1. Missouri 4-H Social Media Strategy Building meaningful relationships

2. Objective Utilize Facebook as a place where both students and volunteers can meet to talk about 4-H, 4-H events, and related topics.

3. Current Social Media Statistics Facebook ▫1,572 Likes ▫2 people Talking About This ▫42 photos: 4-H Day with Tigers ▫Last Admin post- July 29

4. “2 People talking about this”

5. Ways to Draw in Traffic ALWAYS respond to comments Upload photos (with captions and tags) ▫Invite visitors to share experiences and/or pictures from the events ▫Research indicates that videos draws more attention Mention website content such as news articles, events, and website updates. ▫Limit these posts to no more than one a week Create discussions on topics related to 4-H events and projects

6. Discussion Ideas Spotlight Member- once a month ▫Possibly exploring former alumni or volunteers Kick off the new year – ask visitors what they would like to see on Facebook page? Create polls asking members about 4-H events Prime Posting Times ▫Best days: Wednesday, Saturday ▫Times: Noon or outside of normal working hours Conversation Posts ▫Focus on upcoming events

7. Conversation Example Upcoming Event: Camp of Food and Fitness Jan. 14 & 15 ▫Post about event with information and deadlines ▫Remind visitors to register and/or share the event with friends ▫Build discussions focused on the camp objectives of nutrition and fitness  What is your favorite healthy snack? What do you do to keep fit in the winter?

8. Twitter Suggestions Current Statistics ▫499 followers ▫Last post- November 29 Don’t overuse- 2 or 3 tweets a day is plenty- just use for useful/relevant info Great Job. Keep tweeting!

9. Tracking Progress Measure success through Insights feature on Facebook

13. Any Questions?