1. Symon Park Product Marketing Manager sypark4@lg-nortel.com

2. Contents >Product Summary >Sales Items >Sales points

3. Product Summary

4. Small business communications imperatives Cost effective Start-up Easy to use Minimized Call Budget Expandability

5. Keys to ARIA SOHO > SMART Communications ARIA SOHO’s basic unit provides a variety of features for enterprise communications including SMS, CID without additional cost In order to minimize communications cost, ARIA SOHO provides various telephony cost control facilities including prepaid call, barge-in, forced trunk disconnect, LCR, etc. Due to its sophisticated architecture, It expands up to 48 extensions with 2 cabinets and advanced PABX options for improving productivity can be added Simplified Architecture Its simplified architecture provides plug & play facility with full hybrid extensions and user friendly OAM tools Various Call Budget Control Methods Powerful Basic Telephony Services Expandability

6. Value Proposition >Optimized SMB Hybrid KTS Full hybrid telephone System with built-in services for SMB >SMB telephone system reaching 12 analog PSTN & 48 ext. >Caller ID service for CO line & SLT >SMS communications – Detection and regeneration to extensions >Conference, SMDR, LCR, Call duration control >Other services for enterprise communications - Alarm detection - External door phone control - External paging, music source interface - USB, RS-232C for OAM Addressing legacy telephony market with cost-effective solution

7. Value proposition >Latest digital PABX >Built-in type voice mail system >Auto-Attendant for customer greeting and call routing >Ethernet interface * 1ea >PC applications through LAN.1 st / 3 rd party TAPI interface.CTI PC phone (ez-Phone deluxe only).PC-Attendant (ez-Attendant) >Remote system access for maintenance by modem >Metering signal detection for prepaid call, SMDR Latest digital PABX providing advanced optional features Addressing valued added telephony markets with PABX options

8. Sales Items

9. >Cabinet Size : 340 x 290 x 85 (mm) Sales items Key Service Unit (BKSU, EKSU) >Line/Ext. interface : 3 Analog PSTN & 1 digital+7 Hybrid Ext. >PSU with ring generator >1 line expansion slot >Other service units.1 Power failure back-up.Battery Back-up circuit.1 External Paging, 1 External MOH.1 RS-232C, 1 USB.1 Alarm & 1 General purpose relay >Basic configuration - BKSU >Line/Ext. interface : 3 Analog PSTN & 8 Hybrid Ext. >PSU with ring generator >Other service units.1 Power failure back-up.Battery Back-up circuit >Basic configuration- EKSU 5 units / master packing box

10. >Manual CD. Quick Installation Guide. Installation Manual. User guides (SLT, LDP-72xx). Applications Manuals (On/Off line admin user guide included) >Hard copy manual : Quick Installation Guide only >Accessories. BKSU - Power cord, battery cable. EKSU - Power cord, battery cable, expansion flat cables Sales items Basic Key Service Unit (BKSU) – Packing Details * Programming manual to be downloaded from www.lg-nortel.comwww.lg-nortel.com

11. Sales items Optional hard wares for line expansion & features >3CO & 8 Hybrid ext. card >3CO & 16 Analog ext. card >8 Analog ext. card >Voice Mail (120 min. / 4ch.) >Auto-Attendant (10 min. / 4ch.) >Door phone Interface (2 interfaces / Unit) Line expansion (3 variants) >LAN interface Unit >Modem for RMS >Call Metering Units (12K/16K Hz, 50Hz, PR) Options for operation (3 variants) Feature Options (3 variants)

12. Sales Items Software license >PC-Attendants license key : Activating PC-Attendant (ez Attendant) >TAPI based PC Phone (ez-Phone); SMS Sender included : Activation key for 48 users : Deluxe version >TAPI license for using 3 rd party TAPI Software : 3rd party / 1st party connection TAPI Softphone PC-Attendant

13. LDP-7208D LDP-7224D (Necessary for Admin) LDP-7248DSS Door phone : LDP-DPB [Notice] LDP-72xx has no compatibility with ipLDK KTS Blue black color only Available option : wall mount bracket only - All the other options for LDP-70xx are not available Sales Items Proprietary terminals

14. Sales items Configuration Example Basic ConfigurationAdd-onsMax Availability Consolidated configuration (CO/Ext) >3 Analog PSTN + 8 Ext. >PSU with ring generator >1 Power failure backup >Battery Back-up circuit >1 External Paging inf. >1 External MOH inf. >1 RS-232C >1 Alarm, 1 relay >1 USB Line Expansion Cards 3CO+8Hbr.16 / 16 3CO+16SLT6 / 24 8SLT3 / 16 Feature Cards Voice Mail1- Auto-Attendant- Door phone unit1 Operation Cards Modem1- Metering Unit2- LAN Unit1- >BKSU Configuration

15. Sales items Configuration Example >Expansion Cabinet Configuration Basic ConfigurationAdd-onsMax Availability Consolidated configuration (CO/Ext) >3 Analog PSTN + 8 Ext. >PSU with ring generator >1 Power failure back-up >Battery Back-up circuit Line Expansion Cards 3CO+8Hbr.16 / 16 3CO+16SLT6 / 24 8SLT3 / 16 Feature Cards Voice Mailn/a- Auto-Attendant- Door phone unit1 Operation Cards Modemn/a- Metering Unit2- LAN Unitn/a-

16. Competitive Analysis Panasonics KX-TE824 >Expandability (9/24* 3 cabinets - 27 /72) >Digital KTS, ISDN BRI, LAN interface >Full Hybrid >Packaging price with terminals Summary Weakness Costly options : SMDR, Expansion Module External paging / MOH, relay No applications Simple Voice Mail Upgrade not available No SMS service available

17. Competitive Analysis NEC Topaz Built in AA(3 min) User friendly telephony features Easy to handle Well-known product Strong brand Fixed type (308), Expandable (308 -> 624) Weakness No expandability Analog system ; No LAN, PC application Optional CID SMS detection not available Summary

18. Data connectivity (ADSL, LAN S/W) Built in CID HiPath 1100 series.1120(2/6 ~ 8/16).1130(2/14~10/20).1150(2/16~10/50).1190(8/32~10/140) Summary Weakness No expandability Analog system ; No LAN, PC application No Built-in type VM Complicated option card No SMS services No advantage for data connectivity Competitive Analysis Siemens Hipath 11xx

19. Competitive Analysis

20. Sales Points

21. Analog Extension - SLT, FAX Digital Extension Optimized SMB Hybrid KTS Flexible configuration – Full Hybrid Extension Simplified configuration for operation & expansion Automatic recognition regardless of types of extension – full hybrid extension Automatic tone detection for incoming FAX from PSTN PSTN Digital Extension Card expansion in each cabinet (3/08 -> 3/16, 6/16,6/24) Cabinet expansion (6/24 -> 9/32, 12/32, 12/48) 12 Analog CO 48 Ext.

22. Optimized SMB Hybrid KTS Advanced built-in services – CID display PSTN 123-4567 CID SLT Digital Keyset CLI display in digital & analog extensions CID detection (DTMF, FSK) from PSTN line CID distribution by ring assignment Regenerating CID for single line extensions CID information given to extensions terminated when forwarded 123-4567 Call Transfer

23. Optimized SMB Hybrid KTS Advanced built-in services – SMS SMS SLT Powerful messenger for Short Messages Supporting ETSI Type I protocol (compatible with GSM) SMS facilities for detection, sending, retrieval Buffering maximum 100 messages – SMS retrieval for digital phone SMS display in digital terminal, SMS SLT, PC applications – on ring assignment SMS sending from PC applications, SMS SLT PC-Attendant TAPI PC Phone SMS SLT Mobile phone Mobile Network PSTN Digital terminal Ethernet Interface

24. Optimized SMB Hybrid KTS Advanced built-in services – Budget control Employee 1 Operator 1 Authorized Manager Call traffic monitoring preventing employees from abusing outgoing calls Forced call control by authorized manager Pre-selection for the least cost call routes Operator N Least Cost Routing Employee x Prepaid out going call traffic* Call barring Forced trunk disconnect Barge in SMDR Various methods to control call budget

25. Optimized SMB Hybrid KTS Advanced built-in services – Conference Simplified collaboration >Conference room – Max. 15 users / 9 conference rooms : DISA or Transferred by attendant >Conference - Multi-line conference, Add-on conference >Paging conference PSTN Ext. 100 Ext. 101 Ext. 108 Conference Room #1~#9 Max. 15 parties Conference call Please enter your passwords

26. Optimized SMB Hybrid KTS User friendly maintenance On-site & Off site maintenance through RS-232C, LAN, Modem PSTN Dial-up Connection Off-site (Remote) Maintenance Data Network On-site Maintenance (PC-Admin) On line PC Admin : DB up/download, Diagnostics, S/W upgrade, PC Admin Off line PC Admin (PC Admin Pro) Speed Editor for system speed dial Digital Terminal Admin Ethernet Connection User level admin program – adjustable level program RS-232C / USB

27. TAPI PC Soft-phone (ez-Phone) PC Attendant (ez-attendant) Latest digital PABX End-user PC applications 1 st / 3 rd party TAPI Interface PC Attendant Software Windows based TAPI telephone ; ezPhone Desk top PC applications enhancing employee’s productivity LAN connection

28. Pre-assigned number Thanks for calling us.. Please press button # for # Dept. Latest digital PABX Voice Mail / Auto Attendant Mobile Network PSTN SMS Notification #1 Dept. #N Dept. Customer Call Routing Voice Recording Built-in VM Voice Mail >SMS Notification to pre-assigned number >4 channels / Max. 120 min / 800 user message recording >Max. 100 system greetings / Max. 25 min Optional Voice Mail and Auto-Attendant Auto-Attendant : 4 channels / 10 min recording / 25 min system greeting You’ve got a voice mail

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