1. Theories of Motivation

2. HOT ROC MotivationMotivationMotivation Injury: third-degree lateral sprain and tendon damageInjury: third-degree lateral sprain and tendon damage What motivated Kerri to jump again after her first injury?What motivated Kerri to jump again after her first injury? What are other examples of people who have accomplished the seemingly impossible?What are other examples of people who have accomplished the seemingly impossible?

3. Motivation Definition: an internal state that activates behavior and directs it toward a goalDefinition: an internal state that activates behavior and directs it toward a goal What motivates you?What motivates you? Outside & inner motivationsOutside & inner motivations Types of motivation:Types of motivation: Drive-reductionDrive-reduction IncentiveIncentive cognitivecognitive

4. Instinct Theory Innate tendencies that determine behaviorInnate tendencies that determine behavior Does not explain behavior, just labels itDoes not explain behavior, just labels it

5. Drive-Reduction Theory Needs- organism requirementsNeeds- organism requirements Physiological: food, oxygen, etc.Physiological: food, oxygen, etc. Psychological: self-esteemPsychological: self-esteem Produce drive (internal condition)Produce drive (internal condition) When a baby is deprived it feels agitated and needs to relieve this tension through a random activity.When a baby is deprived it feels agitated and needs to relieve this tension through a random activity. Homeostasis- the tendency of the body to return to a balanced stateHomeostasis- the tendency of the body to return to a balanced state All human motives are extensions of basic needsAll human motives are extensions of basic needs Does it work?Does it work?Does it work?Does it work?

6. Incentive Theory Our actions are directed towards a goal (incentive)Our actions are directed towards a goal (incentive) ReinforcersReinforcers GoalsGoals RewardsRewards PraisePraise RecognitionRecognition Does it work?Does it work?

7. Cognitive Theory Extrinsic MotivationExtrinsic Motivation Activities that either reduce biological needs or help obtain external incentivesActivities that either reduce biological needs or help obtain external incentives (Your parents want you to play football)(Your parents want you to play football) Intrinsic MotivationIntrinsic Motivation Activities that are personally rewarding or because they fulfill our beliefs and expectationsActivities that are personally rewarding or because they fulfill our beliefs and expectations (You love to play football)(You love to play football)

8. Motivation Activity

9. Make an Ad Purpose:Purpose: Apply theories of motivationApply theories of motivation Strategy:Strategy: You are industrial psychologists who have been hired to create an ad for a new, innovative productYou are industrial psychologists who have been hired to create an ad for a new, innovative product

10. Make an Ad Pick a new product to design/invent:Pick a new product to design/invent: Snack foodSnack food Perfume/colognePerfume/cologne CarCar Nonalcoholic drinkNonalcoholic drink Line of clothingLine of clothing Communication deviceCommunication device Motivation theories: Drive-reduction Incentive Cognitive Necessary Components: Name Slogan Image Target population