1. Who is non-pro user? certain experience and skill-set not necessarily computer-related tied to the medium computer skills play a role, but maybe they shouldn’t

2. Who is non-pro user? how to characterize? do it for a living? lack domain skills?

3. Who is non-pro user? prosemi-pronon pro do it for a living career- related domain skills (e.g., audio editing) hobbyist started as non-pro motivated for some reason to acquire more skills non-users average users entertainment instrumental

4. Motivation push non-pro users to semi-pro users? how to motivate? how to facilitate this migration?

5. Role of Tech? non-pro users: don’t really care just want an “easy” to use tool maybe move to more sophisticated tools “shortest path approach” pro, semi-pro: want to create better content, but perhaps also interested in latest and most sophisticated tools

6. Our role for non-pro users non pro users: low domain knowledge, low computer knowledge our role: provide motivation provide more computer knowledge by improving interaction

7. Methods contextual inquiry, prototyping, user studies social software, online blogging, offline dairies need to encourage elderly people to contribute to online young people post comments without asking

8. Methods web-apps: 80 registered users, only 10 active public vs. private? use social software to evaluate concepts or brainstorming bring more tools to focus specific ideas use lead users to develop ideas, and feed ideas back to non-pros

9. Methods use lead users: more domain knowledge, more computer knowledge online methods are a good way to reach these people user lead users to generate ideas need to complement with traditional methods of observation and evaluation for non-pros

10. Methods online tools - use through the whole process quick, continuous feedback users communicate with each other users/participants communicate with researchers/developers/designers social software builds community, brings researchers closer to users

11. Methods all users introduce themselves to each other how to balance communication between researchers and users, or within researchers, or within users

12. How to motivate users? how to keep users interested throughout the entire design process? some users don’t need motivation e.g., forums for tech support reward system? peer-to-peer evaluation? quick feedback

13. online vs. offline online: no direct interaction, more difficult to capture the environment online: amount of participants can be higher, more spread possible geographically online: non-pro users difficult to reach or even impossible