1. ICE Conference 09 - Living Lab Services 24th of June 2009 1 InnoJam Innovation from the crowds Miquel Sonsona UPC

2. ICE Conference 09 - Living Lab Services 24th of June 2009 2 Outline  What is a Jam?  Background at IBM  Concepts behind InnoJam  Contribution  InnoJam outcome  Possible scenarios  Conclusions

3. ICE Conference 09 - Living Lab Services 24th of June 2009 3 What is a Jam Massive online discussion Develop actions out of multiplicity of perspectives and expertise Bring together thousands of individuals from anywhere in the world Experts and moderators guide participants to build on each other's ideas Text-analysis tools capture and play back key themes

4. ICE Conference 09 - Living Lab Services 24th of June 2009 4 Background at IBM Public discussion >> private research Since 2001 yearly internal Jams 2003 – ValuesJam – Defining and stating the corporate values of IBM 2005 – HabitatJam – Stakeholders to discuss on urban sustainability 2006 – InnovationJam – 150k+ participants

5. ICE Conference 09 - Living Lab Services 24th of June 2009 5 Concepts behind InnoJam Discussion-based platform Topics Discussions Proposals Comments Individuals

6. ICE Conference 09 - Living Lab Services 24th of June 2009 6 Contribution - overview Discussion platform based on opensource forum software Vanilla Activity visualizations Social network Discussion recommendation

7. ICE Conference 09 - Living Lab Services 24th of June 2009 7 Contribution – discussion platform Discussion platform based on opensource forum software Vanilla Stable and flexible Customization of functionalities and style Role-based permissions Participants contribute by – Creating discussions – Creating proposals – Adding comments – Rating other contributions

8. ICE Conference 09 - Living Lab Services 24th of June 2009 8 Contribution – activity visualization Activity representation Participation per topics Concepts Maps mashup

9. ICE Conference 09 - Living Lab Services 24th of June 2009 9 Contribution – social network Explicit connections between community members Level of acquaintanceship Input for recommendation

10. ICE Conference 09 - Living Lab Services 24th of June 2009 10 Contribution – recommendation engine Recommend discussions to users – Possibly users to users Matching user profiles with discussion profiles

11. ICE Conference 09 - Living Lab Services 24th of June 2009 11 InnoJam outcome Community-driven approach Set of ideas and proposals Participants ratings Quality and relevance emergence

12. ICE Conference 09 - Living Lab Services 24th of June 2009 12 Possible scenarios In-house global brainstorming Open global brainstorming Customer-company open fora Living Labs...

13. ICE Conference 09 - Living Lab Services 24th of June 2009 13 Conclusions Tapping community knowledge – Allow easy participation – Provide contextual information to participants – Recommending discussions to participants Suitable for multiple scenarios