1. Mary Lou Roberts BASICS OF SOCIAL MEDIA November 2007

2. Mary Lou Roberts WHAT DOES “SOCIAL MEDIA” MEAN TO YOU ? January 2009 2

3. Mary Lou Roberts MARKETER TALKS CONSUMER LISTENS (MAYBE) November 2007 3 WHERE WE’VE BEEN -THE MASS MEDIA MODEL Repurchase/Regular UseTrialPreferenceLikingComprehension/KnowledgeAwareness

4. Mary Lou Roberts November 2007 4 WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS Many Communications Channels (Young) Consumers Ignore Traditional Media Traditional Communications Increasingly Ineffective

5. Mary Lou Roberts WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS March 2008 5

6. Mary Lou Roberts SOCIAL MEDIA November 2007 6  Discussion Boards/ Forums/ Chat Rooms  Clubs/ Groups/ Communities  Review/ Rating Sites  Direct Feedback (Solicited)  Blogs  RSS  Social Networks  Personalized Search (Tags or Search-Engine Powered)  Wikis and Other Collaboration Tools  Podcasts  Virtual Worlds  “Mash Up” “Web 1.0” “Web 2.0”

7. Mary Lou Roberts KEY STRATEGY ELEMENTS January 2009 7

8. Mary Lou Roberts The Semantic Web??? WEB 3.0 ??? March 2008 8

9. 9 http://www.youtube.com/watch?v=T0QJmmdw3b0

10. Mary Lou Roberts THE PRO March 2008 10 http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/

11. Mary Lou Roberts and THE CON March 2008 11 However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes. http://www.marketingcharts.com/interactive/top-marketing-trends-for-2009-execs-sick-of-web-20-7448/

12. Mary Lou Roberts A B2C BRAND MARKETER’S VIEW January 2009 12 http://adage.com/brightcove/single.php?title=1548122816

13. Mary Lou Roberts INSIGHTS FROM B2B MARKETERS January 2009 13 http://www.btobonline.com/apps/pbcs.dll/section?category=best2008-video

14. Mary Lou Roberts WHAT ARE SOCIAL MEDIA IMPLICATIONS FOR MARKETERS? January 2009 14

15. Mary Lou Roberts Many-to-Many Continuous Interaction Open/Transparent Consumer Chooses Content Marketer Must Provide Content – On Demand – With Permission November 2007 15 NEW APPROACH

16. Mary Lou Roberts November 2007 16 AN INTERACTIVE VISION BECOME PLACE WHERE LIKE- MINDED PEOPLE CONNECT ENCOURAGE CONTRIBUTION INCORPORATE INTERACTIVITY LISTEN ENGAGE

17. Mary Lou Roberts FOR 2009? January 2009 17 http://www.imediaconnection.com/content/21682.asp