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MOTIVATION Processes that account for an individual’s intensity, direction and persistence of effort toward attaining a goal. Content Theories of Motivation.

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Presentation on theme: "MOTIVATION Processes that account for an individual’s intensity, direction and persistence of effort toward attaining a goal. Content Theories of Motivation."— Presentation transcript:

1 MOTIVATION Processes that account for an individual’s intensity, direction and persistence of effort toward attaining a goal. Content Theories of Motivation Contemporary Theories of Motivation

2 I) Hierarchy of Needs Theory
Self-Actualization Esteem Social Safety Physiological

3 Hierarchy of Needs Physiological: Hunger, thirst, bodily needs
Safety: Security & protection from physical and emotional harm Social: Affection, belongingness, acceptance, friendship Esteem: Internal (self-respect, autonomy, achievement) & External (status, recognition, attention) Self-Actualization: Growth, achieving one’s potential, self-fulfillment

4 Hierarchy of Needs As each of these needs becomes satisfied, next need becomes dominant Satisfied need no longer motivates Higher (satisfied internally) versus lower (satisfied externally) order needs

5 II) Theory X and Theory Y
After viewing the way in which managers dealt with employees Under Theory X: People inherently dislike work, whenever possible, will attempt to avoid it. They must be coerced, controlled or threatened with punishment to achieve goals They will avoid responsibilities & seek formal direction whenever possible Place security above all other factors

6 Under Theory Y People can view work as natural as rest or play
They will exercise self-direction & self-control if they are committed to objectives They can learn to accept responsibility Ability to make innovative decisions is widely dispersed throughout the population

7 Theory X versus Theory Y
Theory X: Lower needs dominate individuals Theory Y: Higher order needs Theory Y assumptions are more valid than Theory X. Participative decision-making, responsible & challenging jobs, good group relations

8 III) Two-Factor Theory
One’s attitude toward work can determine success or failure => “What do people want from their jobs?”; Situations in which employees felt exceptionally good or bad about their jobs. Opposite of “satisfaction” = “no satisfaction” Opposite of “dissatisfaction” = “no dissatisfaction”

9 Hygiene Factors Company policy & administration Supervision
Relationship with supervisor Work conditions Salary Relationship with peers Personal life Relationship with subordinates Status Security

10 Motivators Achievement Recognition Work itself Responsibility
Advancement Growth

11 Contemporary Theories: I)McClelland’s Theory of Needs
Need for achievement: (nAch) Seek situations attaining personal responsibility for finding solutions to problems Receive feedback on their performance Not gamblers, dislike succeeding by chance Interested in how well they do personally Prefer tasks of intermediate difficulty Perform best when they estimate that they have a chance of success =>Run own business, manage self-contained unit

12 McClelland’s Theory of Needs
Need for power: (nPow) Desire to have impact, to be influential & to control others Prefer to be placed into competitive & status-oriented situations To be more concerned with prestige

13 McClelland’s Theory of Needs
Need for affiliation: (nAff) Motive strive for friendship Prefer cooperative situations rather than competitive ones Desire relationships that involve a high degree of mutual understanding

14 II) Cognitive Evaluation Theory
Introduction of extrinsic rewards (pay etc.) for work effort that was previously intrinsically rewarding tends to decrease overall motivation. Individual experiences a loss of control over his/her own behavior => previous intrinsic motivation decreases. Verbal rewards versus tangible rewards

15 III) Goal-Setting Theory
Specificity of the goal acts as an internal stimulus If factors (acceptance of goals) are constant => more difficult the goal, the higher level of performance (direct attention to the task, energize us, persistence, discover strategies) Self-generated feedback (monitoring own process): more powerful Goal commitment, task characteristics & national culture influence goal-performance relationship.

16 IV) Management by Objectives
Setting goals that are tangible, verifiable & measurable Individual => Departmental => Divisional => Overall organizational Four ingredients are common: Goal specificity Participation in decision-making Explicit time period Performance period

17 V)Self-Efficacy (Social Learning) Theory
An individual’s belief that he/she is capable of performing a task How to develop self-efficacy? Enactive mastery: gaining experience with the task Vicarious modeling: seeing someone else doing the task Verbal persuasion: someone convincing that you have the skills to have success But intelligence & personality are absent!

18 VI) Equity Theory Comparing inputs (effort, experience, education, competence) and outcomes (raises, grading, recognition) to those of others O/IA < O/IB => Inequity of under rewarded O/IA = O/IB => Equity O/IA > O/IB => Inequity of over rewarded O/IA: Person (you) O/IB : Relevant others

19 When perceived inequity
Change inputs (don’t exert as much effort) Change outcomes (lower quality) Distort perceptions of self (I work harder than everyone else) Distort perceptions of others Choose a different referent Leave the field

20 VII) Expectancy Theory
Theory focuses on these relationships: Effort - performance Performance - reward Rewards – personal goals People will be motivated to exert a high level of effort when they believe that: Effort will lead to a good performance appraisal A good appraisal will lead to rewards Rewards will satisfy the personal goals

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