Presentation on theme: "Understanding Principles of Persuasive Speaking"— Presentation transcript:
1 Understanding Principles of Persuasive Speaking Chapter 23Understanding Principles of Persuasive Speaking
2 Principles of Persuasive Speaking Persuasion DefinedThe process of changing or reinforcing…Attitudes - Learned predisposition to respond favorably/unfavorably about somethingAbout lawyers, School, Work – Least difficult to changeBeliefs - Something you understand to be true or false (Often based on experience)Your Faith, fire is hot, - More difficult to change than attitudesValues – An enduring concept of Right/Wrong, Good/Bad (Instilled early in life)Religious values, Family values, Most difficult to changeBehaviors - Usually determined by one of the above predispositionsWhy do you think values are the most difficult to change?
3 Persuasive Speaking Choosing a persuasive topic As you choose your topic, here are some things to keep in mindFirst – consider the persuasive goal of your speechAsk yourself what does my audience (think /feel/do) nowWhat do I want them to (Think/feel/do) after my speechSome topics could have multiple goalsLegalizing MarijuanaBelief, behavior, etc.No medicinal value, Vote against it,what other angles does it have?
4 Persuasive SpeakingSecond – Make sure your persuasive goal is feasibleCan the audience make the change you are requestingPersuading a person struggling financially to take an expensive tripConvincing people with recent tattoos or underweight to donate blood (they are automatically excluded by the red cross)You may be able to convince them of the idea but they can’t follow throughThird – Large controversial topicsVery difficult to change people on theseRequire audience to re-evaluate belief systemReligion, Politics, Abortion, Death Penalty, etcA brief speech won’t change positions so look for a smaller change
5 Principles of Persuasive Speaking How Persuasion Works2 ways of persuasionPersuaded by logic, reasoning, arguments and evidence presentedYou do research on something and are convinced that you need itHave you bought anything recently?Have you seen any movies recently?Indirect persuasionBased on the feeling you get from the presentationMusic, Trustworthy salespersonEmotional chargeWhich of these would be best for persuading others?Does It depends on your audience?
6 Principles of Persuasive Speaking How to motivate listenersUse DissonanceFeeling when you hear something against your attitudes, beliefs, valuesYou’re a smoker, speaker says smoking is harmfulExampleA student decides to cheat on an assignmentA classmate gets caught cheating and fails the courseThe student feels uncomfortable about their desire to cheatChanges their attitude about cheating (Now feels that it isn’t worth the risk)
7 Principles of Persuasive Speaking How listeners cope with dissonanceListeners may discredit sourceTo deal with the discomfort, audiences may find a reason to question your credibility(Bias, Personal motives, etc)Reinterpret the message (Hear what they want to hear)Focus on what they agree with & ignore what they don’t
8 Principles of Persuasive Speaking How listeners cope with dissonanceListeners may seek new informationMay do additional researchListeners may stop listeningSelective Exposure – seek information matching viewsAudience may tune you out if they feel your content will upset themListeners may change attitudes, beliefs, values, or behaviorIn order to balance the discomfort, audience may decide to change
9 Principles of Persuasive Speaking How to motivate listenersUse listener needsPhysiological needsThe most basic needs for all people (Food, Water, Air, Shelter, etc)Safety NeedsNeed to feel safe, secure, protectedSeatbelts, smoking health, exercising, etcIf physiological need are met you can persuade audience about safety
10 Principles of Persuasive Speaking How to motivate listenersUse listener needsSocial NeedsNeed to feel loved, valued, friends, etcSelf-Esteem NeedsNeed to think well of ourselves (often the base of persuasive messages)Self-Actualization NeedsPersuading listener to achieve their highest level of needs
11 Principles of Persuasive Speaking How to develop your persuasive speechConsider the audienceYour audience will determine methods you use to develop persuasive content and presentationSelect & Narrow Your persuasive topicDon’t just pick a random topic, Find an interested or passion you haveConsider your audienceControversial Topics – make excellent persuasive presentationsBe careful with theseMedia/internet resources – Use these to stay on top of important issuesLaws, Policies, News stories, Etc
12 Principles of Persuasive Speaking How to develop your persuasive speechDetermine your persuasive purposeIt’s hard to change a person after one short speechSet goalsOpening audience mind to the possibility of changeGetting audience to think more about my topicDevelop central idea and main pointsCentral IdeaOnce sentence summary of your speechA proposition is often used in for this (Fact, Value, Policy)What would it take to convince you to change an attitude, value, or belief?Example from “A time to kill” (Know your audience and what it would take)
13 Principles of Persuasive Speaking Review Persuasive Speech HandoutDiscuss possible TopicsQuestions about persuasive speechesChoosing Your Persuasive TopicExcluded topicsAbortion, Death Penalty, Gun Control, Global WarmingTopic must have a logical opposition or present a problem“I will persuade my audience not to drink & Drive” (Not Acceptable)“Drunk driving is becoming a problem in our community” (Acceptable)
14 Principles of Persuasive Speaking Persuasive will be the last Major speechFocus on developing a strong speech argumentInclude your sources in outline and speechThis hurt some on the informative speechesThere will be no opportunity for make-upIf you miss for ANY reason (other than arrangements with me) you will get a zeroNo Outline/No Speech!!!Next – Chapter 24Using Persuasive Strategies