1. Impacting the “recession proof” customer you need
Impacting the “recession proof” customer you need! Augmenting the “reach and frequency” of your ad message on the area’s dominant Web site Attracting the “active” online consumer who seeks you locally & globally on 1 1

2. Our Combined Online Audience is “Recession Proof!”
16,000+ unique visitors viewing over 320,000 pages of information each month*
25 percent increase in visitors in 1 year!*
89 percent are years of age
85 percent attended college
51 percent are professional/ managerial
69 percent are homeowners
63 percent earn $50,000 or more/ year
71 percent log on at work
40%= / 39%= / 11%= 55+
Our online readership is affluent, educated and growing!
Source: *= March “WebTrends” & March 2011 vs March 2011 | Source NAA/ MORI Newspaper Web Audience Study 2007 2

3. Why Advertise Online Locally?
Because, as the economy went down LOCAL Online spending went up!!
14.9% of average (SMB) Small/Medium sized businesses’
ad budget is now Online!
And, that percentage will continue to rise over the next few years!
If you’re not there…. Your competitor could be there!
Source: 2011 Borrel Research Study: Benchmarking Local Online Media 3

4. Why Advertise in Print & Online?
Because that’s the top two places your customers look for them!
Source : NAA/ MORI Research Study 2009 4

5. Your ad links to your Web site. in our Online Marketplace
Reach Our Recession Proof Audience with Online Frequency!
We now offer “Hover Over” Online Ads! “Mousing over” these online “Side Banners,” makes your current ad appear!
Your Online “Side Banner” Ad
Will be seen no less than 90,000 times a month!
Your ad links to your Web site.
Or, your profile page
in our Online Marketplace
Side Banner Ad Size: 145 x 60 pixels Roll Over Ad Size: 300 x 250 pixels
Side Banners appear on every page.
Ads rotate with other advertisers in a figure-8 pattern every 2 minutes
Limited to 24 Advertisers ONLY! (6 per newspaper) 5

6. Limited to 24 Advertisers ONLY! (6 per newspaper)
Reach an Active Audience Seeking Your Product or Service!
All our Web site pages features a link/ search box to our Business Directory Readers can search for you by business name or category
Receive an Online
PREMIUM LISTING!
Your business is listed above all of your competitors! Contact information & Web/ links included
Listing also links to
Your Online Profile Page
Your Online Profile Page can feature
Business Name
Slogan
Address
Phone Number
Fax Number
Address Link
Hours of Operation
Business Picture
Google Map
Profile
Up to 6 Photos*
Up to 6 Products and Services*
Up to 3 Coupons* *Changeable once a month
Plus we’ll feature your business on the “right rail” of the Online marketplace
Limited to 24 Advertisers ONLY! (6 per newspaper) 6

7. Enjoy assistance with Your Search Engine Optimization!
We list Marketplace Pages
throughout the World Wide Web on Search Engines & Internet Directories
Since these pages come from our dominant local Web site you will be leveraging our popularity to get ranked higher!
9 out of 10 stop at the first 3 pages of a “Search Engine” when looking for a product or service. 6 out of 10 stop at the first page! (Jupiter Research Study)
Pages are listed on:
Actual results on 1st page of Google from a local search for “Chiropractic Care Vandalia, MO ” on April 16 , 2011 No guarantees are made that similar results will occur with any online deployment

8. Dominate with the power of newspaper advertising!
You’ll receive a 2 column x 5 inch Print ad twice each month in the newspaper of sale.
Plus, a 2 column x 5 inch Print ad
in 2 additional newspapers
Line Classified listing in all four newspapers every week

9. Packaged for 24 advertisers only at: $63/week for 12-months
You’ll receive no less than 90,000 monthly “Hover Over Ads on all 4 Web site Pages
You’ll receive ENHANCED status in our Online Marketplace
With your listing at the top!
Ad Links to your: Website, Business Profile Page
Plus, a banner ad on marketplace pages
You’ll receive a 2 column x 5 inch Print ad twice each month in the newspaper of sale.
Plus, a 2 column x 5 inch Print ad
in 2 additional newspapers
You’ll receive assistance with “Search Engine Optimization” on
Packaged for 24 advertisers only at:
$63/week for 12-months
Current Rate: $616/month

10. _____________________________________________ ________
Program Details:
The Newspaper will deliver across the Web site: -> A new 300 x 250 Online “Hover Over” ad to rotate on all Web site pages. Ad is guaranteed to receive no less than 90,000 monthly ad impressions
-> Enhanced Status in the Online Marketplace Platform (SEO assistance and Profile Page) with Banner Ads on Marketplace pages
-> A 2 column x 5 inch Print ad twice each month in the newspaper of sale. Plus, a 2 column x 5 inch Print ad
in 2 additional newspapers
-> Line Classified listing in all four newspapers every week.
- Advertiser agrees to pay a weekly fee of: $)_______________ (to be billed in 12 monthly terms)
This agreement is for 12 consecutive months commencing on ______________ The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below.
Newspaper:
________________________________________________ _______________
Salesperson) (Date)
________________________________________________ ________________
(Management) (Date)
Account Numbers(s):
___________________________________________________________________
ADVERTISER:
_______________________________________________________________________________
(Firm Name)
_____________________________________________ ________
(Authorized Signature) (Date)
__________________________________ ___________________
(Print Name and Title of Signer) ( Address: to receive weekly reports)
________________________________________________________________________________
(Street Address/P.O. Box)
______________________________________________________________________________________________________
(City, State and Zip)
(Telephone Number)
By signing this Agreement the advertiser accepts the following conditions: This Agreement is is governed by the terms and conditions of the newspaper’s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser to pay prevailing rate for all inventory used = $616/month value