1. What’s Going on at ASHHRA 2010 Outlook

2. Presentation Overview
ASHHRA Defined
2010 Priorities
Learning & Education Framework
Back to Basics – Member Needs
New Member Segments
Annual Conference
Member Demographics & the Typical ASHHRA Member

3. ASHHRA DEFINED

4. ASHHRA DEFINED “Value Proposition”
ASHHRA offers the most comprehensive educational resources, industry research, HR tools, networking, and best practices for the health care HR professional.

5. VISION & MISSION Vision
By joining together, by raising our skills and by speaking with one voice, we, as ASHHRA members can enhance the well-being of our employees, our health care organizations, and the communities we serve.
Mission
ASHHRA leads the way for members to become more effective, valued, and credible leaders in health care human resources administration.

6. 2010 PRIORITIES

7. “Enhancing Partnerships”
2010 PRIORITIES
1. Membership
“Back to Basics”
3. Strategic Alliances
“Enhancing Partnerships”
2. Learning & Education
“Online Learning”
Located at the ASHHRA Online Community is a social networking Web site specifically designed for health care HR professionals to have discussions, share tools and resources, and network 24 hours a day.
As a member, you have immediate access to this tool. All you need is your user name and password.
Leader Institute
The mission of the ASHHRA Leader Institute is to develop top human resource officers who will drive transformational change in health care, measurably improving patient care and business results. The lead sponsor is Towers Perrin and the Co-Sponsor is Gilsbar.
Membership You are one of 3400 ASHHRA members who work in hospitals and health care facilities throughout the United States and beyond.
Your average colleague is at a director level in their career and hold a Master’s degree with at least one professional certification.
You are the most value asset to ASHHRA and everything we do is for you!
Strategic Alliances
ASHHRA establishes strategic alliances with stellar companies that assist us with delivering the most optimal tools and resources you need for your professional growth and development.
Foundation
The ASHHRA Foundation was introduced in 2007 to give you the opportunity to excel in your career and to help advance the health care HR profession. The three areas of focus are scholarship, education, and research.
Since its inception, ASHHRA has issued more than $35,000 in scholarships to members like you.
Advocacy
Through membership feedback surveys, you told us that legislative issues in health care human resources are very important to you.
The ASHHRA Advocacy Committee was formed to focus on these issues, which include an annual visit to Capitol Hill in Washington, DC to talk to members of Congress on your behalf.
There will be an increased focus on member needs, more requests for feedback, thus an increase in membership and retention.
In addition to the Webinars and the annual conference, ASHHRA plans to offer online learning programs to make it more convenient and economical for members to learn.
ASHHRA is looking to expand the collaborations it has with its existing partners relative to sponsorships and learning and education programs.

8. LEARNING & EDUCATION
FRAMEWORK

9. HR LEVELS OF LEARNING & EDUCATION
“What is the HR Leader Model?”
New to the Profession
“101”
“What competencies am I missing?”
Mid-Level Professionals “Specialists – Generalists”
“How can I use the HR Leader Model to help me strategize?”
Senior Level “Leaders”
Boot Camp
Mentoring Program
How to get started
What to do next
Awareness of the HR Leader Model
Learning Tracks
Administration
Onboarding, Recruitment
Background screening, etc.
Enhance particular competencies
HR Leader Model as a basis for leadership development
Leader Tracks
Strategy
Leadership
Effectiveness
Organizational Development
Embody Competencies
Be a role model
Mentor others
Use the HR Leader Model as a guide
ASHHRA Online Learning Program (spans the continuum of ASHHRA membership levels)
HR Delivery | Health Care Business Knowledge | Personal Leadership | People Strategies | Community Citizenship

10. ASHHRA LEARNING GRID Learning and Education Framework
New to the Profession
“What is the HR Leader Model?”
Mid-Level Professionals
(Specialists and Generalists)
“What competencies do I need to move to the next level?”
Senior Level Leaders
“How do I strategize using the HR Leader Model?”
HR Delivery
Reach Beyond the Expected
Basics of health care human resources
Systems and Services
Transactional Work
Compliance
Metrics and Benchmarking
Technology Systems and Solutions
Delivery of Strategic Initiatives
Healthcare Business Knowledge
Embrace New Learning
Healthcare 101
Understanding the delivery of healthcare from the perspective of consumers, employees, payers, physicians, and regulators
Supporting and exhibiting cross-functional capabilities
Applying best practices throughout the organization
Having a seat at the strategic business planning table
Community Citizenship
Raise Your Voice
Connecting with employees, customers, and communities
Responding to needs
Personally participating in professional organizations, networks and community boards
Building relationships with internal and external stakeholders by connecting community to business results
Convening diverse groups to engage them in dialogue about the role of healthcare in the community
Partnering with external communities to promote the development and growth of health care careers
People Strategies
Lead with Your Heart
Recruitment, retention and satisfaction
Impactful communication
Attract and develop a diverse workforce that meets both the needs of patients and the community
Capture the hearts and minds of people to create the desired culture
Foster meaningful work that supports a high-performance environment and effective delivery of care
Ensure that the organization has talent management and succession planning in place to sustain delivery of care
Create operating models and structures that support the alignment of people, strategies and culture
Develop value-based leaders who have the ability to create a shared vision that delivers results for the organization
Personal Leadership
Exemplify Excellence
Personal credibility
Display passionate dedication to the mission of health care, especially in the care of patients and families
Demonstrate self-awareness and self-motivation
Inspire, influence and motivate others
Focus on achieving exceptionally high standards and are accountable for the results
Champion continuous learning and self-growth
Exhibit leadership through community service
Champion the mission and values of the organization
Build trust through collaboration and consultation with stakeholders within the organization
Model transformational thinking and continuous improvement

11. MEMBER BENEFITS
“BACK TO BASICS”

12. MEMBER BENEFITS “Back to Basics” Focus on Strategic Priorities
Consistently asking members for feedback on needs and wants
Delivery of members’ basic needs
More Webinars, white papers, HR metrics, leadership opportunities, compensation data, etc.
Expanded venues for educational offerings
Internet: Webinars, Podcasts, social media
More resources and publications
Research reports on topical areas members need to know
Opportunities to become leaders in the profession
Additional member benefits at no charge, when possible
Enhance current relationship with the chapters
Annual conference scholarships and grants
ASHHRA is simply focusing on its core competencies:
Leaning and education, networking, and tools and resources – this is what we do well and what we plan to continue to deliver to our members.

13. MEMBER BENEFITS Benefits Members Value Resources
Resources Library (white papers, forms, best practice documents)
HR Leader Model Self-Assessment
AARP Assessment Tool
Thought Leader Forum Series
AHA Resources Center
Learning & Education
Annual Conference
Mentoring Program
Chapter Leadership Conference
Webinars
Online Learning
Survey Reports
Monthly Health Care Labor Report
Semi-Annual Labor Activity in Health Care Report
Watson Wyatt Reward Survey Report
Compensation Survey Report
HR Metrics Tool
Publications
Online Benefits
Resources Library
ASHHRA Web site
Social Networking Web site – Linked In
Online Buyers Guide
Webinar Registration
Membership Renewal
HR Pulse Magazine
Membership Directory (print and online)
Monthly e-News Brief
Bi-Monthly Diversity e-News Brief

14. NEW MEMBER
SEGMENTS

15. NEW MEMBER SEGMENTS Groups Targeted in 2010
Young professionals, which include:
College Students
New-to-the-Profession (0-5) years
Non-Hospital Facilities in Health Care
Long-term and acute care facilities
Clinics, foundations, etc.
Affinity Groups & Like Associations
Ethnicity-based organizations:
National Association of Health Services Executives (NASHE)
Asian Health Care Leaders Association (AHCLA)
Institute for Diversity (IFD)
Organizational-based organizations:
College & University Professional Association for Human Resources (CUPA-HR)
American College of Healthcare Executives (ACHE)
Society for Healthcare Human Resources (SHRM)
New member segments are defined as different markets we want to target for ASHHRA membership for a couple of reasons.
One: These are not our typical members
Two: We believe we can meet their health care HR needs from an organizational and professional standpoint.

16. YOUNG PROFESSIONALS ASHHRA Offers Mentoring Program HR Self-Assessment
Standard HR Forms & Templates
General HR Tools & Resources
Targeted learning sessions at annual conference
Conference Scholarships
The new-to-the-professional (NTTP) individual is defined as someone new to the field of human resources and/or new to the industry of health care HR. ASHHRA is forming a special interest group, which is a subset of the mentees from the ASHHRA Mentoring Program, to address the issues that the NTTP folks are facing and how they differ from those issues in a traditional hospital setting.

17. AFFINITY GROUPS ASHHRA Offers Social Networking Options
Free & Discounted Webinars
White Papers on Hot Topics in HR
Quarterly Magazine with HR Educational Content
Joint Membership Options
Conference Speaking Opportunities
Conference Scholarships & Grants
We recognize that many human resources majors don’t know about the kinds of career opportunities available to them in health care HR. ASHHRA is trying to educate them in this regard.
Our objective is to capture this group right out of college, truly understand their needs, meet them, and ultimately transition them into a practitioner member.

18. NON-HOSPITAL FACILITIES IN HEALTH CARE
ASHHRA Offers
Special Interest Groups focused on non-hospital issues
Webinars on non-hospital issues
Discounts on products and services
Annual conference learning sessions
Custom membership dues structure
Private ListServ for sharing information and resources
We began targeting this group in We designed a learning session specifically targeted to them to begin to understand what keeps them up at night. We followed up with the attendees after the conference and invited them to participate in a survey to understand their needs. The survey resulted in the development of the Non-Hospital Facilities Special Interest Group.
Two ASHHRA board members who work in this segment, Ted Goad and Jim Frain, helped to spearhead this group.

19. ANNUAL CONFERENCE

20. or visit our Web site at www.ashhra.org
Who Should Attend
Pricing
Health care professionals who are:
New-to-the-profession of health care HR practitioners
Looking for learning and knowledge sharing
Senior executives looking for effective leadership strategies
Students with a desire to enter the health care HR profession
Practitioners from medical facilities outside of hospitals
ASHHRA Members: $695
Non-Member: $860 (includes a one-year ASHHRA membership)
Students: $550 (must show transcript)
The conference is near the waterfront in downtown Tampa, convenient to area restaurants and the Streetcar Line to historic Ybor City.
Networking
Enjoy social events, receptions, and lunches planned by ASHHRA, exhibitors and sponsors.
Exhibits
Learning Opportunities
Learning Session Topics
As a part of your learning, find out what’s new in health care HR by visiting all the booths in the Exhibit Hall.
Health Care Boot Camp – Learn HR basics and get tools and resources to help you advance in your career
Professional Development Series – Learn strategies, best practices, and gain valuable resources
ASHHRA Leader Track – Learn strategies for solving organizational problems your facility currently faces
Learning Sessions – Health care HR sessions covering topics from compensation, legislation, and diversity, to hiring practices and career coaching
Panel Discussions – The Current Trends and Legal Issues in Health Care for the Facilities Outside of Hospitals – Learn about the new regulations, issues, challenges and resources
Award Winning Departments
The Business of Health Care
Cultural Competencies
Operational Efficiencies
Disruptive Behaviors / Workplace Bullying
Employee Engagement
The Health Care Workforce
The Joint Commission Standards
Labor Relations / Labor Law
Nurse Recruitment and Retention
Quality / Patient Safety/ Risk Management
Succession Planning
Talent Management
What Does Your CEO Need You to Know
Keynote Speakers
Dr. Henry Cloud – Opening Ceremony
Steven Berkow, J.D. – Business Meeting
Martha Finney – Closing Ceremony
Call
For more information
or visit our Web site at

21. MEMBER
DEMOGRAPHICS

22. TYPICAL ASHHRA MEMBER The Typical ASHHRA Member:
Holds at least a Master’s degree
Works in a hospital setting
Operates in a facility with a budget of $100 million or greater
Has more than 10 years of HR experience
Is an executive, director level and above
Is responsible for more than one HR function
Works in a facility with 100 – 600 licensed beds
Is 49 years of age or older
This information is based upon 2007/8 membership surveys.

23. 2010 MEMBER DEMOGRAPHICS HR Experience
38% of members have 10 years or less experience in health care HR
At least 50% of ASHHRA members have more than 10 years of health care HR experience
28% have 10 – 20 years of experience
34% have more than 20 years of health care HR experience
The majority of ASHHRA members are highly experienced in human resources
39% of members have 10 – 20 years of HR experience
47% have more than 20 years of HR experience

24. HR Function & Type of Facility HR Functions in Which Members Work
2010 MEMBER DEMOGRAPHICS
HR Function & Type of Facility
HR Functions in Which Members Work
Function
Percent of Members
Benefits
58.7%
Compensation
63.1%
Employee Relations
67.0%
Training & Development
52.5%
Organizational Development
48.0%
Diversity
39.7%
Recruitment
64.8%
Administrative
57.5%
Generalist
55.3%
The majority of ASHHHA members work in a hospital setting. ASHHRA is currently looking to penetrate the non-hospital segment (e.g., long-term care, acute care, clinics, foundations, etc.) to understand their HR needs.
Members are responsible for more than one functional area.

25. No. of Beds & Operating Income
2010 MEMBER DEMOGRAPHICS
No. of Beds & Operating Income
ASHHRA members work in various sized facilities:
24% of member facilities have less than 100 beds
34% have 100 – 300 beds
25% have 300 – 600 beds
17% have more than 600 beds
ASHHRA members’ operating budgets vary widely from $1M to over $500M
26% have budgets of $31 - $100M
31% have budgets of $101 - $500M
19% have budgets greater than $500M

26. 2010 MEMBER DEMOGRAPHICS Race & Education
The vast majority of ASHHRA members are Caucasian
The goal is to diversify the members in age and ethnicity
87% of members hold at least a Bachelor’s degree

27. 2010 MEMBER DEMOGRAPHICS Gender & Age
Women in ASHHRA outnumber men 2 to 1
75% of ASHHRA members are between the ages of 40 and 59
Only 2% are under the age of 29

28. ASHHRA MEMBERS BY STATE94 46
168 16 33 9 8 28 60 21 50 10 35
173 39 56 24 68 36 23 45 20 41 61
157 53
107 81
227
130
122 89
195
103
106 58 29 31 38 64 18 75 4
AK=7
HI=9
Other Countries with 1 EA
Nassau
Beirut
Ikeja
Auckland
Bruce
Kathmandu
Riyadh (2)
Road Town
San Juan
Top Member States in rank order: IL, NY, TX, CA, FL, PA, OH, NC, MI, WI; which sums to 1,488 members or 46% of total membership population of 3210
These 10 states represent 46% of the total membership population
Members by ASHHRA Region
Region 1: 255 Region 6: 297
Region 2: 389 Region 7: 280
Region 3: 363 Region 8: 216
Region 4: 415 Region 9: 333
Region 5: 651 Intl.: 10
(Data as of Feb. 15, 2010)

29. ANALYSIS OF ASHHRA MEMBERSHIP GROWTH
Since 2002, ASHHRA membership has been increasing by 5% until 2008.
The economic crisis of 2008 and the uncertainty of 2009 were main factors for the membership shortfall, retention was more of a factor than recruitment.
2008 membership growth target was based on the 2008 – 2010 strategic plan and was later deemed too aggressive based upon market conditions and the historical growth rate of ASHHRA members.
The poor economy had a tremendous effect on member growth and retention in This was confirmed by the comments we received in the 2009 Member Feedback Survey.

30. BOARD OF DIRECTORS
& STAFF

31. 2010 Board of Directors PRESIDENT JEFFERY PAYNE, SPHR
Vice President, Human Resources
Lakeland Regional Medical Center
Lakeland, Fla.
HEALTHCARE FACILITY CEO
ROBERT (BOB) E. MORRISON
President/CEO
Randolph Hospital
Asheboro, N.C.
NON-HOSPITAL HEALTH CARE DIRECTOR
JOHN OSTROM, SPHR
Director, Human Resources
Intermountain Medical Group
Salt Lake City, Utah
VICE PRESIDENT
ROBERT WALTERS, SPHR
Corporate Director, HR Operations
Health First, Inc.
Melbourne, Fla.
AT-LARGE BOARD MEMBER
JOSEPH N. MICUCCI
Director, Human Resources
Jefferson University Hospitals - Methodist
Philadelphia, Pa.
NON-HOSPITAL HEALTH CARE DIRECTOR
JAMES FRAIN, SPHR, CEBS
Vice President, Human Resources
South Bend Medical Foundation
South Bend, Ind.
IMMEDIATE PAST PRESIDENT
DANIEL ZUHLKE
Vice President, Human Resources
Intermountain Healthcare, Inc.
Salt Lake City, Utah
AT-LARGE BOARD MEMBER
GARY WILLIS
Former Director, Human Resources
Shodair Children’s Hospital
Helena, Mont.
CHAPTER OFFICER DIRECTOR
BARRY K. LINDEMAN, SPHR
Director, Human Resources
Clark Regional Medical Center
Winchester, Ky.
TREASURER
IRMA BABIAK PYE, SPHR
Senior Vice President & CHRO
Valley Baptist Health System
Harlingen, Texas
AT-LARGE BOARD MEMBER
GRACE BLAIR MOFFITT
VP, Interim Administrator of AP
Reidsville, N.C.
REGIONAL DIRECTOR
KARMEN R. REID, CCP, PHR
Section Head, Salary Administration
Mayo Clinic
Rochester, Minn.
NEW-TO-THE- PROFESSION DIRECTOR
MAUREEN O’KEEFFE, SPHR
System VP, HR & Strategic Planning
St. Luke’s Health System
Boise, Idaho

32. ASHHRA STAFF ashhra@aha.org www.ashhra.org Executive Director
Stephanie Drake, M.B.A.
Marketing Specialist
Ferdinand Libunao
Marketing and Membership Manager
Sharon Allen, M.B.A.
Education Specialist
Jamie Macander
Governance Specialist
Shirley Armistead
Membership Specialist
Regina Stoker

33. THANK YOU Words to Live By:
“A successful team beats with one loyal heart.”
Gary I. Willis, ASHHRA Board Member