1. Billie Goldman, Partner Marketing, Intel, @billietgoldman Josh Brandau, Vice President of Media, Pereira & O‘Dell @JoshBrandau

2. Goal Reach the 18 to 34 target audience and deliver an unexpected experience that exceeded their expectations and drove an emotional connection for the Intel and Toshiba brands. Challenge Intel brand is loosing relevance Millennial thinks the Toshiba brand is for their dad Strategy We positioned the product as a character in the film and made the idea just as much about the audience as it was about the brands. Inside Films

3. Inside Films Case Study http://wdrv.it/17z9pQs

4. Results 50MM views worldwide Average age 23 years old 7MM+ Facebook interactions Most talked about Twitter topic worldwide (7/28/11) 187 articles in US & China Double-digit increases: brand perception & consideration 43% sales increase 70MM views worldwide Average age 23 years old #6 on Top 10 most-watched campaigns of 2012 17MM social interactions 300 articles worldwide 38% increase in brand perception 300% sales increase 73,747,651 views worldwide Average Age 23 years old 8 weeks on the AdAge Top 10 Viral Video Chart 523 articles worldwide 93% positive sentiment on YouTube 12% increase in purchase consideration 37% increase in brand perception Best Buy sold out of the system

6. Inside Films Platform Established The Power Inside The Beauty Inside The Inside Experience Platform recognition http://www.imediaconnection.com/content/34986.asp#wQWv1vzlelQmoJ4G.99 “it's easy to see how Intel and Toshiba can continue to evolve this story by using new film genres.” “creating a platform ensured the success of Intel and Toshiba's Inside Films” Innovation Continues and Evolves Media Mix 3rd Party Brand Involvement Broadcast Syndication Selling the Rights

7. Thanks! Billie Goldman, Partner Marketing, Intel, @billietgoldman Josh Brandau, Vice President of Media, Pereira & O‘Dell @JoshBrandau