1. DEFINING COMMUNICATION CHAPTER 8- MARKETING EDUCATION

2. THINK ABOUT IT! Think of a time when you had to be an effective communicator o What was the message you were communicating? o Who were you communicating to?

3. Verbal The sharing of information between individuals using words (written or spoken) Speech (talking), letter, email, text message, etc. Non-Verbal Behaviors and elements of speech aside from words that transmit meeting Pitch, tone, volume of voice Body language Gestures and facial expressions

4. VERBAL Communication Skills Listening Reading Speaking Writing

5. Face-to Face Conversations Telephone Calls Text and Instant Messages Written Memos E-mails Letters Reports Online Chat and Social Networking Messages Examples of Channels, or Media

6. Feedback Allows participants to clarify the message Ensures that all parties understand the meaning of the message What are some examples of feedback?

7. Barriers Verbal (vague, unclear language) Language or dialect not familiar to the receiver Barriers also include other elements such as formulating a response, noise, and other distractions

8. NON-VERBAL COMMUNICATION SKILLS o Being able to recognize and understand non-verbal queues is important to communication o Non-verbal gestures can vary between cities or countries o Non-verbal can include: body language and facial expressions