1. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123 Managing your marketing budget in a challenging economy Gary Goodman European Marketing Director ValueClick

2. About ValueClick Experts in: Affiliate marketing Measuring ROI Price Comparison Display Advertising The world’s largest independent digital marketing company These services can work independently or together to maximise your digital business The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

3. Performance Marketing rocks my world! The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

4. SEM /SEO Affiliate Marketing Online banner Offline Press, Outdoor Radio, TV Community / WOM /Viral CRM Mobile I manage a marketing budget across the media mix The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

5. The marketing mix is increasingly complex The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

6. Marketing budgets will be scrutinised even more The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

7. The impact online is likely to be less dramatic The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

8. Increased focus on performance marketing What is the role of affiliate marketing? How can Behavioural Targeting drive my overall conversion? SEM is becoming increasingly challenging to scale What new tools are there to help measure ROI ? How much of my overall budget is performance based? What do I Outsource ? The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

9. UK online market is actually in great shape The UK will represent over 40% of all E- Commerce sales in Western Europe in 2008. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

10. UK online market is actually in great shape Online sales for Q4 2007 were £15.2 billion Total online sales for 2007 was £42 billion, 39% up on 2006 Key driver for this is access to broadband which will be 90% of all internet users in 2008 The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

11. We are all spending longer online The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

12. And we are spending our time shopping! The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

13. So don’t panic…. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

14. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin It is time to prepare for a tougher market The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

15. If you don’t listen, you don’t sell you don’t sellanything.” Carolyn McCall, Chief Executive, Guardian Media Group We all have to adapt to a changing market The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

16. Customer journey tracking Web analytics Onsite surveys Online surveys Focus groups Listening to the blogosphere Google alerts/monitoring the press Measurement takes a number of forms The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

17. Re-analyse your marketing metrics Do more of what’s working Fix or drop what is not working Roll out proven strategies across more eyeballs Test/roll out everything! Above everything, focus on performance!

18. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

19. try it. Screw it up. Try it. Screw it up. Try it. Try it. Screw it up. Try it. Try it. Screw it up. it. Try it. Try it. try it. Screw it up. Try it. Screw it up. Try it. Try it. Screw it up. Try it. Try it. Screw it up Try it. Screw it up. Try it. Try it. Screw it up. Try it. Screw it up. Try it. Try it. Screw it up. Online marketing with poor measurement The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

20. try it. Optimise.Try it. it. Roll it out. Optimise try it. Optimise.Try it. it. Roll it out. Optimise try it. Optimise.Try it. it. Roll it out. Optimise try it. Optimise.Try it. it. Roll it out. Optimise try it. Optimise.Try it. it. Roll it out. Optimise try it. Optimise.Try it. it. Roll it out. Online marketing that you DO measure. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

21. Show me the money! The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

22. Track all traffic sources Apportion your action across all your marketing activity rather than just the last click Scale your CPA activity as much as possible Minimise wastage through optimisation and applying behavioural targeting ‘Carefully’ optimise your SEM Focus on onsite conversion Focus on retention/CRM Make your budget work harder

23. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123 Only Mediaplex enables you to: Track all traffic sources, including free search, seamlessly and easily Update multiple ad units on the fly, in real time, based on real time information Truly reflect the value of the last click to sale/action Track all traffic sources, seamlessly Adserving and ROI analysis for over 10 years The choice of some of the smartest marketers worldwide including and

24. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123 The last click wins model is pretty standard, however: It underestimates the role of other media which influences users on their path to conversion It overestimates the ROI from the last click Technology is now available to apportion this correctly……. Apportion your ROI across all your marketing

25. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123 ‘Master Conversion Tagging’ is our name for it It is a single tag which encapsulates all the other tags you have across your online media mix Once it has been implemented there is no need for any tagging updates Enables you to do real-time deduplication across all channels Gives you a true understanding of the value of the last click Master Conversion Tags™

26. Scale your CPA traffic as much as possible The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

27. It sounds obvious but affiliate marketing takes your marketing costs and passes them on to your affiliates Why pay when you don’t have to? This performance marketing in its truest sense Work with your network and affiliates to protect your brand Affiliates are innovators – work with them to promote your brand across a range of traditional and emerging business models Affiliate Marketing The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

28. Commission Junction: Offers a global solution Has 300 UK advertiser Has over 14,000 affiliates Affiliate Marketing

29. Behavioural Targeting much-used term much confused The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

30. Behavioural Targeting - defined Marketing to people who are “in market” Based on their online behaviour At the right time to influence their purchase behaviour and convert them into customers The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

31. Other things you should know… Cookie based is the way to go. 2 forms of Behavioural Targeting: Retargeting visitors Targeting new individual prospects that have never visited you, based on their online behaviour we are able to track The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

32. How long? The average time it takes for a user to complete a purchase Is (?) Hours The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

33. The average time it takes for a user to complete a purchase Is 19 Hours (source Scanalert). The ValueClick Group Of Companies : ValueClick Media - Commission Junction - Mediaplex - PriceRunner - Search123 This long?

34. Don’t miss out on this Window! Find a partner who can help you target: the right people, at the right time, at the right place with the right message! The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

35. Big is Best! The greater the size of the media network you run behavioural targeting campaigns on …..the better the targeting The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

36. Big is Best! The greater the “catch” of both site visitors and new prospects The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

37. ….. the quicker you can identify “true” prospects to market to and the less your media wastage Big is Best! The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

38. ….. And the better your performance - ROI Big is Best! The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

39. Market where the people are…. with more than 15,000 publishers serving 26 million unique users in the UK / 80% spending £2.6 billion online every year (source: comScore 2008 / IMRG 2007) The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

40. “Carefully” optimise your SEM Track everything Bid management tools are not all the same Deep linking is key Consider optimising landing pages in real time based on conversion Copy test Make the most of the Google Trademark changes by getting affiliates involved Don’t over apportion the last click to sale The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

41. Focus on site conversion Every 0.1% increase in conversion on site will dramatically improve your ROI from online marketing Usability companies are out there, its worth investing in one. Online surveys are cheaper to run Website analytics will give you the visibility to make changes The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

42. Focusing on retention / CRM “A man without a smiling face must not open a shop.” —Chinese Proverb The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

43. Any questions? Please come and speak to us ….. We are at the bar, the networking bar. The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123

44. ggoodman@valueclick.com The ValueClick Group Of Companies : ValueClick Media - Commission Junction - MediaPlex - PriceRunner - Search123