1. Radvision® Scopia®

2. Who is Radvision? 20 Year Leader in Video Technology
The video industry runs on Radvision technology
Video infrastructure supplier to the industry’s largest companies
Market share leader in core signaling technologies
The most comprehensive video connectivity solution in the market
History of Technology Leadership and Innovation with Strong Patent Portfolio
Scalable Video Coding (SVC)
Distributed multipoint architecture
Bandwidth optimization
3G Videotelephony
Conference initiation from IM

3. Radvision The Best Video Solutions in the Market
The Best Desktop and Mobile Solution
The Market’s Highest Quality Room System
The Most Flexible and Affordable Telepresence System
The Simplest and Most Affordable SMB Solution
Most Comprehensive Management Application
The Highest UC Connectivity in the Market

4. The Best Desktop and Mobile Solution
Unlimited Free Desktop and Mobile Clients
Invite anyone to your meeting
PC, Mac, iOS, Android
Supports HD Voice, Video and Data
H.239 content w/ innovative ‘Slider’
Embedded Firewall Traversal
Connect from anywhere
Internet Optimized Media Handling
H.264 SVC, NetSense
Enterprise Integrated
Directories, Management, Calendars
Not just a video endpoint
Moderate your meetings
Start streaming or recording
Call from directory
Control video layouts

5. H.264 Scalable Video Coding (SVC) High Quality on Real World Networks
Maintaining high quality calls with participants over unmanaged networks like the public Internet can be problematic because of packet loss and limited bandwidth. Scopia Desktop’s H.264 Scalable Video Coding (SVC) provides HD video with high error resiliency and maintains interoperability with room video conferencing systems.
Scopia’s SVC implementation is an extension to the H.264 video standard used by most video conferencing devices today. Scopia Desktop users can receive a quality conferencing experience even in less than perfect, real world network conditions and is particularly well-suited for wireless Internet connectivity.

6. The Market’s Highest Quality Room System
Dual 1080/60fps video & content
H.264 High Profile & SVC
Intuitive user interface
Fantastic iPad control
Highest capacity MCU
Streamlined industrial design
The Scopia XT5000 is Radvision’s flagship product in the Scopia series of room systems. The XT5000 is the only system in the market to incorporate dual 1080p/60fps live video and content, HD audio, simultaneous H.264 High Profile for bandwidth efficiency, H.264 Scalable Video Coding (SVC) for error resiliency, along with multi-party calling. The second video stream can be used with an additional camera or for high resolution 60fps data and content sharing.
An embedded MCU with support for continuous presence with up to 9 participants - the highest capacity in the market today - is available.
The user interface is designed for simplicity along with Apple iPad control for enhanced capabilities.
The XT5000’s refinement goes beyond the user experience to modern hardwaredesign that complements any conference room.
No other room system in the market today can do all of this

7. The Most Flexible & Affordable Telepresence
The Scopia XT Telepresence Platform creates a lifelike, immersive experience replicating the feeling of meeting in-person. The XT Telepresence Platform is customizable to the unique requirements of individual rooms and customer needs. Installed and configured by Radvision and Avaya’s worldwide network of channel partners, the XT Telepresence Platform provides a cost-effective and highly flexible approach, enabling partners to meet the unique needs of each customer deployment. Customers can define the installation and furnishings that best fit within their conferencing environments for a distinct customized telepresence experience typically at 1/3 the cost of the competition.
Through the Scopia Elite MCU, Radvision offers the most interoperable, multi-vendor, multi-stream telepresence multi-party conferencing solution available.
Totally flexible solution
No restrictive room sizes
1/3 cost of competition
Highest interoperability

8. The Simplest and Most Affordable SMB Solution Out-of-the-box Video Collaboration
Scopia SMB Solution:
Scopia HD room system
With the market’s highest capacity embedded MCU
And Scopia Desktop and Scopia Mobile
High quality room system video with all the benefits of Scopia Desktop and Mobile

9. Most Comprehensive Management Application
Single all-inclusive solution
Broad 3rd party client support
Patented MCU virtualization
Virtual rooms
Extensive enterprise back room integration
Scopia Management Suite (iVIEW) delivers management, control and scheduling for robust, easy-to-use conferencing. It provides an all-inclusive solution for managing all video conferencing devices including Radvision and third party endpoints, infrastructure devices such as MCUs and gateways, and call control applications such as gatekeepers and SIP agents. Administrators can detect and monitor their devices, remotely configure, control and upgrade them.
Scalability and redundancy is delivered for large enterprises and service providers including the unique Virtual MCU feature for distributed deployments. With iVIEW’s Virtual MCU, virtual conference rooms are created for simple access across the deployment.
Extensive enterprise back room integration is available included integration with Microsoft Active Directory, Outlook and Lync or IBM Lotus Domino, Notes and Sametime.

10. The Highest UC Connectivity in the Market
Support for:
Avaya Aura
Microsoft Lync
IBM Sametime
ALU MyTeamwork
UC integration at the Core provides:
Investment protection
Interoperability

11. Radvision – Connecting the World of Video
Flare / ADVD
Room System
ONE-X
XT Series
SCOPIA Mobile 3G
Telepresence
VoIP
SIP PBX

12. Why Radvision? Answer: Leading Feature-rich Price-Performance UC-Independent Solution
Dual 1080p 60fps Room  
H.264 High Profile / SVC
 / 
 / 
 / 
iPad Control of Conference
Embedded Room MCU
4 Sites
8 Sites
9 Sites
Integrated SMB Solution
(HD Room, Bridge, Desktop, Mobile)
PC/Mac Desktop Client
(Firewall traversal/ free distribution)
 /  (messy)
A/V/D Mobile Client
(iOS, Android, Smartphone, Tablet)
Jabber - iPad
WebEx - all
But messy
3rd Party Endpoint Mgmt.
Only PLCM
Telepresence Interop.
Only Cisco
Only LifeSize
Virtualized MCU Resources
Only Scheduled
Patented
Microsoft Qualified Gateway
This table helps you compare RADVISION with the competition. The ticks show RADVISION capability and the x’s show missing functionality from the competition.
Note RADVISION have a number of unique’s. Note the room systems uniquely provide dual HD feeds so you can have the participants video feed and content sharing, say a pre-recorded video they’re reviewing, both in HD quality.
Note you can use the iPAD to control conference calls and have up to 9 sites presented on the screen simultaneously.
RADVISION offer an all-in-one bundle ideal for SMBs. With the integration of SCOPIA Desktop Server into the SCOPIA XT 1000 or 1200 meeting room system, the SMB bundle provides the ability to host a video conference call with full multi-party HD video and data collaboration for up to 9 sites using the embedded MCU, including a combination of room systems and desktop users both inside and outside an organization.  Its fully integrated deployment model  doesn’t require detailed technical skills to install or manage making it ideal for the SMB market. With SCOPIA Desktop Client Distribution and Licensing – no registration or user specific licenses are required which means SCOPIA desktop and mobile conferencing can be installed on an unlimited number of devices, allowing personal participation from virtually anywhere, even for users outside the organization, such as with customers, suppliers and prospects
Automatic Firewall Traversal – provides an effective way to extend video communications beyond enterprise boundaries to workers at home and on the road
Competitors do not have Firewall Traversal built in and they charge separately for this functionality.
The iView management system will manage 3rd party end points as well as RADVISION so customers can manage their entire video system from single mgmt.
The SCOPIA XT Telepresence Platform combined with the SCOPIA Elite MCU delivers unmatched interoperability with telepresence systems from Cisco® Tandberg, Logitech®/LifeSize® and Polycom® as well as with any standards-based video conferencing system for full video, audio and content sharing. RADVISION also has the only MSFT qualified gateway for extending video to Lync video users.
Bad
Price-Performance
Great
 Not Supported  Supported

13. Native Support for Room Systems Radvision, Cisco, LifeSize, Polycom, etc.
Radvision is a 20 year leader in video technology and has been the video infrastructure supplier to the industry’s largest companies. As a result of this heritage, Radvision has the most comprehensive video connectivity solution in the market providing connectivity from mobile clients to multi-stream immersive telepresence systems.
Through Scopia video infrastructure, you can connect to telepresence systems, standards-based HD video conferencing systems and unified communications applications for unmatched interoperability including the ability to see up to 28 participants simultaneously. 

14. Education University of Houston (UHD)
Offers degrees in 48 areas with enrollment of over 12,000 students
Challenge: Video conferencing is mission- critical to UHD and they required a robust platform with firewall traversal, HD and remote desktop connectivity with data
Solution: UHD deployed Scopia Desktop and 2 Scopia MCUs which stood up to rigorous testing comparing against UHD’s previous solution
Benefits: The system proved robust to handle added remote participants via Scopia Desktop. HD was very successful providing impressive quality on PCs. UHD is now positioned to offer a completely seamless solution that extends their advanced room systems to the desktop
Full case study is below for additional reference:
University of Houston-Downtown Expands its Video Horizons with Radvision Infrastructure and Desktop Conferencing
Customer: University of Houston – Downtown (UHD)
Country: USA
Industry: Education
Product: Radvision’s complete video conferencing infrastructure solution including Scopia Multipoint Conferencing Units (MCU), Scopia Desktop and iVIEW Suite Management and H.323 Gatekeeper application.
About University of Houston – Downtown
Since opening its doors in 1974, UHD has grown in mission and service, and now offers baccalaureate degrees in 48 areas and four master’s degree programs. Enrollment has surpassed 12,000 students who attend classes in four Colleges: Business, Humanities and Social Sciences, Public Service and Sciences and Technology. A fifth college, University College, serves as the entry point for all students coming to UHD. Approximately 2,000 students graduate each year with degrees in humanities and the arts, social sciences, business, the sciences and technology, education and criminal justice. As one of the four distinct and separate components of the University of Houston System, UHD offers educational opportunities and access to students from a variety of backgrounds including many first generation college students, students who work full or part time, students who may have family obligations and students who transfer from community colleges and other higher education institutions.
The Mission:
UHD needed to replace its existing video network infrastructure (MCUs) with a reliable, robust platform that delivered value added features, such as firewall traversal, high definition support and remote desktop connectivity and data collaboration.
The Challenge:
UHD is a pioneer within the University of Houston System in utilizing video conferencing technology. It is used both in distance learning and day to day communications between remote sites, with up to 80 hours of constant connectivity per week. As such, the video conferencing system is a mission-critical part of the university’s communications infrastructure. The new infrastructure not only needed to deliver value added features, it had to be easy to use, integrate seamlessly with existing endpoints and workflow, and deliver the robust performance for UHD’s heavy usage today, as well as with projected added desktop connectivity and high definition.
The Solution:
UHD enjoyed years of positive experience with Radvision’s Gatekeeper technology, especially when it came to engineering issues. For the staff at UHD, strong engineering was a critical factor in choosing a new vendor. Radvision’s standard-based vision was in sync with UHD’s approach and laid the groundwork for a fruitful partnership. UHD deployed two Radvision Scopia MCUs, Scopia Desktop, and iVIEW™ Suite and Gatekeeper in an extensive, full-scale pilot. The first stage of the pilot was to ensure that the new infrastructure would stand up to the rigorous test of UHD’s present capacity, without compromising the constituent’s experience. These tests were completed in a full production environment, with special emphasis on remote desktop connectivity. High definition testing in a production environment with Polycom and Tandberg endpoints and standard PC’s was also carried out successfully.
The Benefits:
For both audio and video, the system was tested for out of order packets and lost packets and the results were verified and deemed excellent. The system proved robust to handle added remote desktops via Scopia Desktop. The high definition tests were also very successful, with the quality on the PC significantly impressive.
“We are now positioned to offer our constituents a completely seamless solution that extends our advanced systems right to the desktop,” says Steve Cachia, Manager for Video Network Services, UHD Division of Information Technology. “With the SCOPIA platform’s Flat Capacity Plus™, we are getting more value from each port, while reducing the burden on the system to handle network, audio and video separately. And we can transmit sessions using H.264, HD & H.239 without restriction.”

15. Financial Services Depository Trust & Clearing Corporation (DTCC)
Custody and asset servicing for more than 3.5 million securities from over 110 countries, valued at $40 trillion
Challenge: DTCC needed to expand their deployment to support higher volumes, and extend conferencing to the desktop for remote participants
Solution: Scopia Desktop extended conferencing to business partners and remote employees
Benefits: DTCC extended the reach of their existing video network, while also ensuring return on investment of their existing systems. Access to video conferencing is available to all DTCC associates with Scopia Desktop. DTCC increased associate productivity and reduced travel expenses. DTCC associates can also easily collaborate with business partners by sending a web link and built-in firewall traversal ensures connectivity
Full case study is below for additional reference:
Depository Trust & Clearing Corporation (DTCC) deploy Radvision Video Conferencing Solution Enhancing Productivity and Collaboration
Customer: Depository Trust & Clearing Corporation (DTCC)
Country: USA
Industry: Financial Services
Product: Radvision’s complete Scopia video conferencing infrastructure solution including the Scopia MCU, Scopia Desktop, Scopia Gateway and iVIEW
Management.
About DTCC:
The Depository Trust & Clearing Corporation (DTCC), through its subsidiaries, provides clearance, settlement and information services for equities, corporate and municipal bonds, government and mortgage-backed securities, money market instruments and over-the-counter derivatives. In addition, DTCC is a leading processor of mutual funds and insurance transactions, linking funds and carriers with financial firms and third parties who market these products. DTCC’s depository provides custody and asset servicing for more than 3.5 million securities issues from the United States and 110 other countries and territories, valued at $40 trillion. In 2008, DTCC settled more than $1.8 quadrillion in securities transactions. DTCC has operating facilities in multiple locations in the United States and overseas. For more information on DTCC, visit
The Mission:
For more than 30 years, the Depository Trust & Clearing Corporation’s family of companies has helped automate, centralize, standardize and streamline processes critical to the safety and soundness of worldwide capital markets. After September 11, 2001, DTCC, like many organizations with offices in New York, moved data and business operations outside of the city. With associates working in multiple sites, video conferencing became a key communications tool. Video conferencing systems were added to roughly 100 distributed conference rooms so DTCC associates could communicate. Communication and collaboration among sites was crucial.
The Challenge:
As video conferencing became more prevalent at DTCC, the company needed to expand capabilities and the network itself for several reasons. First, as the volume of video conferencing increased, so did the complexity of scheduling and reserving video conference rooms. Waiting for available rooms and manually tracking endpoint numbers was time consuming and unproductive. Second, expanding the ISDN network was prohibitively costly and didn’t support the latest available technology. At the same time, abandoning the substantial investment previously made in the network and endpoints was not a current option. Third, DTCC wanted to extend conferencing capabilities to the desktop for remote participation. Lastly, DTCC wanted a scalable and distributable solution so that over time the demand for expanded video conferencing could continue to be met. DTCC’s challenge was to accomplish all of this in a cost-effective manner, without abandoning the legacy system.
The Solution:
Scopia Multipoint Control Units (MCUs) provide media processing for all video endpoints – room-based and desktop.
Scopia Desktop, a web-based client, connects associates for remote collaboration.
Scopia Gateways connect the original ISDN endpoints with an IP-based network to leverage the original video conferencing investment as well as DTCC’s investment in their IP network.
iVIEW Suite, the video network management system, enables scheduling as well as resource, infrastructure and endpoint management. It also conserves bandwidth usage.
The Benefits:
Increases associate productivity and collaboration: before the Radvision solution, associates focused the camera on a white board to share information during video conferencing. Now participants collaborate online using standards-based data collaboration via the Scopia Desktop solution.
Provides accessibility to all associates and reduces travel expenses: video conferencing is available via DTCC conference rooms and personal computers. In addition, multiple sites can communicate together.
Reduces deployment costs: Scopia Desktop uses a freely distributable web client; which is updated automatically at the time of the connection to the server. Installation is simple and seamless.
Enables easy collaboration with business partners: DTCC associates send a web link to business partners inviting them to participate in a video conference. Scopia Desktop’s built-in firewall traversal ensures call connectivity regardless of the other person’s firewall configuration.
Protects DTCC’s investment: the Radvision solution supports today’s and tomorrow’s conferencing environments, endpoints and networks. The distributed network optimizes resources, provides redundancy and allows for future expansion.
Extends the reach of DTCC’s existing video network: by bridging network topology, Radvision helped DTCC expand video conferencing, while also ensuring return on investment of their legacy system.

16. Healthcare British Medical Association (BMA)
Association for doctors and medical students with 143,000 members worldwide for career development, business optimization and legal advice
Challenge: BMA’s video conferencing needed to accommodate over 1,000 desktops, 140 home workers in the UK and 25 employees in other countries
Solution: Full Scopia - Desktop for PCs and Macs, Elite MCU for multi-party, XT room systems, Scopia Management
Benefits: Demand for video within BMA rapidly expanded. Over 1,000 employees now use video regularly. Members working from home, hospitals and clinics can communicate with each other and share data anywhere in the world, using whatever they have (BYOD)
Full case study is below for additional reference:
British Medical Association Adopts Radvision System to Improve Collaboration among its Staff, NHS Committees and Experts Worldwide
Customer: British Medical Association (BMA)
Country: UK
Industry: Healthcare
Product:
Scopia XT1000 / XT1200 Room Systems
Scopia Desktop
Scopia Elite MCU & Scopia Gateway
Scopia PathFinder Firewall Traversal
Scopia iVIEW Management Suite
About BMA
BMA is an independent trade union and professional association for doctors and medical students founded in Comprised of 143,000 members worldwide, BMA offers services such as career development and support, business optimization, guidance in medical ethics and law, medical school advice and access to a host of knowledge resources. BMA is also a world class publisher of medical journals and information, including the prestigious British Medical Journal (BMJ).
The Mission:
With over two-thirds of practicing UK doctors as members, BMA is in constant contact with ministers, government departments and many other influential bodies in order to fulfill its mission to protect the collective interests of doctors. Over the past few years, video conferencing has become a critical tool for conducting meetings among BMA staff and various BMA and National Health Services (NHS) committees as well as for providing adhoc access to in-house and remote experts.
The Challenge:
BMA’s video conference users had grown to encompass close to 1,000 desktops, 140 home workers in the UK and 25 employees in other countries. Its existing video conferencing system was no longer efficient enough to handle its robust requirements, so BMA began looking for an alternative that would make collaboration faster and easier to use for its members. Superior high definition capabilities for data sharing, support for current and future endpoints and a single desktop solution for Mac and PC clients were identified as critical components, as was seamless integration with legacy infrastructure, in order to maintain BMA’s original investment. The new solution also needed the ability to conduct multiple meetings of up to 40 users with the potential to expand to 100; allow users to connect from the MPLS or via the Internet as well as to non-BMA endpoints by IP or ISDN; enable telephone participants to dial into meetings; share data; record meetings with full audio, video and data; use SIP; and allow BMA Staff to easily administer all aspects of video conferencing and audio meetings.
“Basically, we needed our members working from home, hospitals, surgeries and clinics to be able to talk to each other and share data, anytime, anywhere in the world, using whatever equipment they had-up to 40 participants concurrently,” said George Birch, BMA’s Information Management & Technology Support Services Team Leader.
The Solution:
The Radvision system implemented comprised of endpoints including Scopia XT1000 / 1200 HD video conferencing room systems and Scopia Desktop for video communication on PCs and Macs.
Infrastructure included the Scopia Elite MCU as the centerpiece of the deployment for multi-party conferencing, PathFinder for firewall traversal for H.323 systems, and a Scopia ISDN Gateway for connectivity with external systems on ISDN networks.
Management for the entire deployment is through the Scopia iVIEW Management Suite providing a single access point for managing all video conferencing devices including Radvision and third party endpoints along with infrastructure devices such as MCUs and gateways. iVIEW’s integrated gatekeeper provides call control, comprehensive traffic and bandwidth management and makes connecting simple for users.
BMA is using Radvision’s full range of equipment on a service footing from its local video conferencing provider, but located entirely on its own premises in London with BMA support staff operating and carrying out first line support. When the XT1200s first arrived, an incompatibility issue arose due to the inability of BMA’s legacy video conferencing systems to support the latest codecs. “We thought it may be a show stopper,” recounts Birch. “We still had 11 units in the field and to use them we would have had to downgrade the XT1200’s to support the older H.263 codec (as opposed to the latest H.264) which is a bit like sticking a caravan on the back of a Ferrari; it’s possible but pretty pointless.” The problem, however, was quickly solved by Radvision’s R&D Division. “Within a month, they produced a software workaround for the XTs, which was pretty impressive,” adds Birch. “There are not many large companies out there that would make their product compatible with an old piece of equipment produced by a business rival.”
The Benefits:
For BMA, instant visual communication is vital. “We use video conferencing like many other organizations use the telephone,” says Birch. “Our users don’t see technology as a limitation but as a right. They want to be able to use their webcam from a hotel room or their mobile to dial into a meeting from anywhere in the Middle East, for example. With our Radvision solution and especially Scopia Desktop, they can do that easily.”
The BMA, which often sends representatives around the globe to advise on medical matters and deliver lectures at universities, can now attend by video conferencing. Recently, a very senior member gave evidence to the World Health Organisation in The Hague on the Swine Flu epidemic, using Scopia Desktop from her office.
Besides fulfilling BMA’s fundamental requirements such as the capability to record all of its meetings and maintaining its initial video conferencing infrastructure investment, Radvision’s solution has delivered additional perks. For instance, BMA’s large meeting rooms with ornate, curved walls present an extremely challenging environment to conduct video conferences due to secondary and tertiary echoes. According to Birch, the XT1200s’ excellent pickup seems to have solved that problem. “I’d like to say that the level of service and support we have received from Radvision has been first class,” he adds.

17. Both Solutions Address Different Needs within the Same Customer
Scopia
Flare / AAC7
Video Collaboration
Always on, virtual room
Room, PC and BYOD
Unified Communication
On-demand
Windows, iPad
Users
H.323
Over the top deployment, no upgrade to call control or dial plan
Bridged architecture for highest quality
SIP
Next generation SIP architecture with Avaya Aura 6.2
Switched architecture for highest scale
IT Managers
Both Solutions Work Together to Provide an Integrated, Enterprise-wide Conferencing and UC Solution

18. Avaya Vision Transformative Enterprise Collaboration
Right People, Right Time, Right Information – Voice, Video, Web
Pervasive
Portable
Relevant
Persistent
This slide encapsulates Avaya’s vision for Transformative Collaboration.
Avaya Aura Conferencing 7 is one of the pieces of the portfolio that delivers the vision of bringing the Right information to the Right people at the Right time.
The “Awareness” as the ability to recognize and incorporate a set of softer/human values into the user experience.  So, the way I interpret chart 3:
-          The pillars layer – , documents etc. – are the collateral needed for collaboration. In this spirit, I would replace “relationships” with “org structure”, as you have it in the earlier charts. Location and presence also fit in here somewhere.
-          The accessibility layer – relevant, portable etc. – indicate today’s requirements for access to the collateral
-          The awareness layer is about personalization and interpretation, enabling people to collaborate intuitively and effortlessly, with minimal need to attend to the mechanics of tools. This layer incorporates values such as relationships, priorities, group dynamics, work ethic.  (the “human middleware” that you reference in your 5 phase slide, love the term). The net effect of this layer is – what you need for effective collaboration is delivered to you when you need it; you don’t have to go looking for it
Relationships
Behavior
Context
Awareness
Contacts
Location
Presence
Calendar
Documents
Business
Applications

19. Conferencing 7 & Flare Offer
Unified communications solution
Fully integrated user experience
Distributed, cascading architecture for low bandwidth
Scalability for 10,000’s of end-users
Presence and office application integration

20. Avaya Aura Conferencing 7 & Avaya Flare Experience
Intuitive Flare Experience for Windows & tablets. Collaboration Agents for browsers and mobiles
On premises solution significantly reduces conferencing and trunking costs
Intelligence built in to monitor network
bandwidth and adapt
Flare™ Experience
ROI
Integrated UC solution delivers one-stop communications, multimodal collaboration, IM, and presence
Distributed architecture reduces WAN bandwidth usage
1000’s of Users
Massively scalable audio, web, video* conferencing
Integrated UC
Thin WAN usage
Adapts to network
easy on the user
easy on the budget
easy on the network
Avaya Aura Conferencing Differentiates with these set of value propositions—Easy on the network, easy on the user, and easy on the budge. Avaya Aura Conferencing is…
Easy on the network– Avaya Aura Conferencing is an enterprise level conferencing and collaboration solution that extends multimodal capabilities for conference calls, information sharing, web conferencing, video and more– to tens of thousands of workers, virtually anywhere, at a fraction of the cost of other solutions. AAC7 provides There is a strong set of ideas behind Avaya Aura Conferencing 7.0
That it  is a multi-modal multimedia conference  product
What a moderator creates and participants join is a conference session (not an audio  conference, or a web conference or video..)
Every conference session can be created with any media type (audio, web or video) and other media can be added to or subtracted from  the conference while it is in progress
All conference controls apply to the conference session– and translated as applicable to the media active in the conference
That the concept of cascaded conferences  (with any/all media) is central to Avaya Aura Conferencing 7.0 and every conference is by default treated as cascaded unless the deployment topology itself prevents that.
Standout features relevant to Audio/Web
Highly Scalable – Can support up to 150,000 provisioned users of which up to 7,500 can be active concurrently.
Distributed Architecture  for Audio conferencing – allows on-premise system deployment with significant bandwidth savings for a large multi-site organization.
Integrated Voice+Content Collaboration – eVoice (enhanced Voice) conferencing with content sharing enabled with variety of clients (Flare on Windows/iPad, Collaboration Agent on Windows/iPhone)
Multiple Deployment Options – Of note a single server deployment can support up to 500 concurrent audio and 500 concurrent web sessions.
Stateful Failover – The Application Server (control server) can failover while preserving the state of all active conferences
Dynamic Bandwidth Management -  (based on user priority and real-time re-allocation of bandwidth between conference participants)
User Interface/Experience – Drives the compelling Flare User Experience

21. UC Integration Avaya Aura® Conferencing 7 & Avaya Aura 6.2
Avaya Aura Conferencing Extension of Avaya Aura 6.2 SIP platform
Points of Integration via Avaya Aura Session & System Mgr.
Common dial plan
Common incoming/outgoing external trunk access - conference out-dialing and external participants
Common Administration
“One Click” add a UC user to conferencing
User provisioning
Maintenance
Performance monitoring
conferencing

22. Avaya Aura® Conferencing 7 & Avaya Flare Experience Differentiators
Integrated
Highly Scalable
Lower TCO
UC- integrated collaboration: Avaya Aura providing voice, video, IM, presence, & content sharing all-in-one
Architected for high performance and scalability to 7,500 concurrent sessions
Optimizes network bandwidth with SVC and cascading architecture to lower WAN usage and
overall TCO
Some customers ask about how our architecture and SIP-based solutions differ from our competitors. In an Gartner publication “Avaya Aura™: A Different Approach or More of the Same?”, Ken Agress states:
“Bottom Line: The Avaya Aura product line and architecture represent a different approach to deploying and supporting unified communications (UC) services. By focusing on multi-modal sessions rather than individual, media-specific interactions Avaya provides a platform with a high degree of customization and control and the ability to create, publish, and support applications that meet a wide range of business needs. Avaya Aura offers enterprises the ability to build a heterogeneous UC environment while reducing integration, support, and provisioning activities required.”
Takeaways:
The Avaya Aura product line includes a wide range of services and applications capable of meeting many enterprise’s communications needs.
The Avaya Aura product architecture provides enterprises with a significantly different approach to deploying a UC platform.
Avaya Aura focuses on supporting open standards to enable enterprises greater flexibility and choice when implementing communications technologies.
Avaya Session Manager provides crucial capabilities (such any central registrar, proxy, management, and control functions) within the Avaya Aura architecture that enterprises should examine carefully.
Avaya Agile Communications Environment™ (ACE) provides a set of integration and development tools that enterprises will find critical to creating a multi-vendor UC environment using Avaya Aura.
Enterprises evaluating Avaya Aura should consider a number of key strengths:
Relatively large installed base (400 current Avaya Aura installations, thousands of Communication Manager/Session Manager installations) NOTE: this number has grown since this article was published to over 600 Session Manager implementations and 10K’s of Avaya Aura CM implementations).
Demonstrated interoperability with other platforms (Microsoft Lync Server, Cisco Unified Communications Manager, IBM/Lotus Sametime, others)
Strong background with voice and telephony services
Strong professional services practice providing enterprises with depth of implementation experience and Avaya with additional insight into integration requirements, strategies, and solutions.
Solid computer telephony integration (CTI) experience with supporting tools and products.
Supported by large and growing developer and partner community (DevConnect)
Aggressive product roadmap to enhance supporting applications and services
Avaya must overcome a number of key weaknesses for Avaya Aura to be successful:
Significant competition from Cisco and Microsoft
Market perception of “telephony vendor” rather than “UC system provider” to overcome.
Marketing message focusing on openness may be ahead of its time – will enterprises demand these capabilities in the near future?
Marketing Avaya Aura as both a product and architecture may confuse potential buyers
Licensing model may not allow Avaya to capitalize on integration capabilities at a competitive price.
Must encourage third party solutions while potentially offering competing products
Conclusion: Avaya is in the process of “shaking off” their reputation as a telephony provider rather than a UC systems vendor. The Avaya Aura product line and architecture represents a key step to accomplish this goal and brings a reasonably different approach to supporting UC services.
For details – please see Gartner Publication “NEED TO GET DETAILS and approval to put these quotes in the notes” Need to put the Gartner white paper in the toolkit.

23. Distributed Architecture & Cascading Saves on WAN costs
Hosting
Media Server A
Radvision Elite MCU
control
(Location A)
Avaya Aura CM Server
Avaya Aura® Conferencing 7
H.323
User A1
SCOPIA.
H.323/SIP GK
SIP
Session Manager
RTP/RTCP
RTP/RTCP
SIP
SIP
Media Servers can be cost-effective for cascading to relatively small locations, thanks to the scalability of SVC with layers that can be thinned efficiently. (Note: SVC only applies to video streams. Cascading applies to audio and video streams. Cascading of web conferencing is not supported in the initial release).
By choosing a distributed cascading model, $$ are saved. Cascading mixes multiple media streams locally so only a single stream is sent over the WAN (saving costs and enabling it to scale to support 1000s users in HD) (show animated graphics)
Because it’s a software based solution, maintenance is easier, capacity can be easily extended, upgrades can be quickly taken care of
Meaning less cost
And from a vendor committed to always enabling you to leverage your existing investments into the future (use your existing Tandberg, Cisco, Polycom endpoints) -- and we won’t ask you to purchase proprietary end points.
WAN
Cascading
Media Server B
Cascading
Media Server C
(Location B)
(Location C)
User B2
User B1
User C1
User C2

24. Case Study University of South Florida
Leading Tampa-based university supporting over 47,000 students
USF IT Department tasked with communications across campuses
Want to give people collaboration choices: any-media, anytime, anywhere
People scattered across large campuses and many off-campus locations
Increasing speed in the “business” of teaching and research
No ability for people to share knowledge, documents, video and other content
Just “talking” is no longer enough to drive progress
Limited budget, need to manage TCO and leverage existing investments
Problem
Deployed Avaya Aura Conferencing 7 and Avaya Flare Experience, enabled by Avaya Aura foundation
Delivering easy-to-use multimedia, multimodal collaboration to their users
Supporting the broad needs of faculty, administration, students, and alumni
Path to increased scalable video uses in future plans
Solution
Responding to colleagues, students, and research needs faster and better decision making
Save meeting costs by speeding them up and making them more effective
Allow remote and mobile users to easily participate in information-rich meetings
Put a smile on everyone’s face by saving them time with better, more integrated collaboration capabilities 
Value
over 1 million conferencing minutes on AAC, 500+ Alpha users. If you would like to add beta coverage – 14 sites with 150+end users.
This customer supports the communications needs of University of South Florida. Previously, their users did not have any content sharing capabilities.
Their desire is to give people choice of media, choice of modes and access to collaboration wherever, whenever.
Through using Avaya Aura Conferencing 7 and Flare Experience, they will reduce people’s time to complete projects with an easy to use collaboration solution.
The benefit they want to achieve are people’s time to complete projects and
IT department for University of South Florida is tasked with overseeing telecommunications services for the entire campus.
Today, the school provides audio conferencing with Avaya Meeting Exchange Express
Biggest pain is the lack of media choices for their users. There’s no video, no sharing of documents and the lack of mobility. People want to share content. People need to collaborate anytime anywhere from any device.
Working with the Director of communications services, University of South Florida deployed Avaya Aura® Conferencing and Flare® Experience
With this solution they can bring multimedia, multimodal collaboration to their users as well as enable people to use their tablets and mobiles
Significantly save people time costs by being able to share content to discuss and resolve.
Save meeting costs. The longer people are on the phone – these minutes translate to $$.
Reduces the time people spend time on projects.
Saves time by enabling people to collaborate wireless from where ever they are.

25. Case Study State of North Dakota
State government for beautiful North Dakota
Supporting services for residents and businesses
Ranked 5th by CNBC for pro-business focus (2012)
Growing need to quickly collaborate across different organizations and locations
Many different groups (over 50) with different needs
Examples: K-12 schools, higher education, state owned banks, social services, HR depts., tax services, govt. agencies, state hospitals, …
Many disparate endpoints, systems, and applications
Limited budget, need to manage TCO and leverage existing investments
Problem
Deployed Avaya Aura Conferencing 7 and Avaya Flare Experience, enabled by Avaya Aura foundation
Ability to have a cost- effective unified collaboration platform for all users/groups
Access from all kinds of devices
Expanded access across state organizations to audio conferencing as well as richer content sharing
Solution
Allow more groups and people to freely collaborate to get their business done
Increased productivity
Lower costs from reducing scattered use of outside services
Increased day-to-day usage of collaboration tools enabled by a cost-effective shared solution
Cost-effective “named user” licensing with ability to scale guest usage as needed
Value
Their IT department supports a multitude of constituents ranging from K-12, higher education, state owned banks, social services, HR departments, tax departments, government agencies, and state hospitals to name a few.
Their desire was to have a single unified communications and collaboration platform providing their users with services they can access anytime without additional costs.
Adding an in-house solution to their communication platform, enabled their users to freely access collaboration services without worrying about added service costs.
Centralized IT department in charge of overseeing close to 50+ number of diverse groups.
Groups range from schools K-12, higher education, state owned banks, social services, HR departments, tax departments, government agencies, state hospitals to name a few.
State needed a truly “unified” solution that meets the collaboration needs across the multitude of constituents
Working with the Director of Network services, State of North Dakota deployed Avaya Aura® Conferencing and Avaya Flare® Experience.
Their broad set of constituents now had access to a one stop collaboration platform to make calls, participate in audio conferences and share content.
There will be less reliance on other organizations’ conferencing.
Bringing collaboration in-house justifies more conferencing usage. More people can use it without additional costs.
This will enable people to more freely collaborate.
The net productivity gains and cost savings will be significant

26. Do Your Customers Want:
A video collaboration solution?
To interoperate with current H.323 or SIP video devices?
BYOD support?
To purchase now or within the next 6 months?

27. Scopia Offers Easy to use video collaboration solution
Runs on all major mobile and desktop devices
Increased utilization of existing video assets
Seamless integration into existing room video and voice networks
Scalability to 1000’s of end-points for enterprise-wide deployment
Validated interoperability with CM 5.2, Aura 6.2 and IP Office 8.1 and with the CS1K, through Aura 6.2 Collaboration Pack