1. Nuts and Bolts, Tools and Tactics for Public Relations “Pumping up your public perception” Luanne Arredondo PR Co-Chair 2012 - 2013 Debra Harris Marketing and Community Outreach

2. Social Media For Rotary Clubs Made Easy

3. Quick Facebook Stats Global Audience8.4 million U.S. Audience1.6 million Women (U.S.)85 million (55%) Men (U.S.)70 million (45%) Las Vegas/Henderson/No. Las Vegas 881,420 (over 21 Male and Female) April 11, 2012 AllFacebook.com

5. Be Engaging People spend most online time on Social Media (Facebook is #1) Engaging with brands and organizations they like Sharing about brands and organizations they like Provide pictures, videos and content that they want to share with their friends Let your members help grow your Facebook Page

6. More to Facebook than status updates Collect email addresses Run contests (Follow the rules. Must use 3 rd party applications) Encourage engagement by asking questions, sharing visual materials Highlight specials, events, current events relevant to your club/area

7. How to Get Started 1.Set up a Rotary Page as a Non-Profit Organization 2.There must be a Personal Profile in order to set up a Facebook Page 3.Fill in all the blanks in the About section – tell your club’s story 4.Choose (or design) an impactful cover image 5.Use Facebook Timeline to tell your story – add important dates in your club history, with corresponding photos 6.You can have as many Administrators as you want 7.Set the Privacy Settings – Profanity at Strong

14. Insights on Timeline Total Likes – Unique people who LIKE your page Friends of Fans – Number of unique people who were friends with people who LIKED your page People Talking About – Created any content regarding your page; LIKES, Shares, Posts, Comments, etc. Weekly Total Reach – Number of unique people who have seen any content about your page includes Ads and Sponsored Stories

15. How to Keep Going 1.Tell everyone! 1.Add page name, URL (web address) or QR code to all flyers, ads, printed materials – biz cards, club brochures, etc 2.Provide link from your website 3.“Like” other clubs and RI and share their content 2.Post everyday – this can be done in just a few minutes (new Facebook feature lets you pre-schedule posts) 3.Highlight your weekly Speakers – use a photo 4.Share photos and videos of fundraisers, projects and fellowship events

17. The Facts are the Facts People are spending more of their online time on Social Media than anywhere else Facebook is the number 1 social media site People are Engaging with brands they like People are Sharing about brands they like Photos and videos are excellent for Facebook Sharing Let your club members help grow your Facebook Page

18. LinkedIn Stats 175 million members worldwide 2 million company pages Execs from all Fortune 500 Companies 3 out of 4 Fortune 100s use LinkedIn corporate hiring solutions More than 1 million LinkedIn Groups LinkedIn Press Center Website www.linkedin.com/about

19. LinkedIn Demographics Performance Intermedia 2012 Quantcast Updated Aug 17, 2012

20. Is Your Profile at 100%? LinkedIn will be 40% more effective if your profile is at 100%

21. Steps to Get to 100% Completely fill in your Work History Complete your Summary using Keywords – Use Google Keyword Tool Complete your Specialties Fill in all your Associations & Groups

22. Posting on LinkedIn Post interesting information on LinkedIn about your profession Share articles - always add a Comment Let people know about Rotary events Connect with Strategic Partners Comment on what other people post

23. What Groups Are you Engaging With? There are over 1 million Groups on LinkedIn You are more than just your job – look for a group that matches an interest of yours Think about who your Strategic Partners are and look to join a group where they will be Some Groups are Closed and you will not be able to Join but many are Open Ask and Answer Questions – Do Not Sell! Engage, Engage, Engage

24. Do You Ride a Harley or Play Golf? Are you a Rotarian? Think beyond your profession when looking for Groups

26. Set Up a Company Page for Your Club LinkedIn lets you promote your Club with a company page. Ask Members to Connect with the page In Product and Services List: Events Community Projects

28. 5 Steps Review Profile to 100% Add Connections Join Groups Set up a Company Page Answer Questions

29. The Millennials Have Arrived There are approximately 80 million Millennials in America today. Those born between 1980 and 2000. How will Rotary reach them?

30. Bridge the Workplace Generation Gap Engage younger members with older members in a mentoring program. Reverse/Reciprocal Mentoring Older members learn important new technology – social media Younger members benefit from business savvy experienced older members

31. Remember: Social Media is a Marathon not a Sprint But like any race You must first get started Don’t risk becoming irrelevant – get started NOW!

32. Debra Harris, Marketing and Community Outreach Chair Las Vegas (702) 940-9919 Luanne Arredondo, Co-Chair West Covina Sunrise President Elect; Webmaster (626) 931-0089 PR@district5300.org