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Published byBeryl Casey Modified over 9 years ago
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BUSINESS COMMUNICATIONS Level I
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OBJECTIVE Be able to define communications
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Communications The transmitting and receiving of information: –Information - The Message –Transmitting - Sending –Receiving - Getting
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The Communications Model
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A. The Sender B. The Message C. The Receiver D. Feedback E. The Environment F. Blocks
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The Communications Model On-the-Job A. The Sender: - The Boss, Customers, Employees, Vendors, The Community, etc. - Verbal, Written, Body Language, Facial, Electronic
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The Communications Model On-the-Job A. The Sender: B. The Message - The Boss - Orders, Evaluations, Goals, Tasks, Successes /Failures, - Customers - Wants/Needs, Ideas, Are They Satisfied? - Employees - Problems, Ideas, Store Image, Policies, Customer Reactions
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The Communications Model On-the-Job A. The Sender: B. The Message - Vendors - Products Available, Prices, Ideas, Market Research Results, etc. - Community - Wants/Needs, Image of Store
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The Communications Model On-the-Job C. The Receiver: - The Boss, Customers, Employees, Vendors, The Community, etc. - Verbal, Written, Body Language, Facial, Electronic
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The Communications Model On-the-Job D.) Feedback –Sales –Profits –Market Research –Work Evaluations –Employee Satisfaction?
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The Communications Model On-the-Job E.) The Environment –Store –Office –Job Site –Media –Electronics
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The Communications Model On-the-Job F.) Blocks & Distractions –Competition –Poor Attitudes –Poor Decision Making –Bias or Assumptions –Poor Grammar/Word Usage/Spelling
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OBJECTIVE Be able to describe how you can use the “Five C’s of Good Communication”
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Concise Complete Courtesy Correct Clear
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OBJECTIVE Be able to prepare and present a speech
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Terminology Poise Volume Rate Pitch Eye Contact Facial Expressions Gestures
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Terminology Posture Vocal Pauses Fluency Distracting Mannerisms Conviction Articulation Pronunciation Familiarity
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Terminology Introduction Organization Need Satisfaction Visualization Reasoning Appropriateness Persuasive
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Preparing and Presenting a Speech A.) Purpose: –to attract attention –to clarify a problem –to entertain –to inform –to sell an idea!!! (Or Product)
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Preparing and Presenting a Speech B.) Introductions: –Refer to subject –Refer to an occasion –Personal greeting –Rhetorical question –Startling Statement –Quotation
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Preparing and Presenting a Speech C.) Introductions: –Humorous Anecdote –Illustration –Demonstration –Benefits –Combination Approach
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Preparing and Presenting a Speech D.) State Proposition (goal of your presentation): –“I've been asked to...” –“I've got an idea to...” –“This is what you want to do!” –“so that is your problem; to solve it, we need to..”
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Preparing and Presenting a Speech E.) Arrangements: –Time lines –Spatial –Cause & effect –Problem / Solution –Feature / Benefit
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Preparing and Presenting a Speech F.) Supporting Material: –Explanations –Comparisons –Illustrations –Statistics –Testimonials
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Preparing and Presenting a Speech F.) Supporting Material: –Visual Aids –Descriptions –Narrative (Story) –Combinations
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Preparing and Presenting a Speech G.) Conclusion: –To summarize –To appeal for action –to present a challenge –Offer an inducement –Combination
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OBJECTIVE Be able to introduce yourself & others in a businesslike manner
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Introductions A.) When: –Promptly –When you are the only one who knows everyone
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Introductions B.) How: –State your 1st and last name & some connecting information about yourself or the person you are introducing
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Introductions C.) Guidelines: –Use first names only w/ permission –Introduce older people and people with higher positions first (Identify the position)
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Introductions C.) Guidelines (cont.): –Always introduce customers first –Use proper titles –Know how to shake hands in a businesslike manner!!!
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Shaking Hands in Business C.) Guidelines: FirmnessDepth DrynessLength Eye Contact
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OBJECTIVE Be able to use the telephone in a businesslike manner
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Using the Telephone in a Businesslike Manner A.) Voice Traits –Alertness –Expressive –Natural –Pleasantness –Distinctiveness
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Using the Telephone in a Businesslike Manner B.) Placing a Call –Plan your call & organize all your necessary information before you place the call – Check the phone number – Call @ the right time
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Using the Telephone in a Businesslike Manner B.) Placing a Call – When the party answers, state your name, your company, & the reason for your call – Wait at least ten rings –Avoid personal calls!!! ( The phone is a business tool)
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Using the Telephone in a Businesslike Manner B.) Answering a Call – Use a pleasant greeting, identify yourself, and your company – Use the caller’s name – Listen actively –Avoid the “hold”button Offer an alternative!
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Using the Telephone in a Businesslike Manner B.) Answering a Call – Allow the caller to terminate the call
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Message Taking
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Active Listening
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Actions Speak Louder Than Words Dependability Interest/Enthusiasm Industrious Adaptability Honesty/Integrity Initiative Loyalty Creativity Positive Attitude Self-Control Self-Confidence Empathy Assertiveness Leadership Cooperation Orderliness
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Actions Speak Louder Than Words
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