1. Social Media for BIZ ! Amr Selim BIS Board member Internet Entrepreneur

2. 2m (67 tweets every second) 45m (150% growth in 2 years) 167m daily views on (* 4 th. Arab Social Media report 2012 + Other sources) Let’s look at some local (MENA) users’ stats*

4. And from the region

6. Why? Should YOU Use Social Media ?

7. 1.0 – Technology, www Bubble 2.0 – User content, Interactivity 3.0 – Virtual Reality, Mobile Web, Engagement The Evolution of the web

8. Be where your customers are A powerful branding tool Do I need branding? The “connected” citizen Benefits

9. User Generated Content

10. How many social media sites are there? Which Channels?

11. Issues ?

12. News? Updates? Marketing? Services? What is social media worthy?

13. Using social media like printed media Publishing old or irrelevant news Using social media for “internal credit” Giving the social media responsibility to a junior employee Not responding ( or responding late ) Forcing users to change between channels / mediums Common pitfalls

14. Create inviting and rewarding participation Call to action Get (and use) feedback Decide on: what services? And what service channels? If you were in charge of X… What would you do in order to solve Y….? Encourage participation

15. Interaction Example

16. THANK YOU