3. 2005

6. This is Your Business

9. Twitter 62% Facebook 60% LinkedIn 57% YouTube 10% Google+10% Blogs00%

10.  Brand Awareness  Exposure  Engagement  Influence  Sales  Customer retention

11.  Tactics: What social tactics are most effective?  Engagement: What are the best ways to engage my audience with social media?  Measurement: What is my ROI?  Tools: What are the best tools today?  Trusted Representatives:  What does your company do with a complaint?  When it out there, it’s out there!  Oops, I hit the enter key

12.  Be where your customers are  Be The source for important information  Promote Company  Customer Engagement  Web Traffic  Lead Quality  Search Engine Rankings

13.  People are talking about your business…  Prospects  Clients  Competitors  Engagement shows accountability  Conversations eradicate disconnect

14.      

18.  Customer/client recommendations  Increased followers and fans  A higher position in search engine rankings  Greater number of page views and an increased number of visitors to your website  More posts/mentions about your company  Increased revenue from new and existing customers

19. Trusted Representatives

20.  Using Social sharing buttons5%  Administering branded microblogs10%  Advertising on social networks15%  Administering content sharing sites17%  Administering branded social networks19%  Creating article/blogs31%  Creating research/whitepaper content32%  Creating video/audio content32%

21. Blogs & Blogging News/Media/PR Email Infographics Webinars Social Networks Document Sharing Word of Mouth Podcasting Q & A Type-in Traffic Direct Referral Links Social Bookmarking Forums On-line Video Comment Marketing Research/White Papers

23.  Brand awareness  Customer Support  Exposure  Idea gathering  Engagement  Dissemination of pertinent information  Assess marketing perception  Being aware of customer problems

24.  Great prospecting tool – think in 3 levels  Industry  Client Involvement  Prospecting  Tap into who is inquiring about your company  At a minimum – secure your company name