Clock (May 1 - June 30) Help clubs promote Membership Contests

17. Membership Building - “4 in 2” All clubs that add at least 4 new members during February & March “4 new members in 2 months” will have their club name entered in the draw for one full Convention registration for one of their members. 1 ticket available Promote District Incentives

18. Club Buddy Program Clubs that pair up with a struggling club, helping to add at least 4 new members during February and March will have their club name entered in the draw for one full Convention registration for one of their members. 1 ticket available Promote District Incentives

19. IN JUNE: - Plan to celebrate - Transition to the new executive - Train the new executive Aim to finish by May 31